- Facebook Social by design


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  1. 1. Social By DesignLorry Destainville | Account Manager
  2. 2. What is Social By Design? Insert the 1- 800-Flowers Video Here
  3. 3. Businesses will be better ina more connected world.Facebook connects people andtheir friends to the thingsthey care about.
  4. 4. 1 The evolution of sharingBrowse Searc Discove h r90’s 00’s 10’s
  5. 5. 2x interacti onsJune 2010 Jan 2011
  6. 6. 2 Stories, and being social by design
  7. 7. Social technology for business growthPages to Ads to reach Technology toconnect with their friends make yourpeople business more engaging
  8. 8. Media Relationships Ads Pages Business Platform
  9. 9. Pages Connect Make meaningful, long-lasting connections with enthusiasts of your brand Engage Communicate with fans by sharing photos, videos, updates and offers. Join and continue the conversation with fans by participating in active discussions on your Wall, and fulfill your business objectives Reach Your fans’ interactions with your Page may be noticed by their friends, which can further your reach to capture potential new enthusiasts of your brand
  10. 10. Ads with friends 1.6x 2x lift 4x liftlift in in in brand message purchase recall awarenes intent s
  11. 11. Sponsored Stories – word-of-mouth at scale Sponsored Stories David likes this brand David likes this Your Brand brand LikeSTEP 1: STEP 2: STEP 3:David likes a A story is generated If this brand includedbrand, uses an on David’s friends’ Sponsored Stories inapplication, or News Feeds, which they their Facebook Adschecks in to a may or may not see campaign, David’slocation friends see this story in the right column
  12. 12. Sponsored Stories –word-of-mouth at scale Facebook population Friends of fans Fan base
  13. 13. Social pluginsMake your site social Interaction with your brand Applications
  14. 14. A fan base Your with Like Page adsSponsoredStories Publish to fans Ads with Friends
  15. 15. 3 More fans and more stories
  16. 16. Step 1: Build▪ Create an identity for your brand▪ Start two-way conversations▪ Use Like ads to build your fan base▪ Use Social Plugins to enhance your website
  17. 17. Step 2: Engage▪ Publish to your fans▪ Set up a regular and frequent publishing calendar▪ Create social experiences that are easy to share – images, video, questions, exclusives
  18. 18. Step 3: Amplify▪ Leverage your network▪ Like Sponsored Stories: leverage the activity on your site▪ Page Post Sponsored Stories: leverage the activity on your page; reach and engage better with your audience
  19. 19. Step 3: Amplifythrough socialplugins
  20. 20. Step 3: Amplify your poststhrough Sponsored Stories
  21. 21. Key takeawaysFacebook is a stories-driven platform Are you currently social by design? What does Build, Engage and Amplify look like for your company?Talk to your agency!
  22. 22. POUR EN SAVOIR PLUS, CONTACTEZ-NOUSLABEL.ch18, Quai du Seujet T +41 22 999 67 671201 Genève, Suisse