This document discusses factors that affect the collection of survey data, including bias, language use, cost, ethics, cultural sensitivity, and timing. It provides examples of good and bad survey questions and identifies issues like influencing responses, understandability, appropriateness, privacy, offense, and influence of survey timing. The purpose is to help readers identify issues with survey questions and create effective surveys.

1. Data Collection and Analysis
Survey Questions
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2. After this lesson you should be able to.....
Identify how bias, the use of language, cost, ethics, cultural
sensitivity and timing affect the collection of data.
Look at survey questions and identify whether it is a good
question or whether it has problems.
Create your own survey questions to ask the class.
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3. What is the purpose of survey questions?
They are used to collect opinions and
information from people.
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4. Factors Affecting Data Collections
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5. Do you like Dentine gum or the super fruity Trident
gum?
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6. Bias
Bias ­ Are you influencing the outcome through the
wording of your survey questions.
If so, the results of your survey will not be a valid
representation of the population sample.
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7. Do you eat foods with lots of monosaccharides?
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8. Use of Language
Make sure to present the questions in a way that
the people answering them will understand.
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9. You are doing a survey and want to collect
data from 100 people all over Winnipeg.
You decide to take a bus to each person's
house.
Is it a good idea to take the bus, or is there
a better way to conduct the survey?
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10. Cost
Does the cost of a study outweigh the benefits?
When will it be beneficial to spend large amounts on
surveys and data collection?
Who might spend large amounts of money on
surveys?
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12. Ethics
Does the question refer to inappropriate behaviour?
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13. A student creates a survey that personal health
questions.
What issues might arise from questions that are
personal in nature?
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14. Privacy
Will the responses be kept confidential?
Can the person refuse to answer certain
questions?
How will this affect your survey?
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15. Do you like eating turkey or ham for
Christmas dinner?
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16. Cultural Sensitivity
Is it possible that you might offend people through
from cultural groups when asking the questions?
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17. A group studying climate change asks
students if they think there is global
warming.
They conduct the survey on the coldest day
of the year.
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18. Survey timing
Is the timing of the survey appropriate, does the
timing influence the results.
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19. Which of the following might be an issue in this scenario?
bias
the use of language
cost
ethics
cultural sensitivity
timing
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21. Which of the following might be an issue in this scenario?
bias
the use of language
cost
ethics
cultural sensitivity
timing
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23. Which of the following might be an issue in this scenario?
bias
the use of language
cost
ethics
cultural sensitivity
timing
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25. Which of the following might be an issue in this scenario?
bias
the use of language
cost
ethics
cultural sensitivity
timing
25

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27. Which of the following might be an issue in this scenario?
bias
the use of language
cost
ethics
cultural sensitivity
timing
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29. Which of the following might be an issue in this scenario?
bias
the use of language
cost
ethics
cultural sensitivity
timing
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