10 Ways to Use Social Media to Build Community

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Bess Auer

10 ways you should be using social media to build community but probably aren't. First presented at iSummit 2014.

@Bess_Auer
Drive traffic!
SEO!
Facebook!
Twitter!
Instagram!
Pinterest!
Email!
YouTube!
Community

People-to-People
Contact is not Extinct!

37 million!
Timelines Deliveries
@Bess_Auer

#9 Magazines
We don’t actually
have a magazine, but
don’t tell anyone!

Never judge a member of your
community by their online numbers.!
You never know their offline influence!

GottaGetBlogging.com - a new community for bloggers by
bloggers! Use it to connect with bloggers!

@Bess_Auer!
@FLBlogCon!
GottaGetBlogging.com

In this presentation, that I initially delivered to #SheffieldBiz2018, I talk about what 7 deadly sins that business owners may be committing when it comes to Social Media. Since I returned to the UK, 2 years ago, I became more focussed, I stopped committing these sins and my business has grown, my sales have increased and I have gained my publiciTEA and influence in the tea industry. How are YOU doing Social Media?

Seven Online Publishing Tricks You Can Learn From Redbook

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Content marketing is all about grabbing the audience with compelling, well-packaged content, and then drawing people in to learn more. The problem is that we’re all competing with lots of other sources for that precious slice of the reader’s attention span. How do you stand out from the crowd? One industry has been dealing with these problems for decades: consumer magazine publishers. The people who produce Redbook, Cosmo, Woman’s Day, People and other newsstand staples are experts at enticing people in supermarket checkout lines to buy copies and become subscribers. The tricks they use to grab and keep attention are every bit as relevant online as they are in print – even for B2B companies. Paul Gillin dissects a copy of Redbook magazine and reveals the subtle techniques publishers use to turn passers-by into buyers.

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Social Media for Nonprofits

Stories have the power to spark movements, raise armies of volunteers, and even change the world. But stories with impact don’t just happen—they require intention and heart. So once you have the right story, how can you make the most of it across social media? In this 60 minute webinar with Jereme Bivins of The Rockefeller Foundation and Kimaya Dixit of Hattaway Communications, we explored how to use your organization’s best stories across channels for better outreach, fundraising, and impact reporting.

Social media is a mighty medium to connect and deepen your relationship with your audience, but ONLY if you learn the art of engagement. In this session we bring to you one of the most sought after social media authorities, the former Chief Digital Officer of NYC and The Metropolitan Museum of Art - Sree Sreenivasan - to give us an abridged blueprint on digital and social media strategy to implement immediately with your event teams.

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