Gas Pedal 5 Ts

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The Five T\'s Worksheet by Andy Sernovitz

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Gas Pedal 5 Ts

  1. 1. The Five T’s From Andy Sernovitz’ Word of Mouth Marketing: Worksheet How Smart Companies Get People Talking STePS: WHaT To Do: exaMPLeS: Your PLan: 1: Find people who Fans, volunteers, will talk about you customers, bloggers, influencers Talkers 2: Give people a Special offer, reason to talk great service, cool product, silliness, Topics neat ad, new feature 3: Help the Tell-a-friend form, message spread viral email, blogs, faster and farther handouts, samples, Tools message boards, online communities 4: Join the Let staff surf and conversation reply to comments, post on blogs, join Taking Part discussions, answer email, offer personal service 5: Measure and Search blogs, read understand what message boards, people are saying listen to feedback, Tracking use advanced measurement tools www.gaspedal.com
  2. 2. New Talkers From Andy Sernovitz’ Word of Mouth Marketing: Exercise How Smart Companies Get People Talking TaLker GrouP 1 TaLker GrouP 2 TaLker GrouP 3 WHO TOPIC www.gaspedal.com
  3. 3. New Topics From Andy Sernovitz’ Word of Mouth Marketing: Exercise How Smart Companies Get People Talking ToPIC HoW DoeS THe ConVerSaTIon STarT 1 2 3 4 5 6 7 8 9 10 www.gaspedal.com
  4. 4. Daily Participation From Andy Sernovitz’ Word of Mouth Marketing: and Tracking How Smart Companies Get People Talking 1. assign each source to someone 2. Check every day 3. Create profiles 4. When you’re ready: respond and join conversations that aren’t about you SourCe SourCe STaFF WHaT We’re LearnInG reaL-TIMe Google alerts Technorati TraCkInG BLoGS CoMMunITIeS ForuMS SoCIaL LinkedIn Facebook neTWorkS MySpace oTHer www.gaspedal.com
  5. 5. Creating Your From Andy Sernovitz’ Word of Mouth Marketing: Action Plan How Smart Companies Get People Talking STeP aCTIonS Your PLan 1. aSSIGn a • Who’s in charge? • encourage participation TeaM 2. HIT THe • add sharing tools • Matchbook problem WoM BaSICS • Multipliers 3. VIraLIZe • all docs shared • Move content external eVerYTHInG 4. STarT • Daily tracking • Chart key voices & forums LISTenInG 5. STarT • Participate • Get an online CSr TaLkInG • Blog • Set up social media profiles 6. TrY LoTS oF • one WoM project every week LITTLe THInGS 7. Go DeeP • examine the fundamentals • are you buzzworthy? • WoM philosophy across the company 8. HaVe Fun • Start launching crazy WoM stunts • reasons to talk! www.gaspedal.com

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