Several attendees joined edSocialMedia on Oct. 13 at Stuart Country Day School of the Sacred Heart for a Facebook Bootcamp experience to learn the tricks of the trade. One of the modules taught useful tactics and tips to write compelling headlines, where we discussed how participants could create Facebook headlines that mold with the school’s brand. Here are some of the tips and tricks that were shared. Thanks to the bloggers that are mentioned in this presentation.

2. Why is a headline
important?

3. Why is a headline
important?
Tests have shown that you can increase your
conversion rate on a website or a link by 73% by
the use of a compelling headline.
http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/

5. Why is a headline
important?

6. Why is a headline
important?
8 out of 10 people will read headline copy, but
only 2 out of 10 will go on to read the rest of the
copy. This is the secret to the power of the
headline, and why it so highly determines the
effectiveness of the entire piece
http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/

8. Why is a headline
important?

9. Why is a headline
important?
Another test revealed that a good headline
performed 259% better than the worst headline.
http://www.jeffbullas.com/2010/07/16/how-to-write-a-mind-blowing-headline-for-twitter/

11. Give your readers a
secret weapon

12. Give your readers a
secret weapon
How to instantly receive desires, wants and
“needs”

13. Give your readers a
secret weapon
How to instantly receive desires, wants and
“needs”
(i.e. health, fitness, looks, money, lifestyle, relationships)

14. Sculpt your body in just
minutes a day!

16. Predict the future;
examine the past

17. Predict the future;
examine the past
Analyze current trends and estimate what will
happen next
OR
re-evaluate popularities from the past

18. Predict the future;
examine the past
Analyze current trends and estimate what will
happen next
OR
re-evaluate popularities from the past
(i.e. Trends, fads, innovations, game-changers)

19. How to change the world

21. Riddles, rhymes and
rhythms

22. Riddles, rhymes and
rhythms
Alliterate, illustrate and repeat

23. Riddles, rhymes and
rhythms
Alliterate, illustrate and repeat
Shops: "Coffee Corner", "Sushi Station", "Best Buy",
"Circuit City", "Caribou Coffee".
Expressions: "busy as a bee", "dead as a doornail", "good
as gold", "right as rain", etc…
(from wikipedia)

24. Snoring snoozers...

26. Numbers

27. Numbers
Give your readers a tangible marker

28. Numbers
Give your readers a tangible marker
(i.e. 5 ways to rekindle relationships with classmates, 10
ways school has changed, 50+ donors who have given
this year)

29. 5 Reasons….

30. 5 Ways….

32. How-to

33. How-to
Research shows that titles beginning with “How
to” resonate stronger with people

34. How-to
Research shows that titles beginning with “How
to” resonate stronger with people
(i.e. “How to,” “How you,” or “How I”)

35. How to estimate...

37. 4 effective Cs

38. 4 effective Cs
1. Be correct
2. Be clear and concise
Be cryptic if you can have a subhead (tease)
3. Be clever
4. Be compatible