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Ms. Deepa Mohamed

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SEMINAR ON “ HR VALUE PROPOSITION” Ms. Deepa Mohamed Group Head - HR & Training SMC Group of Companies
Where an Employer Brand stand in ‘Volatile and Challenging Environment’? Years back Today’s Scenario 2011 FUTURE…
How to build and keep brand alive everyday? By being RESPONSIVE, AGILE & CARING organisation
Balance of ‘stressor” and “enabler” spruce up Employer’s Brand Value Proposition STRESSOR ENABLER MOTIVATING POTENTIAL SCORE (MPS) = Skill variety + Task Identity + Task Significance 3 x Autonomy Feedback x
Organizations MUST: Create a strong ‘BRAND’ … ,[object Object],[object Object],[object Object],[object Object],[object Object],Have a good REWARD SYSTEM in place … TOTAL REWARDS You get what you Reward !!! Reward system have a significant impact on employees’ perception of organisation, support and leadership and have a strong influence on employee trust in workplace. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use SOCIAL MEDIA for Employer Branding… ‘ Helps hire people with less effort’… creates associations between the organsational and the career experience. Organizations MUST:
Employee Value Proposition (EVP) is a set of associations and offerings provided by an organisation in return for the skills, capabilities and experiences an employee brings to the organisation… Minchington (2005) Thank You … CONTACT DETAILS: Email id : [email_address] SMC Group of Companies 

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Ms. Deepa Mohamed

  • 1. SEMINAR ON “ HR VALUE PROPOSITION” Ms. Deepa Mohamed Group Head - HR & Training SMC Group of Companies
  • 2. Where an Employer Brand stand in ‘Volatile and Challenging Environment’? Years back Today’s Scenario 2011 FUTURE…
  • 3. How to build and keep brand alive everyday? By being RESPONSIVE, AGILE & CARING organisation
  • 4. Balance of ‘stressor” and “enabler” spruce up Employer’s Brand Value Proposition STRESSOR ENABLER MOTIVATING POTENTIAL SCORE (MPS) = Skill variety + Task Identity + Task Significance 3 x Autonomy Feedback x
  • 5.
  • 6. Use SOCIAL MEDIA for Employer Branding… ‘ Helps hire people with less effort’… creates associations between the organsational and the career experience. Organizations MUST:
  • 7.
  • 8.
  • 9. Employee Value Proposition (EVP) is a set of associations and offerings provided by an organisation in return for the skills, capabilities and experiences an employee brings to the organisation… Minchington (2005) Thank You … CONTACT DETAILS: Email id : [email_address] SMC Group of Companies