Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Robots Make Bad Fundraisers (AFP NEPA 2019)

39 views

Published on

https://conference.afpnepa.org/workshops/

Published in: Government & Nonprofit
  • Be the first to comment

  • Be the first to like this

Robots Make Bad Fundraisers (AFP NEPA 2019)

  1. 1. ROBOTS MAKE BAD FUNDRAISERS How Nonprofits Can Maintain the Heart in the Digital Age
  2. 2. 2
  3. 3. @StevenShattuck
  4. 4. @StevenShattuck
  5. 5. @StevenShattuck
  6. 6. 6
  7. 7. @StevenShattuck
  8. 8. @StevenShattuck
  9. 9. @StevenShattuck
  10. 10. @StevenShattuck
  11. 11. @StevenShattuck
  12. 12. @StevenShattuck
  13. 13. @StevenShattuck
  14. 14. @StevenShattuck
  15. 15. TECHNOLOGY WILL ALWAYS LET US DOWN
  16. 16. @StevenShattuck
  17. 17. @StevenShattuck
  18. 18. @StevenShattuck
  19. 19. BUT WE ALSO LET TECHNOLOGY DOWN
  20. 20. @StevenShattuck
  21. 21. @StevenShattuck
  22. 22. @StevenShattuck
  23. 23. 5 Acknowledgment Principles
 (Drastically Improve First Year Donor Retention)
  24. 24. 5 Acknowledgment Principles
 (Drastically Improve First Year Donor Retention)
  25. 25. @StevenShattuck
  26. 26. @StevenShattuck
  27. 27. @StevenShattuck
  28. 28. @StevenShattuckSource: Fundraising Effectiveness Project http://afpfep.org
  29. 29. @StevenShattuck
  30. 30. Vendors Let Us DOWN Too
  31. 31. @StevenShattuck
  32. 32. @StevenShattuck
  33. 33. @StevenShattuck The personal touch still works » • first-time donors who get a personal thank you within 48 hours are 4x more likely to give a second gift.
 (McConkey-Johnston International UK) • a thank-you call from a board member to a newly acquired donor within 24 hours of receiving the gifts will increase their next gift by 39%. 
 (Penelope Burk)
 • a thank-you letter reaffirming the difference that their donations made increased average gifts by 60% without reducing response rate in comparison to a control group of donors who did not receive this thank-you communication.
 (Jen Shang)
  34. 34. Why donors stay loyal » @StevenShattuck • “There were two instances this year where I made gifts over and above what I had intended and they both involved personal contact from someone in the development office (director or gifts officer). Being thanked for my previous gift was much more persuasive than receiving multiple emails and direct mail letters.”
  35. 35. • 2011 study • Survey of 1,200 recent (last 12 months), frequent (more than 2 gifts to cause based charities) donors from over 250 nonprofit organizations • Donors were given a list of 32 reasons why they might continue giving • Asked to rank them by order of importance http://www.thedonorvoice.com/national-donor-commitment-study-and-proof-of-link-between-donor-attitudes-and-behavior/ @StevenShattuck Why donors stay loyal »
  36. 36. • Donor perceives that the charity produces outcomes • Donor knows what to expect with each interaction • Donor receives a timely thank you • Donor receives opportunities to make views known • Donor feels like they’re part of an important cause • Donor feels their involvement is appreciated • Donor receives info showing who is being helped Why donors stay loyal » @StevenShattuck http://www.thedonorvoice.com/national-donor-commitment-study-and-proof-of-link-between-donor-attitudes-and-behavior/
  37. 37. HUMANIZE YOUR USE OF TECHONLOGY
  38. 38. @StevenShattuck
  39. 39. @StevenShattuck
  40. 40. @StevenShattuck
  41. 41. @StevenShattuck
  42. 42. @StevenShattuck
  43. 43. https://share.vidyard.com/watch/rh6mDE1mrwLKqZChs2bPfS @StevenShattuck
  44. 44. • Humanize your automation • Multi-channel communication works • Prioritize thanking and reporting • Adopt new technology responsibly • Put yourself in your donor’s shoes
  45. 45. steven.shattuck@bloomerang.co @StevenShattuck robotsmakebadfundraisers.com

×