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How to get investors to throw money @you

@fogeldavid
9 Mistakes Gamers Should Avoid
when Raising Money
4 years

5 years

4 years

David Fogel
Page 3
Not Going to Talk about
Going to Talk about
GOOD
NEWS
Don‘t need
Lots of money to
Create Great
Games
BAD
NEWS
Don‘t need
Lots of money to
Create Great
Games
But What
Does it
Mean
Come
Prepared
3 Mindset Mistakes
You Should Avoid
What Will Make Investors Like You More?
A Clone of a really
Good Game
The Coolest
Game EVER!!!!
#1
Not
Knowing
Your
Audience
#1

Not Your Audience
#1
Your
Audience
#1

Interested
in 1 Thing
#1

Making Money
#1

1997-2012

$10Bn
#1

#1
#1

Founder
#1 Job
#1

Show
Them The
Money!!!
#2
Pitching
The Hit
Game
#2
#2

Cannot
Predict
Engagement
#2

Would You Invest?
#2
#2
#2
#2

51 titles before
#2
Investors Hate
Big Risks
#2

Now What?
#2
Platform
#2

Portfolio
#2

(Unique)
Technology
Who is
Your Investor?
#3
Choosing
The Wrong
Investor
#3

Investment > Marriage
#3
#3
#3
#3
Meet Investors Early
3 Mistakes
You Should
Avoid
When
Approaching
Investors
After 2 Meetings ….
#4
It‘s
Not A
Sprint
It‘s A
Marathon
#4

Average
6 Months
#4

There is Always
That 1 Guy….
#4
Long Journey
How Much
Money Do You
Need?
You‘re
Like
#5
Asking Too
Much
(Delivering
Too Little)
#5

The
smallest
Sum of
Money to
Execute
#5
Reach Your
Milestones
#5

12
Months?
Why Raise
Money?
To Develop
A Cool Game
#6 Giving Wrong Reasons to Raise
Money
#6

It‘s Not
About an
Adventure
With
Friends
#6

Hire
Great
People
#6

Grow Faster
#6

A Great
Reason
#6
All Together = Win
3 Mistakes You Should Avoid
When Pitching Your Game
The TEAM
Other
Guy

I‘m CEO
Bitch
#7
Pitching a
1 Man
Team
#7

Value in A Diverse Team
#7

Don’t Be THIS Guy
#7

It’s about
Sharing the Risk
#9 Advertisement is Your Business Model
Business
Model?
Bitch Please…

We'll Use
ADVERTISING
Say Advertising One More Time
MotherF&%$R!
#8
Advertising is
The Solution
To Everything
#8

You Keep Using That Word

I don’t think it means
what you think it means
#8

You Already
Have Users
#8 What?!
Only 10 DAU!?
It Can‘t Be
Your Game Is
Awesome
*

* Registered Users
#9
Presenting
Vanity
KPIs
#9
Registered
#9
Downloaded
#9

Take a Sit
#9

Engagement
#9

Viral
#9
Day 30

Retention
#9
Strong
Growing
ARPU
Don’t
Need
Investors
#2

So…
What were we talking about?
#1
Know Your
Audience

#2
Pitch PPT
#3
Choose Investors
that bring Value
#4
Raising Capital
takes time
#5
Ask for money to
Execute
#6
Raise for Good
Reasons
#7
It’s All About The
Team
#8
Advertising is not a
magic solution
#9
Avoid Vanity KPIs
David Fogel
fogeld3@gmail.com
@fogeldavid
Please Be
carful
Games can
corrupt
the minds of
Children

Angry Birds
The Truth Behind The
Legend
9 Mistakes Gamers Should Avoid When Raising Money
9 Mistakes Gamers Should Avoid When Raising Money
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9 Mistakes Gamers Should Avoid When Raising Money Slide 1 9 Mistakes Gamers Should Avoid When Raising Money Slide 2 9 Mistakes Gamers Should Avoid When Raising Money Slide 3 9 Mistakes Gamers Should Avoid When Raising Money Slide 4 9 Mistakes Gamers Should Avoid When Raising Money Slide 5 9 Mistakes Gamers Should Avoid When Raising Money Slide 6 9 Mistakes Gamers Should Avoid When Raising Money Slide 7 9 Mistakes Gamers Should Avoid When Raising Money Slide 8 9 Mistakes Gamers Should Avoid When Raising Money Slide 9 9 Mistakes Gamers Should Avoid When Raising Money Slide 10 9 Mistakes Gamers Should Avoid When Raising Money Slide 11 9 Mistakes Gamers Should Avoid When Raising Money Slide 12 9 Mistakes Gamers Should Avoid When Raising Money Slide 13 9 Mistakes Gamers Should Avoid When Raising Money Slide 14 9 Mistakes Gamers Should Avoid When Raising Money Slide 15 9 Mistakes Gamers Should Avoid When Raising Money Slide 16 9 Mistakes Gamers Should Avoid When Raising Money Slide 17 9 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9 Mistakes Gamers Should Avoid When Raising Money

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9 typical mistakes Gamers (and other founders) do when raising money from VCs and Angel and ow best to avoid them.

This is my talk at GAMEIS Conference in Israel,

We went over
1. Mistakes you should avoid when preparing to start raising money (Setting the right mindset)
2. Mistakes you should avoid when approaching investors.
3. Mistakes you should avoid while pitching.

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9 Mistakes Gamers Should Avoid When Raising Money

  1. 1. How to get investors to throw money @you @fogeldavid
  2. 2. 9 Mistakes Gamers Should Avoid when Raising Money
  3. 3. 4 years 5 years 4 years David Fogel Page 3
  4. 4. Not Going to Talk about
  5. 5. Going to Talk about
  6. 6. GOOD NEWS
  7. 7. Don‘t need Lots of money to Create Great Games
  8. 8. BAD NEWS
  9. 9. Don‘t need Lots of money to Create Great Games
  10. 10. But What Does it Mean
  11. 11. Come Prepared
  12. 12. 3 Mindset Mistakes You Should Avoid
  13. 13. What Will Make Investors Like You More?
  14. 14. A Clone of a really Good Game
  15. 15. The Coolest Game EVER!!!!
  16. 16. #1 Not Knowing Your Audience
  17. 17. #1 Not Your Audience
  18. 18. #1 Your Audience
  19. 19. #1 Interested in 1 Thing
  20. 20. #1 Making Money
  21. 21. #1 1997-2012 $10Bn
  22. 22. #1 #1
  23. 23. #1 Founder #1 Job
  24. 24. #1 Show Them The Money!!!
  25. 25. #2 Pitching The Hit Game
  26. 26. #2
  27. 27. #2 Cannot Predict Engagement
  28. 28. #2 Would You Invest?
  29. 29. #2
  30. 30. #2
  31. 31. #2
  32. 32. #2 51 titles before
  33. 33. #2 Investors Hate Big Risks
  34. 34. #2 Now What?
  35. 35. #2 Platform
  36. 36. #2 Portfolio
  37. 37. #2 (Unique) Technology
  38. 38. Who is Your Investor?
  39. 39. #3 Choosing The Wrong Investor
  40. 40. #3 Investment > Marriage
  41. 41. #3
  42. 42. #3
  43. 43. #3
  44. 44. #3 Meet Investors Early
  45. 45. 3 Mistakes You Should Avoid When Approaching Investors
  46. 46. After 2 Meetings ….
  47. 47. #4 It‘s Not A Sprint It‘s A Marathon
  48. 48. #4 Average 6 Months
  49. 49. #4 There is Always That 1 Guy….
  50. 50. #4 Long Journey
  51. 51. How Much Money Do You Need?
  52. 52. You‘re Like
  53. 53. #5 Asking Too Much (Delivering Too Little)
  54. 54. #5 The smallest Sum of Money to Execute
  55. 55. #5 Reach Your Milestones
  56. 56. #5 12 Months?
  57. 57. Why Raise Money?
  58. 58. To Develop A Cool Game
  59. 59. #6 Giving Wrong Reasons to Raise Money
  60. 60. #6 It‘s Not About an Adventure With Friends
  61. 61. #6 Hire Great People
  62. 62. #6 Grow Faster
  63. 63. #6 A Great Reason
  64. 64. #6 All Together = Win
  65. 65. 3 Mistakes You Should Avoid When Pitching Your Game
  66. 66. The TEAM
  67. 67. Other Guy I‘m CEO Bitch
  68. 68. #7 Pitching a 1 Man Team
  69. 69. #7 Value in A Diverse Team
  70. 70. #7 Don’t Be THIS Guy
  71. 71. #7 It’s about Sharing the Risk
  72. 72. #9 Advertisement is Your Business Model Business Model?
  73. 73. Bitch Please… We'll Use ADVERTISING
  74. 74. Say Advertising One More Time MotherF&%$R!
  75. 75. #8 Advertising is The Solution To Everything
  76. 76. #8 You Keep Using That Word I don’t think it means what you think it means
  77. 77. #8 You Already Have Users
  78. 78. #8 What?! Only 10 DAU!? It Can‘t Be
  79. 79. Your Game Is Awesome
  80. 80. * * Registered Users
  81. 81. #9 Presenting Vanity KPIs
  82. 82. #9 Registered
  83. 83. #9 Downloaded
  84. 84. #9 Take a Sit
  85. 85. #9 Engagement
  86. 86. #9 Viral
  87. 87. #9 Day 30 Retention
  88. 88. #9 Strong Growing ARPU
  89. 89. Don’t Need Investors
  90. 90. #2 So… What were we talking about?
  91. 91. #1 Know Your Audience #2 Pitch PPT #3 Choose Investors that bring Value
  92. 92. #4 Raising Capital takes time #5 Ask for money to Execute #6 Raise for Good Reasons
  93. 93. #7 It’s All About The Team #8 Advertising is not a magic solution #9 Avoid Vanity KPIs
  94. 94. David Fogel fogeld3@gmail.com @fogeldavid
  95. 95. Please Be carful Games can corrupt the minds of Children Angry Birds The Truth Behind The Legend
  • schpitz

    Dec. 25, 2013

9 typical mistakes Gamers (and other founders) do when raising money from VCs and Angel and ow best to avoid them. This is my talk at GAMEIS Conference in Israel, We went over 1. Mistakes you should avoid when preparing to start raising money (Setting the right mindset) 2. Mistakes you should avoid when approaching investors. 3. Mistakes you should avoid while pitching.

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