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9 Mistakes Gamers Should Avoid When Raising Money

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9 typical mistakes Gamers (and other founders) do when raising money from VCs and Angel and ow best to avoid them.

This is my talk at GAMEIS Conference in Israel,

We went over
1. Mistakes you should avoid when preparing to start raising money (Setting the right mindset)
2. Mistakes you should avoid when approaching investors.
3. Mistakes you should avoid while pitching.

Published in: Business, Economy & Finance
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9 Mistakes Gamers Should Avoid When Raising Money

  1. 1. How to get investors to throw money @you @fogeldavid
  2. 2. 9 Mistakes Gamers Should Avoid when Raising Money
  3. 3. 4 years 5 years 4 years David Fogel Page 3
  4. 4. Not Going to Talk about
  5. 5. Going to Talk about
  6. 6. GOOD NEWS
  7. 7. Don‘t need Lots of money to Create Great Games
  8. 8. BAD NEWS
  9. 9. Don‘t need Lots of money to Create Great Games
  10. 10. But What Does it Mean
  11. 11. Come Prepared
  12. 12. 3 Mindset Mistakes You Should Avoid
  13. 13. What Will Make Investors Like You More?
  14. 14. A Clone of a really Good Game
  15. 15. The Coolest Game EVER!!!!
  16. 16. #1 Not Knowing Your Audience
  17. 17. #1 Not Your Audience
  18. 18. #1 Your Audience
  19. 19. #1 Interested in 1 Thing
  20. 20. #1 Making Money
  21. 21. #1 1997-2012 $10Bn
  22. 22. #1 #1
  23. 23. #1 Founder #1 Job
  24. 24. #1 Show Them The Money!!!
  25. 25. #2 Pitching The Hit Game
  26. 26. #2
  27. 27. #2 Cannot Predict Engagement
  28. 28. #2 Would You Invest?
  29. 29. #2
  30. 30. #2
  31. 31. #2
  32. 32. #2 51 titles before
  33. 33. #2 Investors Hate Big Risks
  34. 34. #2 Now What?
  35. 35. #2 Platform
  36. 36. #2 Portfolio
  37. 37. #2 (Unique) Technology
  38. 38. Who is Your Investor?
  39. 39. #3 Choosing The Wrong Investor
  40. 40. #3 Investment > Marriage
  41. 41. #3
  42. 42. #3
  43. 43. #3
  44. 44. #3 Meet Investors Early
  45. 45. 3 Mistakes You Should Avoid When Approaching Investors
  46. 46. After 2 Meetings ….
  47. 47. #4 It‘s Not A Sprint It‘s A Marathon
  48. 48. #4 Average 6 Months
  49. 49. #4 There is Always That 1 Guy….
  50. 50. #4 Long Journey
  51. 51. How Much Money Do You Need?
  52. 52. You‘re Like
  53. 53. #5 Asking Too Much (Delivering Too Little)
  54. 54. #5 The smallest Sum of Money to Execute
  55. 55. #5 Reach Your Milestones
  56. 56. #5 12 Months?
  57. 57. Why Raise Money?
  58. 58. To Develop A Cool Game
  59. 59. #6 Giving Wrong Reasons to Raise Money
  60. 60. #6 It‘s Not About an Adventure With Friends
  61. 61. #6 Hire Great People
  62. 62. #6 Grow Faster
  63. 63. #6 A Great Reason
  64. 64. #6 All Together = Win
  65. 65. 3 Mistakes You Should Avoid When Pitching Your Game
  66. 66. The TEAM
  67. 67. Other Guy I‘m CEO Bitch
  68. 68. #7 Pitching a 1 Man Team
  69. 69. #7 Value in A Diverse Team
  70. 70. #7 Don’t Be THIS Guy
  71. 71. #7 It’s about Sharing the Risk
  72. 72. #9 Advertisement is Your Business Model Business Model?
  73. 73. Bitch Please… We'll Use ADVERTISING
  74. 74. Say Advertising One More Time MotherF&%$R!
  75. 75. #8 Advertising is The Solution To Everything
  76. 76. #8 You Keep Using That Word I don’t think it means what you think it means
  77. 77. #8 You Already Have Users
  78. 78. #8 What?! Only 10 DAU!? It Can‘t Be
  79. 79. Your Game Is Awesome
  80. 80. * * Registered Users
  81. 81. #9 Presenting Vanity KPIs
  82. 82. #9 Registered
  83. 83. #9 Downloaded
  84. 84. #9 Take a Sit
  85. 85. #9 Engagement
  86. 86. #9 Viral
  87. 87. #9 Day 30 Retention
  88. 88. #9 Strong Growing ARPU
  89. 89. Don’t Need Investors
  90. 90. #2 So… What were we talking about?
  91. 91. #1 Know Your Audience #2 Pitch PPT #3 Choose Investors that bring Value
  92. 92. #4 Raising Capital takes time #5 Ask for money to Execute #6 Raise for Good Reasons
  93. 93. #7 It’s All About The Team #8 Advertising is not a magic solution #9 Avoid Vanity KPIs
  94. 94. David Fogel fogeld3@gmail.com @fogeldavid
  95. 95. Please Be carful Games can corrupt the minds of Children Angry Birds The Truth Behind The Legend

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