The document outlines a 3 step process to build a customer-centric growth engine: Step 1 is to define customer success-driven growth by loading the spaceship with rocket fuel. Step 2 is to create a foundation for customer success-driven growth by laying it out for others to play out, including defining an ideal customer profile and desired outcome. Step 3 is to take massive action by going big or going home, through orchestration, logical intervention, and appropriate offers to quickly double recurring revenue using formulas and frameworks like the quick revenue doubling formula and exponential expansion framework.

1. LincolnMurphy
@lincolnmurphy

2. Build a
Customer-centric
Growth Engine
in 3 Easy Steps
EVERYTHING IS EASY IN MODERATION

5. Step 1: Define Customer
Success-driven Growth
“LOAD THE SPACESHIP WITH ROCKET FUEL” - ULTIMATE WARRIOR

12. Step 2: Create a
foundation for Customer
Success-driven Growth
“I LAY IT OUT, FOR Y’ALL TO PLAY IT OUT” - HUGGY BEAR

13. Ideal Customer Profile +
Desired Outcome
@lincolnmurphy
ULTRA! MARKETING FORMULA™

14. @lincolnmurphy

18. DESIRED OUTCOME
@lincolnmurphy

19. @lincolnmurphy

20. @lincolnmurphy

21. Step 3: Take Massive
Action
GO BIG AND GO HOME (YOU CAN HAVE BOTH!)

22. Orchestration +
Logical Intervention +
Appropriate Offer
@lincolnmurphy
EFFORTLESS UPSELLING FORMULA™

24. LOGICAL INTERVENTION
Time Milestone Trigger
@lincolnmurphy

25. @lincolnmurphy

26. Add-ons
Licenses or Seats
Additional Capacity
Services
Training
Internal Expansion
@lincolnmurphy
APPROPRIATE OFFER

27. QUICKLY DOUBLE RECURRING REVENUE

28. Short-circuit Offer + Ascension Offer = Exponential Growth
@lincolnmurphy
QUICK REVENUE DOUBLING FORMULA™

29. Timing Success VectorAppropriateness
@lincolnmurphy
WOM ACCELERATOR METHOD™

30. @lincolnmurphy

31. Timing PrescriptiveInfiltrate their Network
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EXPONENTIAL EXPANSION FRAMEWORK™

32. @lincolnmurphy
sixteenventures.com/cxl