This document provides 10 tips for improving recruiting strategies in 2018. Tip #1 discusses preparing for Generation Z who will have different job search behaviors than previous generations. Tip #2 recommends recruiting globally to access more qualified candidates. Tip #3 suggests adjusting job descriptions to attract applicants by emphasizing company culture and benefits. The remaining tips cover using one page applications, prioritizing mobile-friendliness, preparing for artificial intelligence, actively attracting candidates, utilizing talent networks, leveraging applicant tracking software, and analyzing recruiting analytics.
2. Tip #1: Prepare for Gen Z
u A new generation is entering the workforce
u According to studies, Gen Z has different values than millennials
u Therefore, recruiting strategies have to evolve with the market
u They will be looking in different places for applications
Generation Z refers to individuals born from the
mid 1990s to the mid 2000s.
3. Tip #2: Recruit Globally
u Technology has globalized the workforce
u You can now reach the most qualified candidates, no matter where they are
in the world
u There are global resources for expanding your search beyond geographical
borders
u There are more options for top talent so it will be harder to attract them
specifically to your company
4. Tip #3: Adjust Job Descriptions
u Due to globalization, job applicants are faced with more options than ever
before
u This will cause give them the ability to be picky
u Companies are going to have to shift the positioning of their job descriptions
u Applicants in 2018 will be more interested in what a job will give to them
than the other way around
u Discuss both the job and the company culture in the description – what makes
your company different?
5. Tip #4: One Page is Key
u It is common for applicants to apply to 150 jobs and only hear back from 5
u For this reason, they’re filling out more applications than ever
u Candidates have developed a quantity over quality attitude
u Shifting to one page applications guarantee that a candidate will complete
the entire thing before moving on to the next
60% of job seekers quit in the middle of filling out online
job applications because of their length or complexity.
6. Tip #5: Mobile Takeover
u Passive recruiting reaches candidates not actively looking for a job
u This means your job posting may reach them when they are casually scrolling
through their social media
u Following the one-page application model, it is also crucial that applications
are mobile friendly
u Without 100% mobile responsive jobs, you will lose an entire applicant stream
to competition
9 out of 10 job seekers say they’re likely to use a
mobile device during their job search.
7. Tip #6: Prepare for AI
u The next frontier in recruiting: Artificial Intelligence
u Over the past 20 years, recruiting technology has been disrupted over and
over again
u Make sure your recruitment management system has a plan in place to
implement the new technology
u AI automation can save HR 14 hours a week
AI automation will lower costs by 35% and increase candidate
experience by 17%, according to Ideal.
8. Tip #7: Push and Pull
u Recruiters are going to have to worker hard to stand out from the flood of job
postings online
u HR professionals are working closer with marketers to create campaigns to
attract candidates
u Automation will create more time for creating a personal connection with
candidates
u Recruiters can no longer just push out a job posting, they have to work to pull
candidates in
9. Tip #8: Talent Networks
u Don’t miss candidates because the perfect position isn’t available when they
reach your career page
u Candidates who are specifically attracted to your company are more likely
higher quality
u Talent networks collect general information and automatically notify qualified
candidates when a matching job opens
u This provides an automatic list of candidates the moment there’s an opening
10. Tip #9: Utilize Software
u An ATS can provide one platform to help you with all of the tips mentioned
u A centralized software will allow you to streamline your entire recruiting
process
u Integrations with payroll and background check companies through these
systems will make your team more efficient
75% of hiring and talent managers use either applicant tracking
or recruiting software to improve their hiring process.
11. Tip #10: Analyze
u It can be very easy to get carried away trying to balance all of the recruiting
channels
u At least once a month, sit down and look at your analytics
u Where are your most qualified candidates coming from? Are you spending
time on things that aren’t bringing in results?
u The answers may surprise you as recruiting continues to evolve
12. To speak to industry experts about implementing an ATS, please request a demo.
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