This document outlines 10 steps for effectively using autoresponders to transform casual website visitors into customers. It recommends using an autoresponder to (1) publish a newsletter to keep prospects updated, (2) contact affiliates with offers and promotions, and (3) promote advertising opportunities on the website. Further steps include writing product reviews, providing email courses and reports, offering product samples, linking to affiliate pages, notifying of special offers, and distributing articles. Autoresponders allow ongoing communication to capture leads and make sales from visitors who leave the site without purchasing.