10 of the Best Quotes on Building a Thriving Audience Online

1. 10 of the Smartest Things Said
About Building a Thriving Audience
Gregory Ciotti (SparringMind.com)

2. -1-
On Your Content Platform
“The secret is to spend most of
your time and creative energy
building assets that you control.”
- Sonia Simone, CMO of Copyblogger Media
Gregory Ciotti | © 2012 SparringMind.com 2

3. -2-
On Standing Out
“Dig down deep and provide
something really different and
exciting… Fight ‘sameness’ with
your every breath.”
- Mark Schaefer, founder of Business Grow
Gregory Ciotti | © 2012 SparringMind.com 3

4. -3-
On Finding Your USP
“You don’t need
unique ingredients.
You need a unique recipe.”
- Derek Halpern, founder of SocialTriggers
Gregory Ciotti | © 2012 SparringMind.com 4

5. -4-
On Laying the Foundation
“You can only build something
massive by starting with something
small to effectively close the
distance.”
- Danny Iny, founder of Firepole Marketing
Gregory Ciotti | © 2012 SparringMind.com 5

6. -5-
On Gaining Trust
“When you dole out information it
helps establish you as a credible
source. More importantly, it creates
a trust factor.”
- Brian Gardner, founder of StudioPress
Gregory Ciotti | © 2012 SparringMind.com 6

7. -6-
On the Company You Keep
“One of the bad things that can
happen to open minded people is
getting mixed up with the wrong
crowd.”
- Kristi Hines, founder of Kikolani
Gregory Ciotti | © 2012 SparringMind.com 7

8. -7-
On Storytelling
“When you’re telling a story… don’t
address a mass of “readers”, but
rather treat your reader as an
individual.”
- Sean Platt, founder of The Digital Writer
Gregory Ciotti | © 2012 SparringMind.com 8

9. -8-
On Criticism
“Eventually you’ll learn that if you
try to please everyone, your content
won’t be worth reading.”
- Corbett Barr, founder of Think Traffic
Gregory Ciotti | © 2012 SparringMind.com 9

10. -9-
On Community Endorsement
“If you give people an opportunity
to be apart of something, they’re
going to be proud of what they’ve
helped create.”
- Steve Kamb, founder of NerdFitness
Gregory Ciotti | © 2012 SparringMind.com 10

11. - 10 -
On Content Creation
“Make sure your content or product
is helping people become happier,
or don’t even bother.”
- Ramsay, founder of The Blog Tyrant
Gregory Ciotti | © 2012 SparringMind.com 11

12. And Always Remember…
Put People First!
Gregory Ciotti | © 2012 SparringMind.com 12

13. Thanks For Reading!
Gregory Ciotti is the founder of multiple
blogs, and has been audience building for
some years now.
He currently blogs at Sparring Mind and is
the content strategist for quite a few fine
startups, as well as being a regular
contributor to ThinkTraffic and the
BufferApp blog.
Gregory Ciotti
SparringMind.com
Gregory Ciotti | © 2012 SparringMind.com 13