While startups face many hurdles, they also have some key advantages, such as flexibility.

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© Did-it.com, LLC, 2016, All rights reserved
Six Reasons Flexibility Is One of the Key
Advantages for Startups
By Lucy Siegel
Executive Vice President
Didit Communications

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Factors that Create a
Competitive Advantage for Startups
• Startup companies have plenty of
competitive disadvantages (not much
money, low visibility, limited staff).
• But there are also some key advantages
for startups.
• One cited by many startups themselves
is the ability to be more flexible than big
competitors.
• In this presentation we’ll explain why
flexibility is such a big advantage.

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#1: Startups Make Their Own Rules
• The founder of a startup
doesn’t have to live by
anyone else’s rules.
• Startups begins with no rules
and can make up their own.
• They also start without an
established business
structure, and decide how to
shape it.
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#2: Startups Can Provide
More Flexibility for Employees
• Small startups have less rigid work
rules for employees than companies
with big bureaucracies.
• That helps them accommodate
employees’ own needs for flexibility.
Photo: Flickr: OllBac

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#3: Easier to Make Revolutionary Changes
• Startups can introduce
revolutionary ideas, concepts
and products and change their
industries forever.
• Big company employees may
have had the same ideas, but
their companies are a lot more
cautious about acting on them.
• Established companies have a
lot more to lose than startups;
they have already established
brand recognition and market
share.
Illustration: Fostersartofchilling/Flickr

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#4: Employees Can Make a Bigger Impact
• Small startups have much
more informal management
structures and shorter lines
of communication between
employees and
management.
• A good idea has a much
better chance of being heard
and influencing the
company.
• This helps employees feel
more empowered, engaged
and enthusiastic, because
they know they really make
a difference.
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#5: The Founder Defines Success
• The definition of success at big public companies is
heavily influenced by shareholder returns.
• Founders of startups can set their own goals.
• Sometimes the most important goals are not financial.
Other rewards for founders include:
• Psychic reward of a contribution to community or society.
• Satisfaction of doing something they love to do.
• Satisfaction of following their own dreams and providing
jobs to others in the process.

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#6: It’s Easier for Startups
To Change Direction
• Startups can change direction more easily than
big companies (think small motor boat vs. big ocean liner)
Photo: Marxchivist/Flickr

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About Didit Communications and PR for Startups
• One of Didit Communications’ key public relations specialties is public
relations for startups and for companies entering the U.S. market from
overseas. Based in New York City, the firm helps build startups’
reputations, visibility and sales by:
• Developing communications strategies and the tactics needed to implement
them.
• Helping new companies define their key audiences (“stakeholders”).
• Helping shape the company’s story and then working with the company to
tell it, through traditional and social media, speaking engagements, events,
meetings with industry analysts, etc.
• Helping client executives to become – or get credit for being – thought
leaders.
• Focusing on visibility with “gatekeepers” – those who can introduce a
company to many end customers.
Download our free ebook on PR for startups:
Download
“PR for Startups”

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Learn more about Didit Communications and its
PR capabilities for startups at the website of
Bridge Global Strategies, a Didit company.
Or contact:
Lucy Siegel
Executive Vice President
Didit Communications
276 Fifth Ave., Ste. 205
New York, NY 10001
212-583-1079
Lucy.Siegel@didit.com
www.bridgeny.com
Blog: http://bridgebuzz.bridgeny.com