The document discusses the need for organizations to embrace change in order to survive and prosper in today's competitive environment. It notes that successful companies have a culture that continuously adapts to change. The document also outlines 10 principles for effective change management, including starting change initiatives from the top of the organization, communicating the reasons for change, assessing company culture, and addressing change at the individual level.

1. 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

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3. Why Change? 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

4. Adoption of a new idea or behavior by an organization. Organizations need to continuously adapt to new situations if they are to survive and prosper. Constant change keeps organizations agile. Indicative of “learning” organizations. 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

5. The Other Factors Market Transparency Labour Mobility Global Capital flows and Instantaneous communications In most industries — and in almost all companies, from giants on down — heightened global competition has concentrated management’s collective mind on something that, in the past, it happily avoided: CHANGE. 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

6. Successful Companies “CHANGE - a culture that just keeps moving all the time.” 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

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9. 10 Principles of Change Management 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

10. 1.Address the “Human side” systematically 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

11. 2. Start at the Top 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

12. 3. Involve Every layer Define Strategy Setting Targets Design Implement 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

13. 4.Make the formal case Three steps should be followed in developing the case: First, confront reality and articulate a convincing need for change. Second, demonstrate faith that the company has a viable future and the leadership to get there. Finally, provide a road map to guide behaviour and decision making. 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

14. 5. Create Ownership. 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

15. 6. Communicate the Message 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

16. 7. Assess the cultural landscape Values-Beliefs-Behaviours and Perceptions 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

17. 8. Address Culture Explicitly. 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

18. 9. Prepare for the Unexpected 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

19. 10. Speak to the Individual 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

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