The document discusses the need for organizations to embrace change in order to survive and prosper in today's competitive environment. It notes that successful companies have a culture that continuously adapts to change. The document also outlines 10 principles for effective change management, including starting change initiatives from the top of the organization, communicating the reasons for change, assessing company culture, and addressing change at the individual level.

1. 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

2. 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

3. Why Change? 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

6. Successful Companies “CHANGE - a culture that just keeps moving all the time.” 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

7. 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

8. 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

9. 10 Principles of Change Management 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

10. 1.Address the “Human side” systematically 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

11. 2. Start at the Top 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

14. 5. Create Ownership. 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

15. 6. Communicate the Message 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

17. 8. Address Culture Explicitly. 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

18. 9. Prepare for the Unexpected 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

19. 10. Speak to the Individual 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.

20. 03/17/10 © 2010 - 11,Ashok Narayanan. All rights reserved.