This document provides tips for promoting webinars to get more signups and attendance. It recommends writing a short, scannable description that clearly states the topic in the audience's terms and highlights benefits like cost savings. The description should list three things attendees will learn and make signing up easy. Methods for promotion include the website, emails, social media, LinkedIn groups, and ads. Frequent posts are suggested in the weeks leading up to the webinar. Getting signups from other time zones may require additional sessions.
How can you get the word out about your webinar series without spending thousands of dollars in time and effort?
In this hour long webinar, Sharon Burton will show you how to write up your webinar description that captures the attention of your target audience. She will then cover specific steps for getting the word out to possible attendees and maximizing your registration. At the end of this webinar, you will know how to:
-Write compelling webinar descriptions
-Find the markets you want to reach, (and do it effectively)
-Increase your attendance by 25%
One of the biggest reasons why you fail while using your autoresponder to get additional traffic and sales to your blogs and/or sales pages is that you are not making use of the autoresponder in the right manner.
In this short guide, you will discover 13 proven ways to do so.
Here they are...
Creating Passive Revenue in Your BusinessFellow.app
Most of us have heard about it. Most of us want to make money while we sleep. Most of us have the platform to do it. However... If all of this is true, why are so few people harnessing the power of passive revenue?
In this discussion with Erin Blaskie, Internet Marketing Strategist, we’ll look at how you can create passive revenue regardless of what type of business you are in. Erin will walk you through some of the most effective forms of passive revenue and the business models that sustain each option.
Erin will take you through a step-by-step guide to creating and selling your information products via the web so that you really can earn an income without trading your hours for income. Most importantly, Erin will help you come up with ideas for your products and how to use a few tools in the creation process that we’ve all had from birth (and a few others we’ve learned about along the way).
With a zero-sales-pitch, leave-it-all-on-the-stage approach, you can be sure to take a lot away from this discussion and be able to participate in an open conversation with Erin and your fellow attendees.
How can you get the word out about your webinar series without spending thousands of dollars in time and effort?
In this hour long webinar, Sharon Burton will show you how to write up your webinar description that captures the attention of your target audience. She will then cover specific steps for getting the word out to possible attendees and maximizing your registration. At the end of this webinar, you will know how to:
-Write compelling webinar descriptions
-Find the markets you want to reach, (and do it effectively)
-Increase your attendance by 25%
One of the biggest reasons why you fail while using your autoresponder to get additional traffic and sales to your blogs and/or sales pages is that you are not making use of the autoresponder in the right manner.
In this short guide, you will discover 13 proven ways to do so.
Here they are...
Creating Passive Revenue in Your BusinessFellow.app
Most of us have heard about it. Most of us want to make money while we sleep. Most of us have the platform to do it. However... If all of this is true, why are so few people harnessing the power of passive revenue?
In this discussion with Erin Blaskie, Internet Marketing Strategist, we’ll look at how you can create passive revenue regardless of what type of business you are in. Erin will walk you through some of the most effective forms of passive revenue and the business models that sustain each option.
Erin will take you through a step-by-step guide to creating and selling your information products via the web so that you really can earn an income without trading your hours for income. Most importantly, Erin will help you come up with ideas for your products and how to use a few tools in the creation process that we’ve all had from birth (and a few others we’ve learned about along the way).
With a zero-sales-pitch, leave-it-all-on-the-stage approach, you can be sure to take a lot away from this discussion and be able to participate in an open conversation with Erin and your fellow attendees.
Blogging for New Business: Forward Progress - Dean DeLisle - WABC - Worldwide...Social Jack
This Forward Progress slidedeck by Dean DeLisle supplemented the webinar described below:
In our one-hour session, Dean DeLisle and the Forward Progress team will show you how to generate content, blog efficiently, and get your blog found by targeted prospects. In today’s online marketing environment, companies that blog accrue 97% more inbound leads and develop 434% more indexed pages on their websites. Take advantage of this opportunity to learn about how your business can grow from the benefits of blogging.
During this webinar, you will learn how to:
- Use your existing resources and content for blogs
- Generate blog content quickly
- Create a system to blog in your busy week
- Create a strategy to get the most out of your blogs
All registrants will receive the webinar’s recording and materials by email following this webinar.
Forward Progress’s services team creates and delivers over 10,000 blogs and posts per month for clients, and has trained over 85,000 people in over 40 countries on effective online marketing and conversion
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand social reach for companies and professionals, stimulate business development through increasing credibility, engagement, and convert connections to powerful results.
A special Thank You to our sponsor, the Worldwide Association of Business Coaches, for promotion of this webinar.
Blue Sky Factory: Shake & Bake Your Email Campaigns into 2010DJ Waldow
DJ Waldow and Joanna Lawson-Matthew of Blue Sky Factory discuss tactics to ensure that your 2010 Email Marketing strategy is in place and ready to "shake and bake."
Underground blueprint to youtube success starter packRex Lee
The No.1 Youtube Guide For Complete Success and Domination, suitable for anyone whom wants to drastically moentize their Youtube videos. Learn how to OUTRANK your compeition and Get the Edge. Be the Winner on Youtube.
9 Clever Ways to Seriously Grow Your Email List (Plus a Free Checklist + 3 Bo...Kimberley Grabas
EMAIL LIST BUILDING: 9 WAYS TO SERIOUSLY GROW YOUR LIST (FOR AUTHORS) // I’m going to show you 9 ways to grow your email list, PLUS I’m going to give you a free checklist on how to promote your shiny new opt-in offer and give you access to even more list building strategies.
If writing doesn’t come naturally to you, starting or maintaining a blog can seem really hard. But writing a blog post doesn’t have to be a literary exercise. If you follow a few simple guidelines you’ll be up and blogging like a pro in no time. - whether writing is your thing or not.
Sign-Up.to - Transform your email marketing in 30mins or lesssignupoz
Slides from a presentation by Brenden Rawson from Sign-Up.to at the Brisbane Web Design Meetup - July 2012. The presentation covered subject lines, split testing, open rates and other mediums.
Find out more online at www.signupto.com.au or get in touch at enquires@sign-up.to
Blogging for New Business: Forward Progress - Dean DeLisle - WABC - Worldwide...Social Jack
This Forward Progress slidedeck by Dean DeLisle supplemented the webinar described below:
In our one-hour session, Dean DeLisle and the Forward Progress team will show you how to generate content, blog efficiently, and get your blog found by targeted prospects. In today’s online marketing environment, companies that blog accrue 97% more inbound leads and develop 434% more indexed pages on their websites. Take advantage of this opportunity to learn about how your business can grow from the benefits of blogging.
During this webinar, you will learn how to:
- Use your existing resources and content for blogs
- Generate blog content quickly
- Create a system to blog in your busy week
- Create a strategy to get the most out of your blogs
All registrants will receive the webinar’s recording and materials by email following this webinar.
Forward Progress’s services team creates and delivers over 10,000 blogs and posts per month for clients, and has trained over 85,000 people in over 40 countries on effective online marketing and conversion
About Dean DeLisle:
For over 30 years, Dean has demonstrated his ability to expand social reach for companies and professionals, stimulate business development through increasing credibility, engagement, and convert connections to powerful results.
A special Thank You to our sponsor, the Worldwide Association of Business Coaches, for promotion of this webinar.
Blue Sky Factory: Shake & Bake Your Email Campaigns into 2010DJ Waldow
DJ Waldow and Joanna Lawson-Matthew of Blue Sky Factory discuss tactics to ensure that your 2010 Email Marketing strategy is in place and ready to "shake and bake."
Underground blueprint to youtube success starter packRex Lee
The No.1 Youtube Guide For Complete Success and Domination, suitable for anyone whom wants to drastically moentize their Youtube videos. Learn how to OUTRANK your compeition and Get the Edge. Be the Winner on Youtube.
9 Clever Ways to Seriously Grow Your Email List (Plus a Free Checklist + 3 Bo...Kimberley Grabas
EMAIL LIST BUILDING: 9 WAYS TO SERIOUSLY GROW YOUR LIST (FOR AUTHORS) // I’m going to show you 9 ways to grow your email list, PLUS I’m going to give you a free checklist on how to promote your shiny new opt-in offer and give you access to even more list building strategies.
If writing doesn’t come naturally to you, starting or maintaining a blog can seem really hard. But writing a blog post doesn’t have to be a literary exercise. If you follow a few simple guidelines you’ll be up and blogging like a pro in no time. - whether writing is your thing or not.
Sign-Up.to - Transform your email marketing in 30mins or lesssignupoz
Slides from a presentation by Brenden Rawson from Sign-Up.to at the Brisbane Web Design Meetup - July 2012. The presentation covered subject lines, split testing, open rates and other mediums.
Find out more online at www.signupto.com.au or get in touch at enquires@sign-up.to
Blogging for Leads - Using WordPress with Facebook and LinkedIn 2011Social Jack
This is a NEW Class for 2011 - to find out how to write one Blog and have it appear in front of thousands in a single click!
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
More leads, more exposure for our company’s thought leaders, and more chances to share our message is all that we want from delivering a webcast. But what about the people who attend those webcasts? On the bottom line, our webcasts are only successful when everyone gets what they need and giving your attendees what they really want means understanding why your attendees is attending, and ensuring that you cater to their content needs.
How do you achieve that? Easy! Just follow these guidelines for giving your attendees what they really want:
Blogging For Business With Social Networks 2010 EditionSocial Jack
This is a NEW Class for Spring 2010!
www.ForwardProgress.NET
This NEW Complimentary Webinar will provide an educational overview on the lowest most cost-effective method of lead generation on the internet today - Social Networks. This particular course will focus on how people are generating more leads by BLOGGING in conjunction with their Social Networks.
While blogging has been around for a while, there are new techniques for lead generation. We focus on LinkedIn, Twitter, and Facebook in this series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Distinguish the types of Blogs
-How to start a Blog
-How to get started
-How to leverage your network
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
How to Crush Your Revenue Marketing Goals with WebinarsUberflip
Many B2B marketing teams have introduced webinars into their marketing mix. These web-based events attract qualified, invested audiences that you can convert into leads weeks before the content goes live, and months after it’s recorded. Are you making the most of this powerful lead generation asset?
Presentation for the Dublin, Ohio Chamber of Commerce Lunch and Learn Series covering Email Marketing, Blogging, Podcasting, and Social Networking Tools.
Here's what we'll cover:
Batching for social media — how to do it and why this approach should be a major part of your social media marketing workflow
Reaching your audience — what you need to know in order to connect with your followers in a meaningful way
Finding content — where and how to find content your audience will love
Blogging For Business Word Press with LinkedIN, Twitter and FacebookSocial Jack
This is a new Course for Fall 2009!
This NEW Complimentary Online Workshop will provide an educational overview on the lowest cost-most effective method of lead generation on the internet today. Social Networks - this particular Course will focus on how people are generating leads by Blogging in conjuntion with their Social Networks.
While this not new - there are new techniques for lead generation. We focus on Linked In - Twitter - and Facebook in this Series being used with WordPress.
Stop dabbling and let us show you how the pros are doing this!
Learn How To:
-Understand Blogs
-Know about the different types of Blogs
-How to start a Blog
-How to jump in
-How to jump out
-How to convert to an internal lead!
Don't miss this new class where we show you all the secrets!
In less than one hour we will show you how to generate more business from Blogs and Social Networks and why they work.
Learn the 7 Tips to Creating Content Worth Sharing. This email marketing strategy will be a game changer in your bag of tools. Change your decision making process and the way you market online. By downloading this e book you will learn how building valued content that people want to share, creates value in your email list. My lesson to you is Value Creates Value in this 100% free gift - 7 Tips for Creating Content.
Webinar Planning & Execution Best PracticesReadyTalk
In this guide, ReadyTalk and the American Marketing Association (AMA) share best practices, tools and samples for planning and executing a successful web event. Use this information-packed document as a supplemental guide to help make web events a great experience for you and your audience.
Similar to Promoting your webinars on a budget (20)
The Power of Technical Communication: How and Where We Impact the Bottom LineSharon Burton
Technical communication impacts many important business issues. This presentation covers these issues and provides ways to start measuring the dollar value we add.
10 mistakes when you move to topic-based authoringSharon Burton
Topic-based authoring is the most cost-effective way to develop content in the "Do more with less" world we live in. It can help reduce localization costs, reduce project schedules, and help you better meet the needs of your users. It's a potential win/win for your company and your users. Makes you want to jump right in, doesn't it?
But moving to topic-based authoring can be one of the most expensive things you've ever done. In this talk, Sharon Burton will show you the top 10 mistakes made by companies and how you can avoid them. These mistakes can include missing deadlines, delivering poor quality content, or not integrating this content development strategy into the rest of the product development strategy.
If you're thinking about making this move, you'll learn what not to do; if you made the move and you're struggling, find out how to solve your problems. Either way, you really can't afford to miss this vendor-neutral discussion!
Customer experience and product instructionsSharon Burton
Product instructions are part of the Use cycle of the customer experience but how do you know if they are meeting the needs of your customers?
How do you know if your product instructions are meeting your customers needs?
Good communication starts with clear writing. Regardless of what you're trying to say. View this webinar if you are involved in:
proposals
blogs
social media
user instructions
policies and procedures
video scripts
Learn about what clear communication looks like and how to improve yours.
Product instructions: The missing piece of the customer experience webinarSharon Burton
The total customer experience is critical to the success of a company; it relates tightly to customer loyalty and increased sales. Companies with better customer experience see their revenues improve through increased spending from existing customers and reduced customer churn.
Product instructions are part of the Use cycle of the customer experience but how do you know if they are meeting the needs of your customers?
Learn more about:
• What your customers think about your product instructions:
o 95% of your customers are using the product instructions
o 71% of your customers think if the instructions are confusing or incomplete, the overall quality of the product is poor
o 71% of your customers think clear instructions means a company cares about them
• What good product instructions include and why
• 5 signs your product instructions are hurting the customer experience
Good communication starts with clear writing. Regardless of what you're writing, people need to understand what you're trying to say. If you are involved in:
* proposals
* blogs
* social media
* user instructions
* policies and procedures
* video scripts
* and more
In one hour, you learn specific steps and actions to make your writing clearer and convey your powerful message. You'll leave with 10 simple actions you can apply to your writing today. Your message will be clearer and easier to understand.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
2. Thank you for attending!
Sharon Burton
Been in the Communication industry
for 20 years
Content strategy consultant
Run hundreds of webinars
Teach communication at various universities
My new book 8 Steps to Amazing Webinars
Available from Amazon and Barnes and Noble
3. Our problem
We want
the most response to our webinar
engaged and excited attendees
qualified leads
Really, we’d like everything
Maybe with some chocolate sprinkles, too
Sometimes it feels like we threw a party and no
one came
4. So how can we fix this?
Let’s start way at the beginning
Our write up may be a problem
People are busy, and if they can’t understand the
write-up, they won’t sign up.
Making them think and decode language puts a
burden on your attendees that’s simply not fair
So let’s start there
5. A good short description
Clearly state the topic for your audience
Not in product-specific terms
Your audiences’ terms
“Learn about our new localization product”
Not compelling to your attendees
No reason why they might benefit from learning about your
product.
“Reduce your translation costs by as much as 80%”
Speaks to a pain point for your audience
6. Numbers are interesting
Numbers are very good
For example
An 80% reduction in localization costs is huge
It’s an exciting thing for a company to think there
may be a better way at half the cost
It’s inherently interesting to your audience
7. Total words
Resist the urge to say everything you ever thought
of on the topic
150 words, tops
Bullet points
Scannable
People can scan the write up and decide
8. For example
“In this fast and exciting interactive hour, you’ll
see the industry’s newest technology leveraged to
reduce your localizations costs.”
Rewrite it into something like this:
“During this hour-long webinar, see how you can
save up to 80% of your localization costs.”
9. The reason to attend
List three things they will learn by attending
Even if they already know one of those things
They see the other two and decide those would be good
to learn as well
You’re asking for at least an hour out of an already
overscheduled day
Let people know up front what they can expect to learn
10. For example
How to improve your localization workflow overall
How Product XX streamlines the localization
process
What standardized content is and the cost benefits
it can bring you
11. Make it easy to see why
Use simple and direct words that communicate
clearly to the attendee.
People are busy, and if they can’t understand the
write-up, they won’t sign up.
Making them think and decode the language puts
a burden on your attendees that’s simply not fair
Your signups will be poor
12. Make it easy to sign up
If one of your goals for running a webinar series is to get
more leads
Your instinct is to ask everything you can think of to qualify the lead
when they sign up
Don’t do this
Really
I’m not kidding
Fully qualifying people at signup makes the signup procedure
hard and time-consuming
People won’t sign up
13. Getting the word out
Your website
Direct emails
Social media
LinkedIn
Other user groups
Advertisements
14. Your website
Link from your home page to your Webinars page
Include links to recordings of past webinars
Plan ahead for when you have 30+ recordings
Organized by?
Date may not be good
ALWAYS have 4 weeks of upcoming webinars
Maybe not 1 every week, but at least 4 weeks out
15. Direct emails
Don’t include the entire write-up in these emails
Makes the email too long to scan
Put the name of the webinar and the date and
time
Include the first sentence from the write-up
Don’t forget support emails and other groups
16. Social media
This is what you’ve all Pinterest
been waiting for!
Good for B2C
Facebook
Google+
Great for Business to
Consumer (B2C) No one seems to use it
Bad for B2B YouTube
Twitter Fab for B2C
Good for both Maybe good for B2B
Many places restrict
YouTube access
17. Twitter
Think hash tags
For example:
Free webinar: Reducing your localization costs – June 30
2012 9am Pac #techcomm [insert link to signup page here]
Set up different tweets (using HootSuite or Dlvr.it)
Schedule for different hours and days of the week
Use the analytics to see what your audience resonds to
Do more of that
18. Pinterest
Visual
You need a really good picture
People scan for stuff visually
I wouldn’t bother with B2B
Not business
19. LinkedIn
Perfect for B2B
Lots of professional groups talking about topics
Post to these groups
Watch the rules
Some groups are touchy about what gets posted by
vendors
Don’t just post and never come back
People have questions
20. Other user groups
Depending on your industry
Other newsgroups
Yahoo
Google
Others
Follow the rules for posting
Don’t just post and never come back
People have questions
21. Advertisements
Ask for a small mention in advertisements with a
link to the webinars page on your website
Maybe a Qcode specifically for the webinar page
Don’t mention any specific webinar by name in the
ad
You have a new free webinar program available
22. How often should I post?
Timeframe Social Media Groups and lists
3 weeks before 2 times a week 1 time
2 weeks before 4 times a week 1 time
1 week before every day 1 time
The day before 3 times 1 time
The day of 2 hours before NA
After the webinar is an hour later, mentioning NA
complete how exciting/full/etc. the
webinar was
The day after the post with the 1 time
webinar recording link
The next 3 months, or Once a week with the Once a week with the
until you see on-demand link link
viewing drop off
significantly
23. How do I get more
signups to attend live?
50% of the total signups usually attend
It’s a global world
People sign up knowing they can’t attend live but they want
to link to the recording
You have an engaged audience
If you are getting a lot of signups from another time
zone
Consider doing one for them specifically
Even if that means a webinar at 5am or 10pm for you
24. 8 Steps to Amazing
Webinars
XML Press
Amazon and Barnes
and Noble
Available as a printed
book or as an eBook