This document appears to be a quiz about social media trends from 2007. It contains multiple choice questions about the growth of blogs being tracked by search engines, the percentage of adults who read blogs, the number of new blogs created daily, revenue amounts for top bloggers, the expansion of About.com after being purchased, the co-founder of Flickr, new social media services launched in the past three years, and keys to successful blogging. The document quizzes the reader on various metrics and facts regarding the state of social media in 2007.

1. THE STATE OF SOCIAL MEDIA: A QUIZ

2. In the spring of 2005, one popular search engine followed 9 million blogs. Now it tracks: 12 million 56 million 112 million 1.1 billion

3. In the spring of 2005, one popular search engine followed 9 million blogs. Now it tracks: C. 112 million

4. What percentage of adults online in the U.S. read a blog at least once a month? 16.3 24.8 43.6 69.1

5. What percentage of adults online in the U.S. read a blog at least once a month? B. 24.8

6. How many new blogs pop up every day? 14,000 120,000 540,000 1.7 million

7. How many new blogs pop up every day? B. 120,000

8. If a Super Bowl TV ad costs $2.5 million for 30 seconds, how many minutes of Super Bowl advertising would underwrite the entire podcasting industry in the U.S. (in 2007)? 4.5 minutes 18 minutes 66 minutes 486 minutes

9. If a Super Bowl TV ad costs $2.5 million for 30 seconds, how many minutes of Super Bowl advertising would underwrite the entire podcasting industry in the U.S. (in 2007)? C) 66 minutes

10. Most bloggers don't make money. But Federated Media represents 150 who do. What was the typical monthly revenue for the top 10% of Federated's bloggers? $5000 $12,000 $25,000 $50,000

11. Most bloggers don't make money. But Federated Media represents 150 who do. What was the typical monthly revenue for the top 10% of Federated's bloggers? D) $50,000

12. When The New York Times paid $410 million for About.com three years ago, About had 500 niche sites. Some predicted a dramatic expansion of About's portfolio. How many sites does About have now? 240 670 1300 5000

13. When The New York Times paid $410 million for About.com three years ago, About had 500 niche sites. Some predicted a dramatic expansion of About's portfolio. How many sites does About have now? B) 670

14. Name the co-founder of photo-sharing site Flickr (now a part of Yahoo): David Sifry Caterina Fake Steve Rubel Mark Jen

15. Name the co-founder of photo-sharing site Flickr (now a part of Yahoo): B) Caterina Fake

16. Which of these popular services did not exist three years ago? Digg Twitter Facebook All of these

17. Which of these popular services did not exist three years ago? B) Twitter

18. Bob Lutz, vice-chairman of General Motors, made waves three years ago by launching a blog called: Lutztalk Elcamino Motorhead Fastlane

19. Bob Lutz, vice-chairman of General Motors, made waves three years ago by launching a blog called: D) Fastlane

20. One key to successful blogging is: Linking Grammar Thorough Research High Speed Internet

21. One key to successful blogging is: Linking