This document discusses the mobile market in Vietnam. It provides statistics on the number of mobile users in Vietnam and trends in smartphones, tablets, mobile payments and digital content consumption. It identifies barriers and challenges facing the mobile market, including its youth, fierce competition, lack of good products and high revenue sharing rates with telecom companies. The document also discusses how to make money in the mobile market through paid apps and games, mobile ads, free apps with in-app purchases, outsourcing and building app stores. It provides examples of successful monetization models and addresses questions around choosing an operating system and what types of apps and games typically generate the most revenue.

1. Ha Noi - 2012
03-05-2012, London Cafe

2. Lê Văn Giáp
Founder & CEO: SharePlus Corp
Founder : ViMarket.vn
Chợ ứng dụng Android chuyên nghiệp
Founder : VietAndroid.com
Cộng đồng Android lớn nhất Việt Nam
giaplv@shareplus.com.vn giaplv_master_it giaplee

3. Local Mobile Market
Thị trường di động trong nước
Xu hướng – Cơ hội – Kiếm tiền?

4. ~45mil Number of
mobile users
accounted for ~
45% of the
population (90
mils)

5. 3G strong growth
19 million people are using mobile
internet (788 mil on 2015 – forcecast)
Android: 2.18%
IPhone iOS: 0.46%
Java OS: 0.6%

6. Smartphone trends
Tablet trends

7. Mobile payment

10. Barriers payment
(is a barrier but is too an opportunity)

11. Digital Content
20.000 tỷ đồng
(2014)
(VINASA)

12. Challenges (Thách thức)
Từ thị trường (From market):
 Còn non trẻ (Young market)
 Cạnh tranh khốc liệt (Fierce competition)
 Chưa có nhiều sản phẩm tốt để bán (Not
many good products to sell)
 Tỉ lệ ăn chia với telcos (SMS, Wapcharging)
còn cao (Rate divided by the telco is high)
 Thói quen dùng Free (Free habits)

13. Challenges (Thách thức)
Về Giải pháp (Solutions):
 Cần công nghệ tốt để cạnh tranh – Need
better technology to compete
 Giải pháp thanh toán- Payment solution
 Bảo mật - security
 Hệ thống thống kê, báo cáo, phân tích -
Statistics, reports, analysis system

14. How to make
money ?

15. Android
iOS
W.Phone7
JavaMe

16. Choose OS?
small survey on dantri.com.vn

17. How to make money ?
1 Paid App, Game
2 Mobile Ad
3 Free + IAP
4 Outsource
5 Build Store

18. What app, game to sell ?

19. Average revenue per category of
Android applications

20. Game, App
MASS VAS
Keep user always stay
Product Model

21. Revenue Model
Advertising-supported Revenue Models
(on web, in app)
Fee-for-transaction Revenue Models
Web Catalog Revenue Model
Fee-for-service Revenue Models

22. IAP Model
In – App purchases
Android Billing
Amazon 1-click
App store’s In-App purchases (IAP)

23. AIDA ?
(can apply for all case)
Attention
(look, like, download )
You
Visit app, web (store)
Interest
(try and feel)
money
Desire
(great, need more…)
Users
Action
(buy item, other)

24. Store AIDA
Download
 Item 1
 Item 2
Try & Interest &
 Item 3
Desire  Item 4
 Item 5
Others
Attend Buy

25. A successful model IAP
Great game on iOS, Android of
GluMobile

26. Feature Image
Need a picture to illustrate the impressive attention to users

27. Mobile Ads statics

28. Some Mobile Ads providers

29. Local market Business Model
Standard
ViMarket
Local CPs/sub
Local Dev End user
Local Content Maker
Local payment
gateway
Flexible, easy
eWallet
SMS,Wapcharging Local Telcos
(Viettel, Mobi, Vina) available
If you want make a similar then let clone it or best to cooperate with
me (contact@vimarket.vn)

30. Thank you for listening !
Wish you success