The document discusses the importance of data backup for businesses. It notes that 99% of businesses do not do daily backups, 60% of backups are incomplete, and one in ten hard drives fail. 70% of businesses that suffer a total data loss go out of business within 18 months. The document then discusses what backup is, why businesses should do it to avoid losing data and their business, and some common challenges with backup for small-to-medium sized businesses including ensuring backups are user-friendly, can manage large amounts of accumulating data, allow for easy restores, and maintain security and performance.