The document discusses how media companies can create profitable opportunities through tablet publishing. It notes that vendors must deliver integrated systems that support multi-platform, multi-channel sales. Successful media sales teams now sell across all platforms and channels, understanding how to increase budgets through new media. They are organized to sell all combined opportunities effectively.

1. Session:
Tablet and Mobile trends II
Title:
The rise of digital media: how
media companies can create
profitable opportunities for
tablet publishing
Speaker:
Michael Mendoza, CEO
Lineup Systems Ltd

2. LINEUP OVERVIEW
OVERVIEW
ABOUT LINEUP
Lineup deliver collaborative sales tools designed specifically for multi-
channel media companies, created and implemented by industry
“is passionate about multi-channel media
specialists in print, digital and broadcast.
companies”
LINEUP SYSTEMS LIMITED
Sales, advertising and production systems since 2002
“is committed to creating affordable, flexible,
OVERVIEW
Entirely web/cloud-based products
collaborative sales tools which address the
Built-in reporting and analytics
ILIFFE NEWS & MEDIA
needs of multi-channel media companies”
Focus on in-year ROI
“is an innovative and forward looking company”
AUGUST 2012
More than 2,500 users with installations in 33 countries and 21 languages
“is run by industry specialists across print, digital
Transacting in excess of 2 million multi-channel ads per annum
Implementations scaling broadcast2,000+ users
and from 20 to channels who help shape the
future of digital technology for the media
industry”
“is a modern approach for a modern media
company” 2 2

3. Multi-Channel vs. Multi-Platform
OVERVIEW
ABOUT LINEUP
New platforms, such as the iPad, can be sold into through many media
channels. Media companies that have made the transition to multi-platform
“is passionate about multi-channel media
sales are are selling many or all of the channels into all of their platforms.
companies”
Platform: Print LINEUP SYSTEMS LIMITED
“is committed to creating affordable, flexible,
OVERVIEW
Media Channels: multi-format, creative, display, classified,
collaborative sales tools which address the
augmented reality
ILIFFE NEWS & MEDIA
needs of multi-channel media companies”
Platform: Web, mobile,innovative and forward looking company”
“is an tablet AUGUST 2012
Media Channels: sponsorship, impression, video, pre-roll, overlay,
app in app
“is run by industry specialists across print, digital
and broadcast channels who help shape the
future of digital technology for the media
Vendors need to deliver integrated CRM and advertising systems that
industry”
support this new paradigm of multi-media/multi-platform. It is our
responsibility to provideasales teams with tools to a modern revenue by
“is modern approach for grow their media
creating NEW business in these new channels/platforms.
company” 3 3

4. Sales Teams
OVERVIEW
ABOUT LINEUP
Successful sales teams have modified their approach to media advertising
sales. Sales reps are no longer divided and sell into a single
“is passionate about multi-channel media
platform/channel. They must show the value to the buyer for ALL of the
companies”
media-channels and platforms.
LINEUP SYSTEMS LIMITED
“is committed to creating affordable, flexible,
OVERVIEW
Successful sales teams:
collaborative sales tools which address the
ILIFFE NEWS & MEDIA
• Are re-organised as ofmulti-channel, multi-platform sales team
needs a multi-channel media companies”
• Are being re-trained to understand how to sell all platforms
“is an innovative and forward looking company”
AUGUST 2012
• Increase agency budgets through new media channels/platforms
• Understand the USPby industry specialistsand products digital
“is run of the media company across print,
• Are highly organised and performance managed shape the
and broadcast channels who help
• Are aggressive in cross-platform lead generation media
future of digital technology for the
• industry”
Effectively use systems like AdPoint to gain advantage over their
competitors
“is a modern approach for a modern media
company” 4 4