LONDON — Feb. 7, 2012 — Pilat Media Global plc [AIM: PGB] today announced that a prominent global media and entertainment company has gone live with its MediaPro airtime sales solution. The company has rolled out MediaPro most recently to its Spain division, joining its Benelux offices and London headquarters which coordinates its central and eastern Europe ad sales operations. MediaPro will eventually be used in nine regions across Europe for planning and managing inventory, pricing strategies, and sales bookings for all commercial airtime.

1. Pilat Media Contact: PR Agency Contact:
Michael Swack Lyndsey Albright
Head of Marketing Communications Wall Street Communications
Tel: +44 (0) 20 8782 0700 Tel: +1 720 524 3813
mswack@pilatmedia.com lyndsey@wallstcom.com
For Immediate Release
Global Media and Entertainment Company Adopts
Pilat Media’s MediaPro Airtime Sales System Across Europe
Pan-European Standardization Will Improve Control and Understanding
of Local and Regional Ad Sales Activities
LONDON — Feb. 7, 2012 — Pilat Media Global plc [AIM: PGB], a leading supplier of business
management software to the media industry, today announced that a prominent global media and
entertainment company has gone live with its MediaPro airtime sales solution. The company has
rolled out MediaPro most recently to its Spain division, joining its Benelux offices and London
headquarters which coordinates its central and eastern Europe ad sales operations. MediaPro will
eventually be used in nine regions across Europe for planning and managing inventory, pricing
strategies, and sales bookings for all commercial airtime.
The media and entertainment company’s move to MediaPro is a significant step in its efforts to
standardize all of its European operations on a single advertising sales platform, with the goal of
having centralized reporting and a unified view into sales activities across all of the territories -
while at the same time addressing the variations of the local sales markets.
The Spain division is now using MediaPro for channels in Spain and Portugal — managing and
automating all of the division’s processes for proposing campaigns to clients, offering pricing and
discounts tailored to the local markets, booking spots, managing contracts, and reconciling
accounts once the commercials have run. Based on its success in Spain and other European
offices, the media and entertainment company is planning the next MediaPro roll out to the Nordic
region.
“This adoption of MediaPro by this high profile media and entertainment company is just the latest
example of how the solution is rapidly becoming the standard for economical and efficient airtime
ad sales management. The company chose MediaPro based on our extensive installed base in
Europe and our deep knowledge of the various local markets — including how sales
More…

2. methodologies vary from country to country,” said Herman Maat, general manager MediaPro
Division, Pilat Media. “Another reason the company is standardising on MediaPro is our ability to
very quickly develop a highly tailored solution to meet the specific requirements of its different
subsidiaries.”
MediaPro is a powerful, intuitive advertising sales solution, developed in collaboration with leading
media sales organisations and used for more than 10 years by major broadcasting companies and
high profile sales houses. MediaPro is designed to help implement various sales strategies
responding to specific market and commercial requirements, enhancing the service provided to
media buyers while automating back office operations. Although compact and economical,
MediaPro provides a wide gamut of features including comprehensive customer management
capabilities, powerful tracking facilities to define and maintain the product advertising tree, and
linkage of all the variables associated with deals and campaigns to ensure that they are
implemented in compliance with agreed terms and constraints. Full reporting and ready integration
with systems for CRM, scheduling, ratings, and finance management help make MediaPro an
essential business tool for busy agencies and broadcasters.
With its open architecture allowing ready interfacing with third-party systems and its modular
configuration enabling easy adaption for television, radio, and cross-channel campaigns, MediaPro
also delivers low cost of ownership. Based on core Microsoft® technologies and utilizing an
industry-standard SQL server database, MediaPro provides extensive capabilities for Web
deployment, data analysis services, and interchange.
More information about Pilat Media’s MediaPro and its IBMS product family is available at
www.pilatmedia.com.
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About Pilat Media
Pilat Media Global plc [AIM: PGB] develops, markets, and supports business management software
solutions for content and service providers in the media industry. Designed with the direct involvement of
top-tier broadcasters, Pilat Media’s systems improve business performance, accelerate time to market and
enable diversification and growth of content programming, advertising sales, traffic, and media operations for
multiplatform linear and on-demand services. More than 50 blue-chip media companies around the world
use Pilat Media solutions, including CBS, Corus, Discovery, SABC, Chello DMC, the BBC World Service,
Media General, Sky Italia, ESPN Star Sports, and Foxtel. These and other deployments represent the
management of billions of dollars in advertising revenue and programming that reaches hundreds of millions
of viewers. More information is available at www.pilatmedia.com.
ENDS