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Google Analytics Annotations

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How to setup annotations in Google Analytics

Published in: Marketing, Technology, Business
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Google Analytics Annotations

  1. 1. Google Analytics Adding Annotations By: Errett Cord Email: ecord@ecord.us Twitter: @errettcord
  2. 2. Google Analytics - Annotations Google Analytics does require some details. Using annotations is a great way to keep tabs on why certain events occur. Was there a public announcement that caused a huge spike in traffic? Did a slump coincide with a less-than-successful email campaign? It’s important to remember that annotations can help.
  3. 3. Google Analytics - Annotations Annotations are notes that can be added to a Google Analytics reporting graphs to explain the rise or fall in traffic, make account managers aware of specific campaigns that launched on a specific day, and just about anything else you want to make note of directly within Google Analytics.
  4. 4. Google Analytics - Annotations Google Analytic Annotations appear as a speech bubble icon at the bottom of an analytics graph. In the image below, you will see the peaks in the graph have their own annotations.
  5. 5. Google Analytics - Annotations Reading annotations is easy, just click on the downward arrow tab icon beneath the graph. You’ll see a list of all annotations made within the specified time period. Annotations can be set to “Public” or “Private,” allowing you to control who sees what. To create a new annotation, simply click “Create new annotation” on the right above existing annotation authors’ email addresses.

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