16 web-analytics deploying-async


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Web analytics in small bites. A 2 minutes video on how to deploy the Google Analytics Async code.

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16 web-analytics deploying-async

  1. 1. Google Analytics Intro - Accounts Deploying Async: (Asynchronous Google Analytics Tracking Code)
  2. 2. <ul><li>To Deploy your Async merely place it on all of your pages. </li></ul><ul><li>This can be done in various ways depending on: </li></ul><ul><ul><li>Site size </li></ul></ul><ul><ul><li>Site creation method: </li></ul></ul><ul><ul><ul><li>Template </li></ul></ul></ul><ul><ul><ul><li>CMS </li></ul></ul></ul><ul><li>You can copy and paste the Async individually on each page or insert it in the master template for your site. </li></ul><ul><li>Either way it should be placed  at the bottom of the  <head>  section of all your site pages. </li></ul>Deploying Async
  3. 3. Seeing Data Once you have tagged your pages data should appear in your account within 5 hours. If you have a new GA account it can take up to  24-48 hours before data initially appears.  Deploying Async
  4. 4. <ul><li>You must place the Asynchronous snippet code on every page within your site for optimal tracking results. </li></ul><ul><li>Missing page tags is a common source that creates doubt over the validity of your data. </li></ul><ul><li>This results in: </li></ul><ul><ul><li>Incorrect visitor and pageview counting </li></ul></ul><ul><ul><li>Missing referrer information </li></ul></ul><ul><ul><li>Longer / Shorter metrics for: </li></ul></ul><ul><ul><ul><li>Time on site </li></ul></ul></ul><ul><ul><ul><li>Time on page </li></ul></ul></ul>Deploying Async Async code Async code Async code Async code
  5. 5. Deploying Async Ideal Async   Deployment Percentage . Having Async on at least 98% of your pages should be the minimum. Less than 98% requires more scrutiny on results. Less than 90% requires fixing the problem first.  Reports are basically invalid at this level. 98%   < 98%   < 90%  
  6. 6. Deploying Async <ul><li>When using a Content Management System (CMS) like WordPress or others: </li></ul><ul><ul><li>Ensure newly created pages have the Async code inserted on them. </li></ul></ul><ul><li>& </li></ul><ul><ul><li>Any pages not using the template from the system. </li></ul></ul><ul><li>CMS software like WordPress has several plugins to automatically insert your Async into your pages. </li></ul>
  7. 7. Deploying Async <ul><li>Checking your site for Async code. </li></ul><ul><li>There are free and paid software tools to troubleshoot the deployment of Async on your site. </li></ul><ul><ul><li>SiteScan </li></ul></ul><ul><ul><li>WASP  </li></ul></ul><ul><ul><li>ObservePoint </li></ul></ul><ul><li>among others. </li></ul><ul><li>Some detect per page and others run a site scan as indicated in their name, which reflect the pay services. </li></ul>
  8. 8. GOOGLE ANALYTICS INTRO - Accounts Today we covered: Deploying Async: (Asynchronous Google Analytics Tracking Code) Contact me for more information on any item in the series . [email_address]