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01 - Dimensions and metrics

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01 - Dimensions and metrics

  1. 1. Google Analytics Intro - Reports Dimensions and Metrics
  2. 2. Google Analytics Intro - Reports <ul><li>  </li></ul><ul><li>Dimensions is one of two types of data represented in Google Analytics Reports </li></ul><ul><li>Dimensions are text strings that describe an item. </li></ul><ul><li>These include: </li></ul><ul><li>  </li></ul><ul><ul><li>Page URL </li></ul></ul><ul><ul><li>Page Title </li></ul></ul><ul><ul><li>Connection Speed </li></ul></ul><ul><ul><li>Browser Type </li></ul></ul><ul><ul><li>Host Name </li></ul></ul><ul><ul><li>Product name </li></ul></ul><ul><ul><li>Transaction ID </li></ul></ul><ul><ul><li>and more.... </li></ul></ul>
  3. 3. Google Analytics Intro - Reports <ul><li>  </li></ul><ul><li>Metrics is the second type of data represented in Google Analytics Reports </li></ul><ul><li>Metrics are numbers. </li></ul><ul><li>These include: </li></ul><ul><li>  </li></ul><ul><ul><li>Time on page </li></ul></ul><ul><ul><li>Bounce rate </li></ul></ul><ul><ul><li>Purchase Total </li></ul></ul><ul><ul><li>Time on site </li></ul></ul><ul><ul><li>Page views per min </li></ul></ul><ul><ul><li>and others.... </li></ul></ul>
  4. 4. Google Analytics Intro - Reports Here we see them both outlined together. Blue = Metrics Red   = Dimensions
  5. 5. Google Analytics Intro - Reports Today we covered: Dimensions and Metrics Contact me for more information on any item in the series . [email_address]  

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