Presentación de la unidad 6 "aprovisionamiento, producción y comercialización" de la materia de Iniciación a la actividad emprendedora y empresarial de 4º ESO.
MKT 500 Week 5 Scenario The Stages of the Product Life CycleSli.docxannandleola
MKT 500 Week 5 Scenario: The Stages of the Product Life Cycle
Slide #
Scene #
Narration
Slide 1
Scene 1
[Ed, Samantha – Ed’s Office]
Ed and Samantha meet in the morning to discuss the next steps in the tablet PC launch.
MKT500_5_1_Ed-1: Hello, Samantha. How are you this morning?
MKT500_5_1_Samantha-1: I’m doing fantastic. I’m really excited about this project. I felt energized after our meeting with Carl last week when we presented our ideas for our branding strategy.
MKT500_5_1_Ed-2: I’m glad to hear that! I just left Carl’s office, and he had some valid questions. The most important question for us to consider next was, “Once we launch the new tablet and enjoy the honeymoon period, what is in store for Golds Reling in the years that follow?”
MKT500_5_1_Samantha-2: I see, so Carl wants us to focus on the life cycle of the product next?
MKT500_5_1_Ed-3: Correct. As you may recall from various Strayer marketing classes, the product life cycle is a popular metaphor in marketing to describe the evolution and duration of a product in the marketplace.
MKT500_5_1_Samantha-3: Yes. I recall that the stages within this life cycle are market introduction, market growth, maturity, and decline.
Sales and profits behave predictably during the different stages, and the marketing actions that are thought to be optimal during each stage are also clearly prescribed.
MKT500_5_1_Ed-4: You’re absolutely right. You’ll also recall, what occurs in each stage of the product life cycle.
Slide 2
Interaction
Click the stages of the product life cycle to learn more about each.
Market Introduction: During this stage a company brings a new product, including both goods and services, into the marketplace with heavy marketing spending. Promotion techniques used include advertising, samples, coupons, et cetera.
Strategically, prices might start low, a strategy known as penetration, but they often start high in order to recoup development costs, a strategy known as skimming. The company uses limited distribution and sales are also low.
Market Growth: This stage is characterized by accelerated sales, rise in profits, stronger customer awareness, greater distribution channel coverage, and entry of competitors. The company might be able to begin increasing prices. Advertising is intended to persuade customers as to the brand’s superiority compared to competitors.
Market Maturity: During this stage the advertising continues to persuade customers about the brand’s relative advantages and serves as a reminder to buy the product; products may proliferate to a fuller product line to satisfy more segments of customers. There is more competition; sales grow but profits decline; strong competitors gain market share and weaker firms begin to fall out of the marketplace; and the product offerings of different firms often begin to homogenize. Instead of reducing prices, the firms should try to find new benefits and either increase, or at least maintain current prices.
Market ...
Recently, Walmart announced it would begin selling organic food prod.docxdanas19
Recently, Walmart announced it would begin selling organic food products. In doing so, Walmart is probably trying to:
save the environment.
reduce its costs.
offset cost-based pricing pressure.
gain government subsidies.
attract a different market segment.
Abercrombie & Fitch, a hip clothing retailer, includes a "Share it!" button on its website. This button encourages an Abercrombie customer to post a link to a product page (perhaps showing a new style of jeans) on Facebook or Twitter. Abercrombie & Fitch hopes that the customer's friends (who are probably very much like current customers) will click the link, visit the page, and make purchases. This is an example of a ______ growth strategy.
diversification
market development
product proliferation
market penetration
product development
LeBron James, Alex Rodriguez, and other athletes are paid huge sums of money by companies for celebrity endorsements. If, endorsements by these athletes create a clear understanding among consumers of the companies' products, they can help with the firm's ________________ strategy.
product excellence
segmentation
customer excellence
targeting
positioning
For many years, because of the size of the U.S. economy, domestic companies ignored international markets, preferring instead to develop new product offerings for existing customers. These companies were pursuing a ________________ strategy.
market development
segment development
diversification
market penetration
product development
Portfolio analysis is a useful and powerful tool, but firms often need to take a more balanced approach because:
substitute approaches can offer different insights.
None of these.
measures are difficult to obtain and project.
All of these.
classifications can become self-fulfilling prophecies and strengths and weaknesses are distorted.
For U.S. businesses with strong export capabilities, expansion of U.S. trade agreements with other countries creates:
strengths.
threats.
weaknesses.
strategic plans.
opportunities.
Starbucks has developed a number of metrics beyond purely financial metrics. Knowing the importance of perceptions and knowing the importance of developing ways to demonstrate its activity, Starbucks tries to find clear ways to:
help consumers to feel better about their purchases.
demonstrate its sense of corporate social responsibility.
build brand equity.
All of these
address concerns of opponents at local, regional, national and global levels.
8.
In 2007, Apple Computer Company introduced its new iPhone, adding a cellular telephone, a camera, and Internet access to its iPod. The company was pursuing a(n) __________ strategy.
product development
market penetration
market development
customer excellence
operational excellence
The strategic marketing planning process:
forces marketing managers to think rationally.
is a five-step process that should .
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd. Today's Effort For A Better Tomorrow
Module 16 Brand Building for the Senior's Market.pptxcaniceconsulting
Innovative marketing is a set of innovative processes and activities that market and communicate new products and services to a targeted group of consumers.
Innovation in marketing is an activity that involves new ideas that have a positive impact on a new product and service.
Marketing is a process that involves marketers communicating product and service information to consumers.
Rodney Lawrence Chapter 16 Marketing Strategy involves a sel.docxdaniely50
Rodney Lawrence
Chapter 16: Marketing Strategy involves a self-analysis and a reflection of the strengths and weaknesses of the company as established by the dashboard indicators. This involves reflecting on possible changes to target segments, price, place, and promotion, with the ultimate goal of increasing profitability in the company (Iacobucci, 2018). One of those most important and relevant sections of this chapter was the methods of growing sales volume and increasing sales. During this pandemic many companies have taken substantial losses due to companies shutting down, and not being able to keep up with th supply and demand of various products. Supply chains have also been affected with many products taking longer to meet their distributors. Meat for instance, has seen a significant increase in price due to the demand and shortage. Other possible foods such as pork, chicken, and fish, have seen some prices lowered to attract new buyers and have effected consumer choices and strategies of marketing tactics. Limitations in marketing channels have made pricing products vital in cutting profit losses and increasing product sales.
Chapter 17: Marketing Plans recapped the 5Cs, STP, and 4 Ps. This ultimately leads to the goal of a marketing plan to achieve company goals. Marketing plans are continuously changing due to various factors, such as the economy, and is made from numerous details and decisions (Iacobucci, 2018). The most important section of this chapter was the managerial checklist and how all of this combined helps to create the overall marketing plan. Using the 5Cs, STP, and 4Ps to coordinate a tactical approach in writing and producing the overall marketing plan (Iacobucci, 2018). After researching and writing on my group project I could see all of this classes information becoming more practical and realizing how everything combines to create a marketing plan for a company or product. Once everything is ultimately combined and presented the marketing plan shows its importance in helping companies promote and sell their product while hopefully creating an increase in popularity and overall profit margins for the long term, which can be altered and fitted to react to changes or misses involved in the distribution and sales of the product and company.
1) Amazon
Cost leadership-Amazon produces more purchasing options, and the cost and delivery options of the company are unparalleled. While most companies have taken extreme losses during this pandemic, Amazon actually increased profits exceeding 3 billion dollars.
Differentiation-Amazon uses bundles, excellence in pricing, speed of delivery, and easy accessibility to set themselves apart from all forms of distribution methods.
Focused-Amazon also separates because they have branched into multiple streams of revenue and industries. Besides the service industry specifically, they have branched into musical and television markets that connect to the basis of product sales.
MKT 500 Week 5 Scenario The Stages of the Product Life CycleSli.docxannandleola
MKT 500 Week 5 Scenario: The Stages of the Product Life Cycle
Slide #
Scene #
Narration
Slide 1
Scene 1
[Ed, Samantha – Ed’s Office]
Ed and Samantha meet in the morning to discuss the next steps in the tablet PC launch.
MKT500_5_1_Ed-1: Hello, Samantha. How are you this morning?
MKT500_5_1_Samantha-1: I’m doing fantastic. I’m really excited about this project. I felt energized after our meeting with Carl last week when we presented our ideas for our branding strategy.
MKT500_5_1_Ed-2: I’m glad to hear that! I just left Carl’s office, and he had some valid questions. The most important question for us to consider next was, “Once we launch the new tablet and enjoy the honeymoon period, what is in store for Golds Reling in the years that follow?”
MKT500_5_1_Samantha-2: I see, so Carl wants us to focus on the life cycle of the product next?
MKT500_5_1_Ed-3: Correct. As you may recall from various Strayer marketing classes, the product life cycle is a popular metaphor in marketing to describe the evolution and duration of a product in the marketplace.
MKT500_5_1_Samantha-3: Yes. I recall that the stages within this life cycle are market introduction, market growth, maturity, and decline.
Sales and profits behave predictably during the different stages, and the marketing actions that are thought to be optimal during each stage are also clearly prescribed.
MKT500_5_1_Ed-4: You’re absolutely right. You’ll also recall, what occurs in each stage of the product life cycle.
Slide 2
Interaction
Click the stages of the product life cycle to learn more about each.
Market Introduction: During this stage a company brings a new product, including both goods and services, into the marketplace with heavy marketing spending. Promotion techniques used include advertising, samples, coupons, et cetera.
Strategically, prices might start low, a strategy known as penetration, but they often start high in order to recoup development costs, a strategy known as skimming. The company uses limited distribution and sales are also low.
Market Growth: This stage is characterized by accelerated sales, rise in profits, stronger customer awareness, greater distribution channel coverage, and entry of competitors. The company might be able to begin increasing prices. Advertising is intended to persuade customers as to the brand’s superiority compared to competitors.
Market Maturity: During this stage the advertising continues to persuade customers about the brand’s relative advantages and serves as a reminder to buy the product; products may proliferate to a fuller product line to satisfy more segments of customers. There is more competition; sales grow but profits decline; strong competitors gain market share and weaker firms begin to fall out of the marketplace; and the product offerings of different firms often begin to homogenize. Instead of reducing prices, the firms should try to find new benefits and either increase, or at least maintain current prices.
Market ...
Recently, Walmart announced it would begin selling organic food prod.docxdanas19
Recently, Walmart announced it would begin selling organic food products. In doing so, Walmart is probably trying to:
save the environment.
reduce its costs.
offset cost-based pricing pressure.
gain government subsidies.
attract a different market segment.
Abercrombie & Fitch, a hip clothing retailer, includes a "Share it!" button on its website. This button encourages an Abercrombie customer to post a link to a product page (perhaps showing a new style of jeans) on Facebook or Twitter. Abercrombie & Fitch hopes that the customer's friends (who are probably very much like current customers) will click the link, visit the page, and make purchases. This is an example of a ______ growth strategy.
diversification
market development
product proliferation
market penetration
product development
LeBron James, Alex Rodriguez, and other athletes are paid huge sums of money by companies for celebrity endorsements. If, endorsements by these athletes create a clear understanding among consumers of the companies' products, they can help with the firm's ________________ strategy.
product excellence
segmentation
customer excellence
targeting
positioning
For many years, because of the size of the U.S. economy, domestic companies ignored international markets, preferring instead to develop new product offerings for existing customers. These companies were pursuing a ________________ strategy.
market development
segment development
diversification
market penetration
product development
Portfolio analysis is a useful and powerful tool, but firms often need to take a more balanced approach because:
substitute approaches can offer different insights.
None of these.
measures are difficult to obtain and project.
All of these.
classifications can become self-fulfilling prophecies and strengths and weaknesses are distorted.
For U.S. businesses with strong export capabilities, expansion of U.S. trade agreements with other countries creates:
strengths.
threats.
weaknesses.
strategic plans.
opportunities.
Starbucks has developed a number of metrics beyond purely financial metrics. Knowing the importance of perceptions and knowing the importance of developing ways to demonstrate its activity, Starbucks tries to find clear ways to:
help consumers to feel better about their purchases.
demonstrate its sense of corporate social responsibility.
build brand equity.
All of these
address concerns of opponents at local, regional, national and global levels.
8.
In 2007, Apple Computer Company introduced its new iPhone, adding a cellular telephone, a camera, and Internet access to its iPod. The company was pursuing a(n) __________ strategy.
product development
market penetration
market development
customer excellence
operational excellence
The strategic marketing planning process:
forces marketing managers to think rationally.
is a five-step process that should .
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd. Today's Effort For A Better Tomorrow
Module 16 Brand Building for the Senior's Market.pptxcaniceconsulting
Innovative marketing is a set of innovative processes and activities that market and communicate new products and services to a targeted group of consumers.
Innovation in marketing is an activity that involves new ideas that have a positive impact on a new product and service.
Marketing is a process that involves marketers communicating product and service information to consumers.
Rodney Lawrence Chapter 16 Marketing Strategy involves a sel.docxdaniely50
Rodney Lawrence
Chapter 16: Marketing Strategy involves a self-analysis and a reflection of the strengths and weaknesses of the company as established by the dashboard indicators. This involves reflecting on possible changes to target segments, price, place, and promotion, with the ultimate goal of increasing profitability in the company (Iacobucci, 2018). One of those most important and relevant sections of this chapter was the methods of growing sales volume and increasing sales. During this pandemic many companies have taken substantial losses due to companies shutting down, and not being able to keep up with th supply and demand of various products. Supply chains have also been affected with many products taking longer to meet their distributors. Meat for instance, has seen a significant increase in price due to the demand and shortage. Other possible foods such as pork, chicken, and fish, have seen some prices lowered to attract new buyers and have effected consumer choices and strategies of marketing tactics. Limitations in marketing channels have made pricing products vital in cutting profit losses and increasing product sales.
Chapter 17: Marketing Plans recapped the 5Cs, STP, and 4 Ps. This ultimately leads to the goal of a marketing plan to achieve company goals. Marketing plans are continuously changing due to various factors, such as the economy, and is made from numerous details and decisions (Iacobucci, 2018). The most important section of this chapter was the managerial checklist and how all of this combined helps to create the overall marketing plan. Using the 5Cs, STP, and 4Ps to coordinate a tactical approach in writing and producing the overall marketing plan (Iacobucci, 2018). After researching and writing on my group project I could see all of this classes information becoming more practical and realizing how everything combines to create a marketing plan for a company or product. Once everything is ultimately combined and presented the marketing plan shows its importance in helping companies promote and sell their product while hopefully creating an increase in popularity and overall profit margins for the long term, which can be altered and fitted to react to changes or misses involved in the distribution and sales of the product and company.
1) Amazon
Cost leadership-Amazon produces more purchasing options, and the cost and delivery options of the company are unparalleled. While most companies have taken extreme losses during this pandemic, Amazon actually increased profits exceeding 3 billion dollars.
Differentiation-Amazon uses bundles, excellence in pricing, speed of delivery, and easy accessibility to set themselves apart from all forms of distribution methods.
Focused-Amazon also separates because they have branched into multiple streams of revenue and industries. Besides the service industry specifically, they have branched into musical and television markets that connect to the basis of product sales.
Completed the very first module 'CULTIVATE' taught by Dr. Deepak R Gupta. As a communication professional I have always been supporting the marketing team of the organization I have been working for but never had a chance to gather the actual insights of the subject. This module helped me dive deep and enhance my understanding which will definitely help me extend further uplifted communication solutions. This presentation highlights the primary yet one of the key quotient of marketing. All of us have either heard of it and knowingly unknowingly have experienced it. Would be a quick refresh!
MBA 6601, International Business 1 Course Learning Ou.docxaryan532920
MBA 6601, International Business 1
Course Learning Outcomes for Unit VI
Upon completion of this unit, students should be able to:
8. Examine the major marketing considerations applicable to international business.
Reading Assignment
In order to access the following resource(s), click the link(s) below:
Dev, C. S., & Schultz, D. E. (2015). From the four Ps to the four ‘why’s’. Marketing News, 49(9), 40–47.
Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=109289010&site=ehost-live&scope=site
Seeds, D., & Khade, A. S. (2008). Transforming a multi-national corporation from a centralized organization to
a decentralized organization. Journal of International Business Strategy, 8(3), 99–104. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=35637667&site=ehost-live&scope=site
Van Meir, C. (2016). Branding benefits: Apply the four Ps of marketing to make benefits more engaging.
Benefits Magazine, 53(3), 34–39. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=113183936&site=ehost-live&scope=site
Unit Lesson
There are two ways to look at global marketing strategies. One way is to look at a company’s marketing
orientation. Marketing orientation refers to the philosophy that guides a company’s marketing strategies. In
the United States, marketing orientation started with the production concept (1920s) and evolved to the
present day holistic marketing concept. Along the way, several distinct variations emerged that seem to work
well in the foreign markets. These orientations depend on the types of products produced and the types of
buyers purchasing the goods. The second way to study global marketing strategies is to analyze the
marketing mix of the product. The marketing mix is the 4 Ps: product, place, price, and promotion.
Marketing Orientations
There seem to be five types of marketing philosophies that have managed to stay significant. Typically, a
company’s marketing strategy will depend on whether the company is production oriented, sales oriented, or
customer oriented. A combined strategy of all three yields a strategic marketing concept. Last and still
emerging is the force of social marketing, sometimes referred to as nonmarket strategies.
Production orientation: The production concept focuses on products that are mass produced, have a low
price relative to disposable income, come with a standard design, have low risk of product failure, and a short
window from purchase to consumption. These types of products require advertising and sales promotion to
pull them through the distribution channel. Consequently, manufacturers achieve high production efficiency,
low costs, and mass distribution. This type of product could be a low value-add ...
Module 13 Effective Marketing Approaches to Senior Consumers.pptxcaniceconsulting
Segmentation: this is where you get to know your customers. It is the process by which you understand why they would purchase your new products.
Targeting: this is the act of increasing your market relevance. It is the process by which you assess which people you can best satisfy with your products and services and how you can make yourself irresistible to them.
Positioning: this is the act of locating yourself appropriately. It is how you arrange yourself for the market based upon your findings in the earlier stages. Consider the relative pros and cons of the market you intend to enter and question whether this market is aligned with your current goals – put simply, is this target market worth your efforts?
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
Running Header: BALANCED SCORECARD
BALANCED SCORE CARD 6
Strategic Objectives
Corey D. Harrison
February 25, 2014
M. Ovase
Strategic objectives
The operations of companies have changed a big deal from the way they used to do things in the past. Initially people went to work and went back home after a day’s work without ever worrying about meeting targets because companies did not have defined objectives. However things have changed in the past few years because now everyone has to meet targets and companies have visions to chase. The achievement of the visions is dependent on the objectives that are set. Strategic objectives are currently the start point for companies because they define the general direction which must be followed by all companies. The strategic objectives direct managers to ask themselves, where they are and where they intend to go. As a company Senior Shoes needs to develop its objectives based on the following six categories of activities; Finance, Marketing, Products, Operations, Human resources, and Community.
For Senior Shoes to attain its objectives, such objectives must be driven by the vision and mission statement which guide all the activities of the organization. The mission of the company is to be the sole producer and market of Snickers across the globe.
Department
Areas
Financial Perspective
· strategic objectives in areas such as
· Market share
· Revenues and costs
· Profitability
· Competitive position
Customer Value Perspective
· Customer retention or turnover
· Customer satisfaction
· Customer value
Internal Operations Perspective
· Measure of process performance
· Productivity or productivity improvement
· Operations metrics
Employee Perspective
· Employee satisfaction
· Employee turnover or retention
· Level of organizational capability
· Nature of organizational culture or climate
· Technological innovation
Strategic objectives for the financial perspective
The finance part of an organization is key to the success of an organization because it deals with money. For the Senior shoe company, the strategic objectives for the finance perspective will be; to increase the market share of the company, based on the SWOT analysis, the company has a number of opportunities in the sense that there are new markets coming in every time for example there are schools and sports shops coming up every day. Still on the objective of increasing market share, the company has strengths in the sense that it specializes in snickers therefore it can be able to differentiate within that line. The next objective is to boost the customer loyalty as compare to other companies; the company has strengths in these areas because it can easily identify its customers because it does business within the same line. The last strategic objective in the financial perspectiv.
Topic: Before launching a product in the market, what should a producer do? Suggest some solutions to make products best-selling and always stay ahead in today's competitive market. Give an example of the product which is famous and always best-selling.
Running Head INITIAL STRATEGY PAPER .docxjeanettehully
Running Head: INITIAL STRATEGY PAPER 1
INITIAL STRATEGY PAPER 2
Group A Initial Strategy Paper
Maria Daniels, David Gehl, Aisha Rasberry, Heather Otwell, & Lasheikca Willie
Saint Leo University
MBA 565 Marketing Management
Dr. Lorrie McGovern
November 4, 2013
Table of Contents
Business Definition------------------------------------------------------------------Page 3
Competitive Advantage-------------------------------------------------------------Page 4
Performance Objectives------------------------------------------------------------ Page 4-5
Key Success Factors-----------------------------------------------------------------Page 5-7
Strategic Assumptions---------------------------------------------------------------Page 7
Conclusion----------------------------------------------------------------------------Page 7-8
Business definition
Target market: Allstar Brand’s Allround product will be marketed toward the demographics of young adults with children and the mature, mainly because these two demographics tend to have a higher demand of our product. Children tend to catch colds from being around other children, who then spread it at home, and to other family members. As people mature in age, the immune system weakens and becomes more vulnerable to catching colds or developing allergies along the way. Allstar believes that by focusing on young families, having consistent delivery of quality products, and by continually focusing on the customer needs, we would help build the loyalty of a lifelong customer and capture future generations. Allround products will be known as the trusted product from the “cradle to the grave”, by offering quality products at a great price. Allstar can be conveniently located at a local grocer or wholesale store within the community.
Value and Satisfaction: Allstar Brand will use customer surveys, market data, and trial size offerings to the targeted market to help us understand their ever changing needs and to ensure satisfaction on our current products. For instance, market surveys have revealed that some consumers showed preference of capsule over liquid form for convenience, while some young families show preference of non-alcoholic formula for their children's medication. Reformulation would be a high risk, since Allround is already well known “as is” in the current market, but by doing so, that would show our commitment and willingness to customize our product to meet our customers need.
Competitive Advantage
Our major competitor is Ethik Incorporated with $395 million worth of sales, followed by Allstar Brands, B &B Health Care, Driscol Corporation and Curral. Ethik has a very strong management team, which works closely together in making decisions for the company. We gain the competitive advantage because our product is available at grocery stores and wholesale locations, which mak ...
Completed the very first module 'CULTIVATE' taught by Dr. Deepak R Gupta. As a communication professional I have always been supporting the marketing team of the organization I have been working for but never had a chance to gather the actual insights of the subject. This module helped me dive deep and enhance my understanding which will definitely help me extend further uplifted communication solutions. This presentation highlights the primary yet one of the key quotient of marketing. All of us have either heard of it and knowingly unknowingly have experienced it. Would be a quick refresh!
MBA 6601, International Business 1 Course Learning Ou.docxaryan532920
MBA 6601, International Business 1
Course Learning Outcomes for Unit VI
Upon completion of this unit, students should be able to:
8. Examine the major marketing considerations applicable to international business.
Reading Assignment
In order to access the following resource(s), click the link(s) below:
Dev, C. S., & Schultz, D. E. (2015). From the four Ps to the four ‘why’s’. Marketing News, 49(9), 40–47.
Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=109289010&site=ehost-live&scope=site
Seeds, D., & Khade, A. S. (2008). Transforming a multi-national corporation from a centralized organization to
a decentralized organization. Journal of International Business Strategy, 8(3), 99–104. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=35637667&site=ehost-live&scope=site
Van Meir, C. (2016). Branding benefits: Apply the four Ps of marketing to make benefits more engaging.
Benefits Magazine, 53(3), 34–39. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=113183936&site=ehost-live&scope=site
Unit Lesson
There are two ways to look at global marketing strategies. One way is to look at a company’s marketing
orientation. Marketing orientation refers to the philosophy that guides a company’s marketing strategies. In
the United States, marketing orientation started with the production concept (1920s) and evolved to the
present day holistic marketing concept. Along the way, several distinct variations emerged that seem to work
well in the foreign markets. These orientations depend on the types of products produced and the types of
buyers purchasing the goods. The second way to study global marketing strategies is to analyze the
marketing mix of the product. The marketing mix is the 4 Ps: product, place, price, and promotion.
Marketing Orientations
There seem to be five types of marketing philosophies that have managed to stay significant. Typically, a
company’s marketing strategy will depend on whether the company is production oriented, sales oriented, or
customer oriented. A combined strategy of all three yields a strategic marketing concept. Last and still
emerging is the force of social marketing, sometimes referred to as nonmarket strategies.
Production orientation: The production concept focuses on products that are mass produced, have a low
price relative to disposable income, come with a standard design, have low risk of product failure, and a short
window from purchase to consumption. These types of products require advertising and sales promotion to
pull them through the distribution channel. Consequently, manufacturers achieve high production efficiency,
low costs, and mass distribution. This type of product could be a low value-add ...
Module 13 Effective Marketing Approaches to Senior Consumers.pptxcaniceconsulting
Segmentation: this is where you get to know your customers. It is the process by which you understand why they would purchase your new products.
Targeting: this is the act of increasing your market relevance. It is the process by which you assess which people you can best satisfy with your products and services and how you can make yourself irresistible to them.
Positioning: this is the act of locating yourself appropriately. It is how you arrange yourself for the market based upon your findings in the earlier stages. Consider the relative pros and cons of the market you intend to enter and question whether this market is aligned with your current goals – put simply, is this target market worth your efforts?
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
Running Header: BALANCED SCORECARD
BALANCED SCORE CARD 6
Strategic Objectives
Corey D. Harrison
February 25, 2014
M. Ovase
Strategic objectives
The operations of companies have changed a big deal from the way they used to do things in the past. Initially people went to work and went back home after a day’s work without ever worrying about meeting targets because companies did not have defined objectives. However things have changed in the past few years because now everyone has to meet targets and companies have visions to chase. The achievement of the visions is dependent on the objectives that are set. Strategic objectives are currently the start point for companies because they define the general direction which must be followed by all companies. The strategic objectives direct managers to ask themselves, where they are and where they intend to go. As a company Senior Shoes needs to develop its objectives based on the following six categories of activities; Finance, Marketing, Products, Operations, Human resources, and Community.
For Senior Shoes to attain its objectives, such objectives must be driven by the vision and mission statement which guide all the activities of the organization. The mission of the company is to be the sole producer and market of Snickers across the globe.
Department
Areas
Financial Perspective
· strategic objectives in areas such as
· Market share
· Revenues and costs
· Profitability
· Competitive position
Customer Value Perspective
· Customer retention or turnover
· Customer satisfaction
· Customer value
Internal Operations Perspective
· Measure of process performance
· Productivity or productivity improvement
· Operations metrics
Employee Perspective
· Employee satisfaction
· Employee turnover or retention
· Level of organizational capability
· Nature of organizational culture or climate
· Technological innovation
Strategic objectives for the financial perspective
The finance part of an organization is key to the success of an organization because it deals with money. For the Senior shoe company, the strategic objectives for the finance perspective will be; to increase the market share of the company, based on the SWOT analysis, the company has a number of opportunities in the sense that there are new markets coming in every time for example there are schools and sports shops coming up every day. Still on the objective of increasing market share, the company has strengths in the sense that it specializes in snickers therefore it can be able to differentiate within that line. The next objective is to boost the customer loyalty as compare to other companies; the company has strengths in these areas because it can easily identify its customers because it does business within the same line. The last strategic objective in the financial perspectiv.
Topic: Before launching a product in the market, what should a producer do? Suggest some solutions to make products best-selling and always stay ahead in today's competitive market. Give an example of the product which is famous and always best-selling.
Running Head INITIAL STRATEGY PAPER .docxjeanettehully
Running Head: INITIAL STRATEGY PAPER 1
INITIAL STRATEGY PAPER 2
Group A Initial Strategy Paper
Maria Daniels, David Gehl, Aisha Rasberry, Heather Otwell, & Lasheikca Willie
Saint Leo University
MBA 565 Marketing Management
Dr. Lorrie McGovern
November 4, 2013
Table of Contents
Business Definition------------------------------------------------------------------Page 3
Competitive Advantage-------------------------------------------------------------Page 4
Performance Objectives------------------------------------------------------------ Page 4-5
Key Success Factors-----------------------------------------------------------------Page 5-7
Strategic Assumptions---------------------------------------------------------------Page 7
Conclusion----------------------------------------------------------------------------Page 7-8
Business definition
Target market: Allstar Brand’s Allround product will be marketed toward the demographics of young adults with children and the mature, mainly because these two demographics tend to have a higher demand of our product. Children tend to catch colds from being around other children, who then spread it at home, and to other family members. As people mature in age, the immune system weakens and becomes more vulnerable to catching colds or developing allergies along the way. Allstar believes that by focusing on young families, having consistent delivery of quality products, and by continually focusing on the customer needs, we would help build the loyalty of a lifelong customer and capture future generations. Allround products will be known as the trusted product from the “cradle to the grave”, by offering quality products at a great price. Allstar can be conveniently located at a local grocer or wholesale store within the community.
Value and Satisfaction: Allstar Brand will use customer surveys, market data, and trial size offerings to the targeted market to help us understand their ever changing needs and to ensure satisfaction on our current products. For instance, market surveys have revealed that some consumers showed preference of capsule over liquid form for convenience, while some young families show preference of non-alcoholic formula for their children's medication. Reformulation would be a high risk, since Allround is already well known “as is” in the current market, but by doing so, that would show our commitment and willingness to customize our product to meet our customers need.
Competitive Advantage
Our major competitor is Ethik Incorporated with $395 million worth of sales, followed by Allstar Brands, B &B Health Care, Driscol Corporation and Curral. Ethik has a very strong management team, which works closely together in making decisions for the company. We gain the competitive advantage because our product is available at grocery stores and wholesale locations, which mak ...
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
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2. Unidad 6 – Aprovisionamiento, producción y comercialización
IAEE 4º ESO
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ÍNDICE
1. Aprovisionamiento
2. Producción
3. Comercialización
3. Unidad 6 – Aprovisionamiento, producción y comercialización
IAEE 4º ESO
Esquema del área real de la empresa:
En él se puede ver la relación entre las tres actividades que le dan el nombre a la unidad
4. Unidad 6 – Aprovisionamiento, producción y comercialización
IAEE 4º ESO
1. APROVISIONAMIENTO
Consiste en comprar materiales o productos para la fabricación o venta y almacenar
productos hasta su comercialización.
5. Unidad 6 – Aprovisionamiento, producción y comercialización
“El almacén inteligente de
Mercadona”
IAEE 4º ESO
“Los kivas de Amazon”
6. Unidad 6 – Aprovisionamiento, producción y comercialización
IAEE 4º ESO
2. LA PRODUCCIÓN
La producción es la transformación
mediante tecnología de factores de
producción (inputs) en bienes y servicios
(outputs).
Las funciones principales del área de
producción en una empresa coinciden con
las respuestas a las siguientes preguntas:
¿Qué se va a producir?
¿Cómo se va a hacer?
¿Cuánto va a costar?
¿Qué cantidad debemos producir?
7. Unidad 6 – Aprovisionamiento, producción y comercialización
IAEE 4º ESO
Un producto que satisfaga una necesidad
Decidir cómo se va a fabricar, qué materiales
se van a utilizar, cuál va a ser el proceso de
producción, etc.
¿Qué se va a producir?
¿Cómo se va a hacer?
¿Cuánto va a costar? CT = CF + CV
8. Unidad 6 – Aprovisionamiento, producción y comercialización
IAEE 4º ESO
¿Qué cantidad debemos producir?
Como mínimo el punto muerto, el nº de unidades
que hay que producir y vender para que IT = CT
PM =
CF
P − CVu
9. Unidad 6 – Aprovisionamiento, producción y comercialización
Hay muchos programas de TV que explican cómo se fabrican las cosas.
IAEE 4º ESO
10. Unidad 6 – Aprovisionamiento, producción y comercialización
IAEE 4º ESO
3. COMERCIALIZACIÓN
Relación de intercambio de
la empresa con el mercado.
11. Unidad 6 – Aprovisionamiento, producción y comercialización
IAEE 4º ESO
1ª FASE: análisis y diagnóstico de la situación
El punto de partida es un análisis
detallado de la situación en la que se
encuentra la empresa, es decir, la
empresa debe responder la pregunta:
¿dónde estamos?
El diagnóstico de la situación se
concreta en la confección de la
matriz DAFO.
Objetivo:
Convertir las fortalezas en ventajas competitivas y evitar que las debilidades se
transformen en desventajas.
12. Unidad 6 – Aprovisionamiento, producción y comercialización
IAEE 4º ESO
2ª FASE: marheting estratégico
En esta segunda fase se define:
Y, a continuación, cómo se va a llegar = estrategias
Hacia dónde se quiere ir = objetivos = metas • Cualitativos
• Cuantitativos
Productos y
mercados
Segmentación
Posicionamiento
Fidelización
13. Unidad 6 – Aprovisionamiento, producción y comercialización
IAEE 4º ESO
Productos y mercados
Qué variedad de productos va a ofrecer la empresa (uno o varios) y en qué
mercados (nacional o internacional).
Ejemplo: Unilever es una multinacional británico-neerlandesa que posee más de 400 marcas de productos muy
distintos y vende en más de 190 países.
14. Unidad 6 – Aprovisionamiento, producción y comercialización
IAEE 4º ESO
Segmentación
Se trata de decidir si va a escoger uno o varios y si el producto lo va a adaptar
a las características propias de cada segmento o no.
Segmento: grupo de consumidores
con pautas de consumo homogéneas.
Ejemplo: por tamaño de compra, aunque hay otros muchos criterios que se
pueden utilizar (sexo, renta, estilo de vida,…)
15. Unidad 6 – Aprovisionamiento, producción y comercialización
IAEE 4º ESO
Posicionamiento Consiste con qué imagen queremos que nos perciban los
consumidores.
Las pilas Duracell nos dejan claro que
duuuuran mucho.
Y Másmóv!l que ofrece tarifas de teléfono e Internet más baratas
que su competencia.
16. Unidad 6 – Aprovisionamiento, producción y comercialización
IAEE 4º ESO
Fidelización Conseguir la lealtad de un cliente a una marca,
producto o servicio concretos.
No solo H&M, muchas tiendas de ropa como
Stradivarius, Pull&Bear, Promod, Woman´s
Secret,…) te dan puntos por compra que
luego se pueden canjear por desuentos.
También ofrecen otras ventajas como un
obsequio por tu cumpleaños, reservas de
prendas en rebajas unos días antes, etc.
17. Unidad 6 – Aprovisionamiento, producción y comercialización
IAEE 4º ESO
Otro buen ejemplo es Amazon con
“prime”. Por una cuota anual tienes
pagados los gastos de envío de muchos
pedidos. También su “compra recurrente”
que permite obtener descuentos en esos
productos.
18. Unidad 6 – Aprovisionamiento, producción y comercialización
IAEE 4º ESO
3ª FASE: el marketing operativo
Lo siguiente que tiene que hacer la empresa es concretar su concretar su plan de
acción, es decir, tiene que seleccionar las herramientas de marketing más eficaces,
para lograr los objetivos marcados.
Esta combinación de
herramientas es el marketing
mix, una gran cantidad de
variables que se suelen
agrupar en torno a cuatro
grandes áreas: las 4P del MK.
19. Unidad 6 – Aprovisionamiento, producción y comercialización
IAEE 4º ESO
Incluye variables como:
• Diseño
• Calidad
• Marca
• Envase
• Garantías
• Servicios postventa que se ofrecen
• Decisiones sobre cómo y cuándo modificar los productos
actuales o sobre cómo serán los nuevos productos
Las decisiones sobre precios son determinantes en la respuesta de
los consumidores y de ahí su importancia a la hora de fijarlos o
modificarlos.
Para tomar estas decisiones, las empresas estudian los costes del
producto, la sensibilidad de los consumidores a los cambios de
precios y la política que siguen sus competidores.
𝐒𝐢 ∆ 𝑷
→ 𝜵 𝑫𝒆𝒎𝒂𝒏𝒅𝒂
20. Unidad 6 – Aprovisionamiento, producción y comercialización
IAEE 4º ESO
Se refiere a las decisiones y actividades que las empresas llevan a
cabo con el fin de acercar sus productos a los centros de consumo,
de tal forma que estén en el lugar y en el momento que los
consumidores necesiten.
Esto implica decidir si la distribución se hace directamente o a través de
intermediarios, en grandes superficies o en tiendas especializadas, por comercio
electrónico o tradicional, etc
21. Unidad 6 – Aprovisionamiento, producción y comercialización
IAEE 4º ESO
Para ello se utilizan diversos medios como las campañas publicitarias, las relaciones
públicas o las actividades de los vendedores de la empresa, entre otras.
Consiste en dar a conocer el producto y motivar al consumidor
para que lo compre.
Es curioso ver cómo ha
evolucionado la publicidad;
entre estos dos anuncios hay
décadas de diferencia… (ver
los videos)
22. Unidad 6 – Aprovisionamiento, producción y comercialización
IAEE 4º ESO
Practiquemos “Las 4P del maquillaje Superbalanced de Clinique”