This document provides information about IT Academy STEP, an international educational institution specializing in IT education. It has 35,600 students and 20,000 graduates across 15 international branches. It also provides tips on running a Facebook page efficiently, such as keeping a consistent sharing schedule with a mix of entertaining, useful, and promotional content. Additionally, it outlines the 7 steps to create a Facebook advertising campaign, from setting up a bank account to defining your target audience and measuring results.

1. WHAT SHOULD YOU KNOW ABOUT
INTERNET MARKETING?
IT ACADEMY STEP CAMBODIA

2. STEP IT Academy
is one of the largest
international
educational institutions
specializing
in IT education.

3. 35 600 20 000 80 000
COUNTRIES BRANCHES STUDENTS GRADUATESTUTORS
15
INTERNATIONAL BRANCHES
OF IT ACADEMY STEP
BELARUS
ESTONIA
BRAZIL
MOLDOVA
ROMANIA
BULGARIA
UKRAINE
KAZAKHSTAN
CZECH REPUBLIC
GEORGIA
RUSSIA
LITHUANIA
www.cambodia.itstep.org

5. International IT Academy STEP
co-funds
50% of the fee in 2016

6. JUNIOR
STEP
ACADEMY
9-12 years old:
YEAR
EDUCATION
13-14 years old: YEAR
EDUCATION

7. COMPUTERS FOR
SUCCESSFUL
BUSINESS

8. INTERNET
MARKETING
D I P L O M A
ODY-651258
Mazurskiy Alexandr
has taken course
from 15.09.2015 till 27.07.2016 in:
«Internet Marketing»
Examination passed mark: excellent
Odesa 2015
Director of IT Academy STEP
IT АCADEMY STEP
➤ 4 months: 2 times/ week
➤ 50$/month
➤ certificate & small group

12. “In Cambodia 1000 people join
Facebook every day!
That is a new user every 2 minutes!
-socialmediacambodia.com

17. socialbakers.com

18. 5 TIPS TO RUN FACEBOOK PAGE
EFFICIENTLY

19. TIP 1: YOUR PROFILE = YOUR FACE

20. TIP 2: KEEP CONSISTENT IN SHARING INFORMATION
➤ You have to make posts
regularly
➤ Your posts should be
interesting to your audience and
not only you!
➤ Best is 30%-30%-30% ratio:
➤ 30% entertainment
➤ 30% useful content
➤ 30% information about your
products and services

21. TIP 3: DO NOT PUSH SALES!
➤ People do not use Facebook to buy, they use Facebook to
communicate!
➤ If you will only sales on Facebook, people will loose interest!
➤ Build relationship with your audience!

22. TIP 4: EXPERIMENT WITH CONTENT
➤ Before advertising your page and inviting
people to like & follow, ad content
➤ There are several types of content:
➤ texts
➤ links
➤ video
➤ pictures
➤ Check out your competitors websites to
analyse what content works for them
and what not.

23. TIP 5: BEST TIME FOR SOCIAL POSTS

24. 7 STEPS TO CREATE FACEBOOK
ADVERTISING

25. STEP 1: GET A BANK ACCOUNT AND A CARD

26. STEP 2: FACEBOOK & INSTAGRAM PAGE

27. STEP 3: DEFINE TARGET AUDIENCE

28. STEP 4: WHAT AD OPTION WOULD YOU LIKE TO USE?

29. STEP 5: CHOOSE VIDEO OR VISUAL

30. STEP 6: WRITE TEXT

31. STEP 7: MEASURE RESULTS

32. WHAT SHOULD YOU KNOW ABOUT
GOOGLE ANALYTICS?

34. SIMPLE TOOL TO CREATE
DIRECT MAILS

35. MAILCHIMP.COM - EASY TOOL FOR DIRECT MAILS

38. RODIONOVA_N@ITSTEP.ORG
WWW.CAMBODIA.ITSTEP.ORG