Social Media Matters | Who's Listening: Audience Awareness on Social Media
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The Alternative Board (TAB) provides an overview of the different reach and capabilities of primary social media channels and how to use caution and tools to post effective updates. Playback of webinar at http://cc.readytalk.com/play?id=26oh15.
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Social Media Matters | Who's Listening: Audience Awareness on Social Media
- 1. photo credit: Matthew Field via photopin WHO’S LISTENING? Audience Awareness on Social Media
- 3. But wait, there’s more!
- 4. Things have changed... … in how we get messages across. photo credit: Florian SEROUSSI via photopin
- 5. Things have changed... … in how we get messages across. and who sees them. across… photo credit: Florian SEROUSSI via photopin
- 6. It happens all the time, anytime. •Huffington Post: 13 examples. •Applebee’s debacle.
- 7. Who’s Listening • We all want to be heard. • We all want certain things to be heard by certain people/groups. • We don’t want to say the wrong thing to the wrong people.
- 8. Avoid the “Oh, no!” moment. Social media = “hot mic” once you hit the Send/Post button!
- 9. The reality is… •the Internet’s memory is eternal. •once it’s out there, even deleting won’t erase the Internet’s cache. •you will probably make a mistake.
- 10. You’re human. Keep at it. Take it from Ben and keep reaching out.
- 11. Tips for Success •Routinely review your audience. •Get familiar with each channel’s reach.
- 12. Who sees what? White paper of this and a few other tips from today’s presentation will be sent to all who attended. Post it above your computer or laptop for reference!
- 13. Another visual of who sees what.
- 14. Tips for Success •Routinely review your audience. •Get familiar with each channel’s reach. •Know when to take something public into private communication.
- 15. Two Words: PAUSE CONTROL
- 16. Two Words: take a PAUSE before you post Two Questions: • Will there be negative consequences? • How will people react?
- 17. Two Words: PAUSE CONTROL
- 18. Two Words: use the tools to CONTROL visibility
- 19. What can I control on • Tweets are visible by the entire Internet. • “Direct Message” (d) allows you to send a private tweet to a user you follow, who also follows you.
- 20. What can I control on • Personal updates are visible based on your privacy settings AND choice of recipients when composing an Update. • Page updates are 100% public, however you can target users.
- 21. What can I control on • Personal updates and Page updates are visible based on your privacy settings AND choice of recipients when composing an Update.
- 22. What can I control on • Personal updates are visible to LinkedIn users based on your choice of recipients when composing an Update. • Company updates are visible to Company followers or a targeted audience you select.
Editor's Notes
- Click on image for Rutgers video snippet: thanks to mobile tech and social media, anyone can say or do anything anywhere and get shared, critiqued, praised, and go viral.
- White paperTwitter is most expansiveGoogle+ above Facebook – only because of Google’s search engine and optimization of links – Facebook is far more prevalently used right now.LinkedIn most exclusive (if not using lock-down settings on others)
- Click on the link to go to our blog for a larger visual.