04 servitazation
•
3 likes•669 views
This document discusses the concept of servitization, which encompasses combining products and services, service productization, and combining existing and new services. A representative example of combining products with services is providing ubiquitous IT environments in automobiles. It also discusses how companies can transition from being product manufacturers to service providers by connecting their manufacturing bases to new service businesses, creating previously non-existent markets. Lastly, it mentions exploring examples of servitization from students' own environments in teams for 10 minutes.
Recommended
More Related Content
Viewers also liked
Similar to 04 servitazation
Similar to 04 servitazation (20)
More from JY LEE
More from JY LEE (20)
Recently uploaded
Recently uploaded (20)
04 servitazation
- 2. CLASS04 SERVITIZATION 0922 TODAY’S AGENDA SERVITIZATION IN BUSINESS & HUMAN VALUE
- 3. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE 서비타이제이션은 제품과 서비스의 결합 (product servitization), 서비스의 상품화 (service productization), 그리고 기존 서비스와 신규 서비스의 결합 현상을 포괄하는 개념이다. 제품에 서비스를 결합하는 대표 사례는 자동차에 유비쿼터스 환경을 구현해 주는 정보기술이 있으며, 서비스의 상품화는 농촌 체험마을 관광 상품을 들 수 있다. 전문가가 말하는 SW의 미래…IoT농장·휴대 혈당기 `서비타이제이션` 시대
- 4. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE
- 5. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE
- 6. CLASS04 SERVITIZATION SERVITIZATION 사용자. 인간. 고객. 휴먼1
- 7. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE Self realization more important than material ownership. Life is more important than job. Self consciousness is more important than society projections. Slow down lifestyle. WELL-BEING
- 8. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE Customisation production High Technology availability Mass production vs Start Ups Death of Fordism In 7 years 22 million manufacturing jobs disappeared Mass Production Crisis
- 9. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE Environmental aspects
- 10. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE We make PRODUCT We deliver SERVICES Adding Value Total Shift Servitazation
- 11. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE We make PRODUCT We deliver SERVICES Adding Value Total Shift Productization
- 12. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE SERVITIZATION = Servitazation Productization PRODUCT + SERVICE = PSS
- 13. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE ACCESS SERVICE PSS CX Customer ExperienceOWNERSHIP PRODUCT
- 14. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE ACCESS SERVICE PSS CX Customer ExperienceOWNERSHIP PRODUCT
- 15. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE ACCESS SERVICE PSS CX Customer ExperienceOWNERSHIP PRODUCT Product Centered USE Centered RESULT Centered
- 16. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE ACCESS SERVICE PSS CX Customer ExperienceOWNERSHIP PRODUCT Product Centered USE Centered RESULT Centered + Service Ownership Company Product is part of service
- 17. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE ACCESS SERVICE PSS CX Customer ExperienceOWNERSHIP PRODUCT Product Centered USE Centered RESULT Centered + Service Ownership Company Product is part of service Servitization productization
- 18. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE PRODUCT Service |Product + Service Case Studies FIAT
- 19. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE PRODUCT Service |Product + Service Case Studies FIAT
- 20. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE PRODUCT Service |PSS Case Studies FIAT
- 21. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE PRODUCT Service Nespresso |Product + Service Case Studies
- 22. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE PRODUCT Service |PSS Case Studies 웅진코웨이
- 23. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE PRODUCT Service |PSS Case Studies 한국타이어
- 24. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE PRODUCT Service Freitag |Product + Service Case Studies
- 25. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE PRODUCT Service Freitag |Product + Service Case Studies
- 26. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE PRODUCT Service |Product + Service Case Studies
- 27. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE |Product + Service + System Case Studies “CATALOGUE를 보게 하기 위한 서비스를 위한 제품”
- 28. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE |Product + Service + System Case Studies PRODUCTSYSTEM SERVICE “CATALOGUE를 볼수 있는 제품+서비스 제공” 새로운 장갑(New Product)을 제안하는 대신 Sewing Kit(Product)를 제공하여, 모든 장갑을 LCD TOUCHABLE한 장갑으로 변신시키는 방법(Service)를 판매
- 29. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE |Product + Service + System Case Studies “도시 현대인에게 필요한 건 차일까요? 아니면 편리한 이동일까요?
- 30. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE |Product + Service + System Case Studies PRODUCT Service & System
- 31. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE |Product + Service + System Case Studies
- 32. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE 제조산업 기반을 토대로 서비스 비즈니스를 연결함으로써 기존에 없던 새로운 시장을 창출함 음식보관 도구 냉장고 생활 건강관리 서비스 플랫폼 본원적 가치의 변화 |Product + Service + System Case Studies
- 34. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE 2015 Factors and trends that affect industrial operations worldwide
- 35. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE | MOVING FROM PRODUCT MANUFACTURER TO SERVICE PROVIDER Moving from product to service. Source: adapted from Fischer et al., 2014
- 36. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE | Selling product 2 Product-Service System
- 37. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE | PSS Introduction
- 38. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE | PSS Introduction
- 39. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE | Product 2 Service Innovation Level
- 40. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE | Product 2 Service Concept
- 41. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE | Product 2 Service Concept
- 42. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE
- 43. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE | Product Servitization: 8 Business Models
- 44. CLASS04 SERVITIZATION New Business Service Design | 2015 Fall Semester @ JYLEE EXERCISE 1. TEAM으로 묶여 (오늘만) 주변의 SERVITIZATION 예를 가지고 오세요. EXPLORE FOR 10min