The document outlines an informative and educational campaign in Croatia to raise citizen awareness of energy efficiency. It included distributing 1.4 million brochures, organizing lectures and workshops, cooperating with media/social media, and establishing a free telephone info line. The campaign reached over 60,000 annual visitors through 128 info-points in cities/counties and increased citizen use of energy efficient products like lightbulbs, appliances, and windows from 2007 to 2013.

1. INFORMATIVE-
EDUCATIONAL
BROCHURES
EEPOOL
Thepartner-companies,
mostlyproducers
and/ordistributors
ofEEproducts
andservices
EEINFO-POINTS
Systematicfree-of-charge
informationdissemination
tothecitizensatthe
locallevel
LECTURES
AND
WORKSHOPSFOR
THECITIZENS
YOUTH
EDUCATION
COOPERATION
WITHTHEMEDIA
Thematicshows
aboutenergy
efficiency
FACEBOOK
PROFILE
ofGašparEnergetić
EEWEBSITE
ee.undp.hr
FREE-OF-CHARGE
TELEPHONE
INFO-LINE
0800200170
1.400.000brochures
disseminatedtothecitizens
INFORMATIVE-
EDUCATIONAL
CAMPAIGN
60.000
visitsannually
nearly5.000
facebookfriends
65differentmediachannels
320showsontheradioandtelevision
200articlesinthenewpapersandmagazines
50.000DVDs
„ThinkofTomorrow”
disseminatedthrough
children’smagazines,
andforprimaryschool
pupilsEESchoolHour
wasorganized
inmorethan60schools
Cooperation
with40EE
companies
morethan6500
callsonthe
info-line
MINISTARSTVO GOSPODARSTVA
MINISTARSTVO GRADITELJSTVA
I PROSTORNOGA UREĐENJA
3yearsof
permanent
communication
atthenationallevel
Inordertoraisethecitizens’awarenesstowards
energyefficiencyandmotivatethemtouseproductsandsystems
whichcanimproveenergyefficiencyintheirhouseholds,includingtheirofficesand
publicbuildings,variousintegratedinformativeandeducationalactivitiesweresystematically
implementedwithintheproject,startingfromJanuary2007.
INFORMATIVEANDEDUCATIONAL
ACTIVITIES
128EEinfo-pointsin
52citiesand12counties
Pazin
Gospić
Zadar
Šibenik
Dubrovnik
Slavonski Brod
Požega Vukovar
Virovitica
Koprivnica
Varaždin
Čakovec
Krapina
Karlovac
Zagreb
Sisak
Rijeka
Bjelovar
Split
Osijek
Info office
Info center
Info gallery
Info panel
Info corner
Usageincreaseofenergyefficientproducts
2007. 2010. 2013.
Numberofthecitizenswhoareusing
energysavinglightbulbs
Numberofthecitizenswhoare
usinghomeappliancesofA+
classofenergyefficiency
Numberofthecitizenswho
areusingwindowswithlow-eglasses
48,0%
67,4% 69,2%
22,0%
30,8%
50,1%
14,8%
23,4%
41,0%
Organized10EE
info-daysin8cities