Présenté le 31 janvier 2014 lors de la Conférence TechnoArk 2014 à Sierre (CH) - "Internet, vecteur de l'économie du partage"-> www.technoark.ch/conference

1. Innovation
Partners
Open Innovation - the wisdom of crowds
Sierre, 31.01.2014

2. How & why Crowdsourcing works
Platform & Consulting
Employees & Activity
Innovation Partners
Payment
Intermediate
Platform & Consulting
Money, Bonus & Recognition
Knowledge, Work & Ideas
Crowd
Organisation
Customers, Fans, Employees, Suppliers,
Innovators, Scientists, Experts, etc...
Questions for: Design, Material, Products,
Use, Communication, Services, usw...

3. What is atizo.com?
Innovation Partners
Media
Community
Innovators: 20‘293
Ideas: 125‘697
Projects: 387
Organization
Science & Research 1st Founded: 2007
Two Companies: 2014
11 employees
Locations: Bern & Zurich
Customers

4. The Atizo-Community
Innovation Partners
<20 years
20-30 years
30-40 years
40-50 years
+50 years
Male
Female
3%
30%
32%
22%
13%
65%
35%
Employees: 37%
USA
UK
Germany
China
Students: 19%
4%
4%
25%
1%
Executives: 15%
Entrepreneurs: 14%
Freelancers: 11%
Seeking employment: 2%
Retired: 2%
France
Austria
1%
4%
Switzerland
60%
India
1%

5. And this is how it works...
Innovation Partners
The customer and his problems and questions are always at the core of
Atizo projects
Brainstorming
The knowledge
community
The Atizo
community
Stakeholders
Evaluation
Survey
Experts

6. Scope of Application
Innovation Partners
Products &
Services
Strategy
Processes
Marketing

7. The Process
Innovation Partners
The focus is always on the customer and his questions / problems
ATIZO 360° advices: Customized solution for each customer!
Step 1
Issue/Question
elaboration
Step 2
Find
Ideas
Step 3
Select
Ideas
Step 4
Evaluate
Ideas
Step 5
Implementation
plan

8. Success stories
Innovation Partners
Migros‘ „customer-developed“
products are a huge success.
Further Case Studies available at: www.atizo.com/success-page

9. Success stories
Innovation Partners
Migros‘ „customer-developed“
products are a huge success.
Atizo works with Rivella since 2011 and helped to build-up an owen Fan-Community. Rivella uses
the Atizo-tools to administer and successfully work with their Consumer-Community. In addition,
Rivella regularly conducts projects with the Atizo-Community.

10. Success stories
Aim:
Detecting packaging ideas
for the new business field
„Pharma Customers“
Community:
Atizo Community
Modul:
Two as also Consulting
through Atizo
„The Atizo Community has inspired us
a lot during the research for new
business fields within the Pharmapackaging. We‘d like to work with
Atizo als in future projects.“
Innovation Partners

11. How it wont work!
Innovation Partners
How not to do it!?
http://wemaflo.net/2011/04/mitmachnetz-ad-absurdum-pril-demnachst-mit-hahnchengeschmack

12. Who are our Customers?
Innovation Partners

13. Opportunities & Risks
Opportunities
Innovation Partners
Risks
Customer Insights
Low participation of the crowd
Error & Risk Reduction
Mistakes may lead to potential Image damages
Increase of efficiency
Wrong estimation of costs
Significant cost savings
Increased vulnerability
Increased conformity to needs
Perceived loss of security
Higher responsiveness
Unclear legal situation
Improving Image
Negative impact on surprise effect
Estimation of stakeholders
Threat of core competencies
Surprising Approaches
Requires an open corporate culture

14. 7 steps to more innovative capacities
Innovation Partners
1.The "Silent closet" is definitely passé.
2.There are many smart people who want to support you.
3.Innovation does not begin with an idea, it begins with a question.
4.Operating blindness is not conducive to innovation.
5.The best idea is often created out of several good ideas.
6.The sooner the customer is involved, the lower the flop-risk.
7.Ideas only become valuable with their implementation.

15. From Atizo to ATIZO 360°
Innovation Partners
Innovation is the key to success!
We are convinced that the knowledge necessary for innovation is
present in an organization and its environment!
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Community
Software
Support
Workshops
www.atizo.com
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Inno-Practice
Inno-Projects
Inno-Process
Inno-People
Inno-Culture
 Community
 Platform
 Support
www.atizo360.com

16. Your Contact at Atizo
Innovation
Partners
Adrian Gerber
CEO, Partner
+41 31 961 90 90
+41 79 321 22 62
adrian.gerber@atizo360.com
xing.com/profile/Adrian_Gerber4
twitter.com/atizo