1. Customers are shaping brands through their online interactions and conversations every day. As customers change faster than companies, leaders must identify issues and problems mentioned by customers before they become widespread public issues.
2. Leaders will monitor patterns in customer conversations globally to identify issues early and be prepared with responses when problems become public. This builds customer trust that the company is actively listening.
3. Companies must meet customers where they are having conversations online, such as social media sites, rather than expecting customers to visit company sites. Building trust requires participating in the conversations that matter most to customers.
4. Less than 1% of customer time is spent making purchases; most time is spent browsing, learning and socializing. Companies must
WCG introduction to social media, presented by Bob Pearson and Paul Dyer on July 24, 2009. Presentation describes the ten areas of online influence, their implications for businesses, and how social media represents a transformation for how companies leverage the online world to connect with their customers.
Word of Mouth Cheat Sheet (Agent Wildfire)Sean Moffitt
167 facts and stats you need to know about word of mouth, community-building, social media and marketing in a conversation marketplace, culture and society
Presentation on the concentration of social influence on the social web by Agent Wildfire's Sean Moffitt - updates for April 2011 www.agentwildfire.com
WCG introduction to social media, presented by Bob Pearson and Paul Dyer on July 24, 2009. Presentation describes the ten areas of online influence, their implications for businesses, and how social media represents a transformation for how companies leverage the online world to connect with their customers.
Word of Mouth Cheat Sheet (Agent Wildfire)Sean Moffitt
167 facts and stats you need to know about word of mouth, community-building, social media and marketing in a conversation marketplace, culture and society
Presentation on the concentration of social influence on the social web by Agent Wildfire's Sean Moffitt - updates for April 2011 www.agentwildfire.com
Baby Boomers account for the majority of wealth and disposable income in the US; yet most marketers overlook them in favor of the "typical" target of 18-49 Adults.
In less than 20 years the Internet has evolved from an academic exercise of interconnected computers, to communication systems that redefine corporate communication. From a few thousand static web pages, to always-on on-demand multimedia news and entertainment channels. From providing simple discussion forums and chat rooms to a hugely popular web of experiences for real-time social interaction. So what comes next? Social media will infiltrate and enhance all of our personal and commercial, private and public endeavors faster than you think.
Discussion around how to improve the way you engage with your customers to increase wallet share and reduce churn. The twist is to take advantage of the window of opportunity that 2 seconds when the customer is on your website, on a call, chatting with a teller.
Marketing in a Downturn: Think Digital presentation by Ian Fenwick to the Thai Canadian Chamber of Commerce (TCCC).
Follow me on Twitter, http://www.Twitter.com/DrIanFenwick. Or check out http://www.DigiMarketingNow.com
Moments of Mobile - Will evolution translate into revolution?Borderless Access
Mobile devices are everywhere offering the potential to harvest data on consumer decision making as it happens, allowing marketers & researchers to get closer to the purchase decision makers and consumers of products & services.
#DidYouKnow mobile surveys are completed at different times of the day as compared to online surveys. Does this mean they are more suitable for certain types of study?
Read more about it.
Excerpts from:Effective Brand Communications:How to tell the story of your...AAA National
Effective Brand Communications
How to tell the story of your company to increase funding and awareness
Branding is a term that everyone knows but not everyone quite understands. Entrepreneur.com has an excellent definition of branding: the practice of creating a name, symbol or design that identifies and differentiates a product from other products. This concept extends to how organizations communicate about their brand. It is critical that all members of your company use the same messaging when talking about the work that you do. In this interactive session, you’ll learn:
-- Why it’s important to have a brand presence
-- How to begin the message development process in order to tell your story
-- Key components of traditional and social media outreach plans
-- The do’s and don’ts of building your strategic communications plan
To learn more, contact AndMore Communications, LLC at ann@andmorecommunications.com
Social media and health care november 14, 2013ArCompany
Health Care: Impacts of Social Media and the demands of the Industry
The world of healthcare is about to experience an upheaval. Here is what is happening:
an aging population
multiple chronic conditions including hypertension, arthritis, heart disease, cancer, and diabetes
a growing strain on existing healthcare infrastructure
These days the value of information provided by peers and communities supersedes information available by companies and organizations.
In the coming years, the demands on this industry will require its stakeholders to, not only, understand where these resources reside, and what they’re providing, but also how to become part of the community to provide value and solutions. How is this going to affect government programs? How will this impact Health Care brands and pharmaceuticals? Who’s doing it right today? or How are companies like GE Health Care and their Get Fit Program making social media work for them?
This session will provide an overview of online activity and discussion within the Health Care industry, what it means for organizations, services and brands and what they need to do to adapt to the increasing demands if its population. The session will also provide case examples of organizations doing it right and how your organization can take steps to building community and credibility in this new landscape.
You should attend this session if you work in the Health care Sector: Government, NPO, Pharmaceuticals: Sales, Marketing, Operations, and Policy.
Case Study: Defending and Strengthening the Iconic Brand Online
Presented by: Chris Preuss, Vice President, Global Communications, General Motors Company
GM, one of the world’s largest companies, employing more than 235,000 people in 140 countries, is poised to thrive after one of the most difficult economic times in the organization’s history. Chris will share lessons learned from how GM embraced customers, automotive enthusiasts, suppliers and the media through social media and online channels during the turbulence of 2009. By engaging through multiple online channels transparently, GM was able to protect its reputation by having an honest dialogue with constituents while positioning itself for growth. Connecting through social media and online channels is now part of the fabric of GM’s overall communications strategy.
www.bdionline.com
PR disasters: is social the problem or the solution?Bob Pickard
As this presentation outlines, the answer is 'both.' Social CEOs - using digital communications platforms effectively real-time and in tune with community emotion - can intercept and attenuate most corporate issues and incidents to prevent them from becoming full-blown PR disasters.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
Baby Boomers account for the majority of wealth and disposable income in the US; yet most marketers overlook them in favor of the "typical" target of 18-49 Adults.
In less than 20 years the Internet has evolved from an academic exercise of interconnected computers, to communication systems that redefine corporate communication. From a few thousand static web pages, to always-on on-demand multimedia news and entertainment channels. From providing simple discussion forums and chat rooms to a hugely popular web of experiences for real-time social interaction. So what comes next? Social media will infiltrate and enhance all of our personal and commercial, private and public endeavors faster than you think.
Discussion around how to improve the way you engage with your customers to increase wallet share and reduce churn. The twist is to take advantage of the window of opportunity that 2 seconds when the customer is on your website, on a call, chatting with a teller.
Marketing in a Downturn: Think Digital presentation by Ian Fenwick to the Thai Canadian Chamber of Commerce (TCCC).
Follow me on Twitter, http://www.Twitter.com/DrIanFenwick. Or check out http://www.DigiMarketingNow.com
Moments of Mobile - Will evolution translate into revolution?Borderless Access
Mobile devices are everywhere offering the potential to harvest data on consumer decision making as it happens, allowing marketers & researchers to get closer to the purchase decision makers and consumers of products & services.
#DidYouKnow mobile surveys are completed at different times of the day as compared to online surveys. Does this mean they are more suitable for certain types of study?
Read more about it.
Excerpts from:Effective Brand Communications:How to tell the story of your...AAA National
Effective Brand Communications
How to tell the story of your company to increase funding and awareness
Branding is a term that everyone knows but not everyone quite understands. Entrepreneur.com has an excellent definition of branding: the practice of creating a name, symbol or design that identifies and differentiates a product from other products. This concept extends to how organizations communicate about their brand. It is critical that all members of your company use the same messaging when talking about the work that you do. In this interactive session, you’ll learn:
-- Why it’s important to have a brand presence
-- How to begin the message development process in order to tell your story
-- Key components of traditional and social media outreach plans
-- The do’s and don’ts of building your strategic communications plan
To learn more, contact AndMore Communications, LLC at ann@andmorecommunications.com
Social media and health care november 14, 2013ArCompany
Health Care: Impacts of Social Media and the demands of the Industry
The world of healthcare is about to experience an upheaval. Here is what is happening:
an aging population
multiple chronic conditions including hypertension, arthritis, heart disease, cancer, and diabetes
a growing strain on existing healthcare infrastructure
These days the value of information provided by peers and communities supersedes information available by companies and organizations.
In the coming years, the demands on this industry will require its stakeholders to, not only, understand where these resources reside, and what they’re providing, but also how to become part of the community to provide value and solutions. How is this going to affect government programs? How will this impact Health Care brands and pharmaceuticals? Who’s doing it right today? or How are companies like GE Health Care and their Get Fit Program making social media work for them?
This session will provide an overview of online activity and discussion within the Health Care industry, what it means for organizations, services and brands and what they need to do to adapt to the increasing demands if its population. The session will also provide case examples of organizations doing it right and how your organization can take steps to building community and credibility in this new landscape.
You should attend this session if you work in the Health care Sector: Government, NPO, Pharmaceuticals: Sales, Marketing, Operations, and Policy.
Case Study: Defending and Strengthening the Iconic Brand Online
Presented by: Chris Preuss, Vice President, Global Communications, General Motors Company
GM, one of the world’s largest companies, employing more than 235,000 people in 140 countries, is poised to thrive after one of the most difficult economic times in the organization’s history. Chris will share lessons learned from how GM embraced customers, automotive enthusiasts, suppliers and the media through social media and online channels during the turbulence of 2009. By engaging through multiple online channels transparently, GM was able to protect its reputation by having an honest dialogue with constituents while positioning itself for growth. Connecting through social media and online channels is now part of the fabric of GM’s overall communications strategy.
www.bdionline.com
PR disasters: is social the problem or the solution?Bob Pickard
As this presentation outlines, the answer is 'both.' Social CEOs - using digital communications platforms effectively real-time and in tune with community emotion - can intercept and attenuate most corporate issues and incidents to prevent them from becoming full-blown PR disasters.
All request please fwd to wah17@yahoo.com.My linkedin is wah17@yahoo.com.A copy of the full research is here:
http://www.scribd.com/share/upload/4814477/2dx6gqho7w9gwvvrwbhq
Put social in your sales process and get to the next levelXeeMe
This is not your typical “you need to do social media” nor the old “10 steps to increase sales” event. We are talking straight:
1) Why sales people are doomed to fail with the old processes
2) The impact of the social customer to the traditional sales organization
3) When sales teams ignore all the rules and thrive
4) What YOU can do to to create a “high speed high reach sales team”.
Join Andy Rudin, Expert in sales strategies for information technology products and services, Managing Principal at Outside Technologies, Inc and Axel Schultze, Founder and CEO of Xeequa, President of the Social Media Academy for an engaging discussion around techniques that help you deal with twice as many people in half the time and increase sales by 20%
Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies
R&A Marketing 2010 Roundtable Powerpoint. Presentations on PPC, SEO, Social Networking, Web Design, Email Marketing, Online Surveys and Marketing Integration.
Going Deep with Social: Methods to Listen andRipple6, Inc.
Go beyond the initial step of listening on the web to see how simple, yet comprehensive solutions can help you to gain insights from some of the most relevant conversations among your customers. You'll learn about nimble, cost-effective methods that can be quickly deployed and integrated with your overall research plans.
• How do you generate rich qualitative insight on the discussions that are most relevant to you?
• How can you paint more vivid, lifelike pictures of your audience by understanding how they are connected and the context of conversations
This presentation was part of a social media measurement and awareness training day held by Lynchpin Analytics and Pangaea Digital in Edinburgh, April 2010
It Takes a Community to Raise a Brand, Not a CampaignSean Moffitt
In today's marketplace, it truly does take a community not a campaign to raise a brand. Inside, you will find the definition of, reasons for, types of, 18 steps to build and 51 examples of brand communities as pulled together by Sean Moffitt from Agent Wildfire. I hope you enjoy and benefit from our successes, mistakes and learning.
It Takes a Community to Raise a Brand - by Sean MoffittSean Moffitt
In today's marketplace, it really does take a community, not a cleverly made campaign to raise a brand. Whether its a wiki, fan club, online network or fully fledged brand community, the brands geared for the new business and customer environment are embracing their stakeholders in neat and inventive ways. Inside you\'ll find out the who, how, why and whats of building brand communities, the steps involved and 51 examples of interesting brand community platforms.
Similar to Tuck Symposium -- Social Media & Trust (20)
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
1. What Leaders of Great Brands Understand about Building Trust Online Bob Pearson President, The Blog Council Chief Technology & Media Officer, WeissComm Group June 2, 2009
2. #1) Customers are co-shaping your reputation everyday Are you accidently outsourcing the building of your brand?
4. Customers are Changing Faster than Companies Breadth – 500k new online customers each day Location -- >40% of online in Asia 1st Impressions -- YouTube Is 2nd largest search engine Habits -- Brazil one of leading consumers of online info Are you a student or an observer?
6. #2) Leaders will identify issues before they happen Customers assume we are listening to their issues in real time
7. Patterns are Clues Waiting to Be Found Patterns emerge before public awareness A common problem emerges in a forum in Beijing, a blog in the UK and a mention on twitter in the U.S. Your multi-function hot issues team springs in to action to analyze what is happening and prepare When the issue becomes public, you are ready with answers Customers trust us to be smarter on identifying issues You decide that if a hot issue is defined, it must be solved Your company continuously integrates online learning’s into key parts of your company(institutional memory)
8. #3) You Realize that Your Customer Does Not Care Where You Want Them To Go Customers are part of their own liquid network Become a friend who can be trusted
9. A Tectonic Shift is Occurring in Where Conversations Occur Language – customers speak online in their first language (10 reach 95%) Location – Facebook, Twitter, Forums Time of Day – Ex/low volume during day, high volume in evenings Where do your customers like to hang-out, learn and share?
12. #4) You Know that <1% of a Customer’s Time is Spent Purchasing a Product 99% of time is spent browsing and socializing You build trust by being there when you are needed, not when you need the customer
13. THE REAL WORLD OF OUR CUSTOMERS ONLINEOpinions are formed during the 99% of time outside of the purchase path The Purchase Experience<1% of a person’s time is spent actually purchasing our products Broadband users spend 1 hour, 40 minutes (48% of their spare time) online, and more than half of this is spent accessing entertainment and communication
14. E-Commerce Will Become E-Community Reality -- <1% of time is spent buying online. 99% is spent browsing & socializing Peer Influence – 3 of 4 customers look to their peers for advice on a purchase Integration – why would we ask a customer to go to multiple sites? The value is…….? Convergence is led by convenience
15. #5) You Focus on How People Consume Content & Understand How it is Changing Customers decide where they will learn It is not via advertising……
16. The Media World isn’t Changing…..it Changed Media Outlets – 74 of top 100 outlets for Techmeme are blogs/online sites Bloggers – 3 of 4 look to each other for their next story Customers – 3 of 4 look to each other for purchase advice Conversations – are the driver of SOV, influence and recommendations Don’t define it as offline or online. It’s all one media world. Just know which conversations are defining your brand
19. 6) Your Customer is Discussing Your Brand Everyday Do you know where they are occurring? Are you a participant or observer or are you absent?
20. How does your customer discuss your brand? Do you know with precision? Dynamic Drill Down River of News Topic Trends Conversation Cloud Language Media Type Post Tag Region Sentiment Source Tag User Assignment WHAT DOES THIS TELL ME? Top 50 most mentioned words in conversations surrounding “Pharmaceutical” over the past 30 days.
21. Do you know where the real traffic is? Allstate insurance – 3.99MM Allstate insurance company – 943k Geico.com – 1.83MM Geico insurance – 1.77MM State Farm insurance company – 4.9MM Or Insurance quote – 31.99MM Insurance group – 22.3MM Home insurance – 75.8MM Auto insurance – 64.8MM
22. What is being said about your brand in each key language?
23. 7) There Isn’t a Destination for a Customer Visiting your site is not their goal, no matter how pretty it looks We are expected to just sort of “be there” when needed
24. Syndication of Content MattersMore than Site Traffic Micro-Communities – the social media world grows & fragments, simultaneously Customer-Driven Preference – “I want what I want where I want it”. Stop “spamming me”. Participation is a Choice – if companies don’t listen, customers vote via lack of traffic and participation. What is your content syndication plan?
25. 10-20% of Your Customers Will Call You Each Year Due to a Problem 80-90% will not call you despite a problem Few will call you just to catch up
26. Q&As matter Word of mouth matters Partnering with customers matters
27. 8) Customers Want to Do Three Things to Help Each Other You build trust by being part of this process
28. Ideas, Knowledge, Solutions Share ideas – let’s improve the next product or service together Share product knowledge – here is what I know…hope it helps you. Help peers with problems – I had the same problem, here is what I did.
30. Think Big -- Empower your customers to share their knowledge and benefit the world Solved button added to Original Post; clicking it will take user to AS AS Post Turns Green and logo added
31. #9) We don’t have to measure trust internally, we live it Our employees feel free to help each other and, as a result, our company Leverage the world’s greatest operating system – the web
32. Employees don’t change when they arrive for work They prefer blogs They like to share ideas and comments They want real-life video, not canned productions They want to help each other, not be polite to senior management and hold in their thoughts
33. 10) We Judge a Person on How They Interact With Us Guess what….customers do the same thing when they shop with us online
34. Shopping is Changing Permanently Ratings & Reviews – your peers define the brand and experience for you Co-Browsing – your peers help you shop Contextual Content – info you want appears when you discuss it Individuals in companies can have the respect of peers. How many “company peers” do you have?
35. 11) We Listen to our Customers, so We Create New Communities Think outside the box, then get rid of the box
38. Free Recycling add $0 Support Reforestation: “Plant A Tree for Me” [add $2] Recycling Kit and “Plant A Tree for Me” [add $2] Partnering with Customers
39. 12) We Know Preparing for Yesterday is Ineffective Old models and habits hold back innovation Watch for “antibodies”
40. Ask yourself if you know the answers to these questions Since mobile will be the leading source to go online in the next few years, our mobile plan will do……….. Since ten lanugages reach 95% of the online world, we are having conversations with customers in x today and y in the U.S. alone We know Facebook is growing fast, but we’re also participatng in x, y and z properties, since they have high potential In China (or France or Czech or Brazil), we are active in the local sites, such as Toudou, since they are the online leaders in their country for video (or photos or search or other) We know the world’s greatest operating system is the web, so our employees can now access all competitive information in real time by xyz tool on abc platform
41. Yesterday’s Thinking Leads Us to Place High Value on Depreciating Assets The Top Rankings Matter – mainstream media is decreasing in total SOV online The Brand is King – personalities drive brands more than brands alone online The World is Important, But We Really Focus Mainly on the U.S. – 53 countries have English as a language and see similar content High Brand Awareness is Good, We’ll Build Brand Value in the Future Locally – your brand is being shaped by your customers now Customers Count on Us – nope, they count on each other, not you
42. Observations on the Old School They are old school, but don’t realize it They think tweaking the media mix will work They wear ties, sound smart and have an answer for everything and often represent yesterday’s thinking They are planning to succeed in a world that won’t exist in a few years They like to “content dump” to get rid of their messages in hopes someone will find it
43. 13) We Understand Ethical Behavior is a Key Part of Maintaining Trust We don’t support Flogs or Splogs We would never create a fake ad, so why a fake blog post?
44. #14) We know that Leaders will enter and become relevant in conversations that occur everyday in every language all around the world in communities of importance to our customers Companies that cling to the past may not realize it, but they will lose relevance.