03.

1. Lucy Pratt 12u 12/10/17
03. Job roles at a typical record label
My informationsource-http://entertainment.howstuffworks.com/record-label1.htm
Jobrolesof a typical recordlabel are:
 CEO/ Ownerof the company
 CEO standsfor the ‘Chief
Executive Officer’
 Theyare incharge of the whole
company
 President
 In additiontothe CEO eachlabel
has a President whichisincharge
of thatspecificlabel.
 Vice President
 Vice presidentsare incharge of
the individual departmentsunder
the ordersof the Presidentand
CEO.
 BusinessAffairs/Accounting
 The BusinessAffairsdepartment
dealswiththe bookkeeping,
payroll andgeneral financingof
the companyor artist.
 Legal department
 The legal departmentinarecord
label isthe departmentwhichisresponsible forall the legal contractsbetweenthe
companyand the artist,as well asthe contracts made betweenthe recordlabel and
othercompanies.
 If legal issuesarise- like lawsuitsbetweenanartistandthe company- this
departmentsortsitout.
 A&R
 The A&R (the artistand repertoire) departmentisconsideredasthe most
glamorousdepartmentastheyare incharge of searchingfornew talent.
 Theyworkcloselywiththe artist- theydoeverythingfromassistingthemin
selectingsongstodecidingthe albumshouldbe recorded.
 Theyare the essential linkbetweenthe artistandthe restof the departments.
(conduit)
 Promotions
 Thisis the teamin the recordlabel that’smainpurpose isto make sure that an artist
isbeingplayedonthe radio.Thisis because theymustgetthe artist’snew musicon
the radio toinsure the future successof the record companyand the artist.
 Theyinsure thatall the departmentsare communicatingaboutthe bestwayto sell
the artist to the public
 Theyalsomighttry to get videosplayedonMTV or VH1 channels.Thiscanbe the
responsibilityof thisdepartmentorboththisdepartmentandthe New Media/
Online department.

2. Lucy Pratt 12u 12/10/17
03. Job roles at a typical record label
 Label Liaison
 Thisdepartmentisusuallyasmall groupof people orevenasingle person
 Theyserve as a liaisonbetweenthe recordcompany’sdistributioncompanyandthe
record company.
 The label liaisonalsohelpsinthe decisionof whentoreleaseanalbumandmake
sure it doesn’tconflictwithanyotherlabelsownedbythe recordcompany.
 Artistdevelopment
 Thisdepartmentisresponsible forplanningthe careerpathforthe artist by
promotingandpublicizingthe artistoverthe course of theircareer.
 ‘Music BizAcademy’claimsthatmanylabelsdon’thave thisdepartmentanymore
as they have beenrenamed“productdevelopment”.Thisisbecause theybelieve
that the emphasisshouldbe onpromotingthe artistveryheavilyinthe beginningof
theircareer,insteadof the long- termplanningof the artisticdevelopment
department.
 Marketing
 Thisis the departmentthatcreatesthe overall marketingplansforeverysingle
albumthat the recordcompany releases.
 Theycoordinate the plansforthe sales,promotionsandpublicitydepartments.
 Sales
 The salesdepartmentoverseesthe retail aspectsof the whole recordbusiness.
 Theyworkalongside recordstoresandothermusicstoresto getnew albumsto
retailers.
 Theyusuallycoordinate theseeffortswiththe promotional andpublicity
departments.
 Art Department
 The Art departmentworksonthe artwork thathelpswithproducinganalbum.
 For example,the CDcoverart,advertisements,displaysatmusicstoresetc.
 Publicity
 Thisdepartmentissimilartothe promotionsdepartment
 Theyare responsible forgettingthe wordout tothe publicaboutnew or established
artistsby arrangingfor articlestobe writteninnewspapersandmagazines
 Theyalsodeal withradioand television coverageforthe artists.
 Many artists,now,have theirownpersonal publicistwhohelpthemwiththeir
publicity
 Online/NewMedia
 The newmedia/online departmentisincharge of dealingwiththe neweraspectsof
the musicbusiness,whichincludesproducingandpromotingmusicvideosof the
artist
 Thisdepartmentisofteninvolvedinhelpingthe artistcreate a presentsonthe
internetanddealswithnew technologyinwhichthe artistcansteammusicand
musicvideosonthe internet.