Bandsintown is a music platform that connects concert-goers with live music events based on their music tastes and location. It has over 17 million registered users worldwide. Bandsintown analyzes a user's music preferences from connected music services to send personalized concert alerts for relevant upcoming shows. Using Bandsintown increases how many concerts users attend each year on average. The document discusses Bandsintown's dedicated email program for artists and promoters to target specific fans about concerts, presales, content, and more. It provides open and click-through rates for different types of emails.

1. Bandsintown Group Proprietary & ConfidentialWe Live for Live Music. 1

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Reach The Most Engaged Music Fans, the Concert-
Goers
Proactive Music Fans
Passive Music Consumers

3. Bandsintown Group Proprietary & ConfidentialWe Live for Live Music. 3
September 2011
740K
17M Registered
Worldwide
June 2015
Bandsintown is the #1 Community of Concert-
Goers in the world

4. Bandsintown Group Proprietary & ConfidentialWe Live for Live Music. 4
We match our registered users’
music DNA with relevant concerts
around their location
Fans connect their music services
or track artists on Bandsintown to
personalize their experience
We send them personalized
concert alerts tailored to the
fan’s music taste and location1 2 3
How Bandsintown Works

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Increasing Concert Attendance
45% attended a show of an artist they first heard about on Bandsintown
80% go to MORE shows a year after installing Bandsintown
On average, fans go to 6 MORE shows per year after installing Bandsintown
57% will travel OVER 50 miles to see their favorite band/DJ play
53% are early purchasers – they buy concert tickets the minute they go on sale
1/3 spend OVER $50/month on concerts
Surveyed Users Say…

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Built and sent on demand by Bandsintown’s
editorial team to promote your show, targeted by
location and music taste.
Dedicated emails are ideal for:
 Festival & Tour Line Ups
 Pre-Sales & On Sale Announcements
 Sweepstakes, Special offers
 VIP Experiences, Giveaways & Rewards
 Branded Content & Experiences
 New Artist Launch, New Albums
Dedicated Email Program

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Presale / Onsale emails… KPI = Ticket
Sales
 Performs the best
 Acts as a call to action to core fans to
buy tickets
 Typically sent to high portion of ‘core’
fans
Creates event awareness amongst
affinity fans
 Avg. 22-25% open rates, 4-6% CTR
Presale / Onsale

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Maintenance / Backend
Maintenance emails… KPIs = Awareness /
Engagement
 Often used as an awareness play / High affinity
percentage
 May include description of artist / link to a
download / video, etc.
 Avg. 13-16% open rate; 3-4% CTR
 Backend emails… KPIs = Awareness / Ticket
Sales
 Used to fill remaining seats
 Promote the imminence of a show
 Avg. 15-20% open rates; 3-5% CTR

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Content Promotion (Album Release / Video, etc.)
Content Emails… KPIs = album/song sales; video
views
 Boost awareness for newly released content /
convert direct sales
 These campaigns typically target core fans
 Avg. 24-26% open rate; 4-6% CTR

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Promoter Portal Demo

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jostrow@bandsintown.com
212.767.5216
@Bandsintown
Jon Ostrow