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The evolution of the mobile business


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Dan Wong of Nokia describes the changes impacting on the mobile communications ecosystem that will change it forever

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The evolution of the mobile business

  1. 1. Evolution of the Mobile Phone IIC Conference 2008 Hong Kong, November 3 Dan Wong
  2. 2. The Mobile Phone Industry has Changed Forever
  3. 3. Nokia targets with Ovi Internet Services <ul><li>Create incremental sales and profits </li></ul><ul><li>Drive device ASP and market share </li></ul><ul><ul><li>Enhanced experience </li></ul></ul><ul><ul><li>Ease of use </li></ul></ul><ul><ul><li>Higher retention </li></ul></ul><ul><li>Renewal of Nokia to being an Internet company </li></ul>
  4. 4. Nokia’s commitment to the S&S business © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Change organization structure Acquire service and software companies Launch Ovi as Nokia service platform Company Confidential © 2008 Nokia Markets Group Executive Board Corporate Development Office Corporate Functions Services & Software Devices
  5. 5. Services Ecosystem Nokia Services 3 rd Party Services Operator Services
  6. 6. Nokia as a Preferred Partner in S&S <ul><li>Nokia alone cannot bring all these services to the market. We need close partners in order to succeed. </li></ul><ul><li>Ovi is not a closed system. It is: </li></ul><ul><ul><li>Open to consumer choice. </li></ul></ul><ul><ul><li>Open to device choice. </li></ul></ul><ul><li>Our aim is to bring new types of services to the market – by allowing partners to innovate on top of our devices and platforms. </li></ul><ul><li>Nokia has unique assets and resources: </li></ul><ul><ul><li>Device base </li></ul></ul><ul><ul><li>Embedded, enabling technologies (GPS, Maps, phone book, camera, 3G, etc) </li></ul></ul><ul><ul><li>Consumer understanding and retail touch points </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>Brand </li></ul></ul>
  7. 7. Thank You!