This short ebook discusses how having a comprehensive data hygiene strategy will help your organization and five tips for building a data hygiene strategy.

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Building a data
hygiene toolkit
Discover the building blocks for
developing a data quality strategy

4.  Build a culture of data quality excellence
 Enhance your customer experience and satisfaction
 Reduce costs associated with poor data quality
 Eliminate employee rework
 Trust that you’re making business decisions based on accurate data

7.  Determine those individuals that enter
and use data
 Assign roles and responsibilities in
coordination to short- and long-term
priorities
 Define success and metrics to measure
key performance indicators

8.  Don’t neglect the data already in your
database. It’s important to check the data
you already have for standardization and
accuracy.

9.  Validate addresses, emails, and phone
numbers before they enter your
database.

10.  Append third-party information like
demographic or firmographic data for
real-time marketing and business
intelligence.

11.  Keep in mind: It’s better to keep up with good data than
catch up with bad data!

13. Let’s get started!