The document outlines a spring 2012 social media study tour, including connecting with participants and institutions on platforms like LinkedIn, Twitter, and Facebook; generating content by engaging in conversations, posting multimedia, and having participants blog their daily thoughts; and sharing content through a daily paper and Storify. It also details taking testimonials and photos from participants on the last day of the tour to document the experience.

1. Spring 2012 Social Media Study Tour
#springstudytour
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2. Hands-on Learning
& Content Exercise
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3. Outline
Connecting
Generating Content
Sharing
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4. Connecting
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5. Connecting
Meet many people this week. Not as
valuable if just one-time interactions.
Find out where they or their institutions are
on social media and connect, follow, like,
etc.
Some will follow you back, creating lasting
relationships—who knows where it can lead.
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6. Connecting: LinkedIn
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7. Connecting: Twitter
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8. Connecting: Twitter
Follow the list, which includes study tour
participants, swissnexers, and people we will
meet (will add more as we go):
@SwissEdSocial/studytour2012
Tour Hashtag:
#springstudytour
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9. Connecting: Facebook
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10. Connecting: Blogs, YouTube, Google+, etc.
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11. Generating Content
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12. Generating Content
Once you’ve connected, engage.
Don’t just follow, but add to conversation: re-tweet
(RT), ask questions, include useful links, express
opinions & ideas, say thank you.
Be creative. Post photos, video, blog posts,
comments, etc.
swissnex will do this daily during the week.
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13. Generating Content: Multimedia
http://www.flickr.com/groups/swissedsocial/
http://www.youtube.com/swissnexsanfrancisco
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14. Generating Content: Blogging Your Thoughts
Mon-Fri study tour content analyzed and
reflected on; lessons learned posted by
guest bloggers—you.
Each evening, teams of 2-3 will work
together to compile thoughts (500 words or
less is fine, just a few paragraphs). swissnex
covers Sun and wrap-up posts.
Submit at night or early morning to Megan to
post. megan.williams@swissnexsanfrancisco.org
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15. Content Exercise: Teams
Mon: David Spring, Annika Glauner, Lara
Canonica
Tues: Marcel Blattner, Cindy Eggs, Ladina
Caprez
Wed: Simone Brandenberg, Manuel Nappo,
Magdalena Egli
Thurs: Carole Varone, Daniel Ducommun
Fri: Herwig Dämon, Gilda Schertenleib,
Philippe Fabian
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16. Generating Content: Blog http://socialmediaswitzerland.org/blog/
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17. Sharing
Paper.li
“Social Media
Study Tour Daily”
http://paper.li/SwissEdSocial/1316546533
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18. Sharing
Storify
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19. Your Voice: Don’t be camera shy
We want to hear from you. Will ask you to
express goals and opinions on camera & will
capture activities of trip through photos and
video.
Testimonials key to tracking progress,
identifying opportunities to help further, and
reporting to sponsors Gebert Ruf and SER.
Feature story for swissnex magazine on
program. Photos invaluable to tell story in
compelling way.
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20. Testimonials & Photo Schedule: Friday, March 23, 2012
4:30pm: Marcel Blattner, Simone
Brandenberg, Lara Canonica
4:50pm: Ladina Caprez, Herwig Dämon,
Daniel Ducommun
5:10pm: Cindy Eggs, Philippe Fabian,
Annika Glauner
5:30pm: Manuel Nappo, Gilda Schertenleib,
David Spring
5:50pm: Carole Varone, Magdalena Egli
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21. Have fun!
“Experience is the best way
of learning.”
- swissnex San Francisco
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