Marketing Management

1. College of Management
Department of Management
University of the Philippines – Visayas
Management BM 220
TO : MARIA THERESA ALBAÑA
UNIVERSITY OF THE PHILIPPINES – VISAYAS
RE : THINK, PAIR, SHARE 2
Dear Sir/Madam:
Herewith please find the Case Study Report in compliance with the course
requirements of the course submitted by the following students:
1. Dr. Irish Yap Bulquiren
2. Marcelo Augusto A. Cosgayon
Tasks:
1. Choose one product category of a specific manufacturer.
Tablet PCs made by Samsung.
A Tablet PC is a wireless, portable, personal computer with a touch screen interface
that may or may not have a cellular phone connection. It is larger than a smartphone but
smaller than a notebook computer but may have the capabilities of both. This distinction,
though, has been further muddled with the introduction of the phablet, a cross between a
phone and a tablet, with sizes smaller than a regular tablet but bigger than a smartphone.
2. Identify and describe its various product variants.
Samsung offers a wide variety of tablets with the usual difference being their size
along with other features, aimed at students and professionals alike. Their major variants are
as follows:
SIZE MODEL FEATURES
7 inches
Galaxy Tab 4 7.0
Processor Quad Core, 1.2Ghz
Screen Size 7 inches
Display WXGA TFT
RAM 8GB
Network GSM, WCDMA
Connectivity Wifi, Bluetooth
Galaxy Tab 3 7.0
Processor Dual Core, 1.2Ghz
Screen Size 7 inches
Display TFT
RAM 16GB
Network 2G and 3G
Connectivity Wifi, Bluetooth
Galaxy Tab 3 Lite
Processor Dual Core, 1.2Ghz
Screen Size 7 inches
Display TFT
RAM 8 GB
Network None
Connectivity Wifi, Bluetooth
Galaxy Tab Plus 7.0
Processor Dual Core, 1.2Ghz
Screen Size 7 inches
Display WSVGA
RAM 16 GB
Network GSM, EDGE, 3G

2. College of Management
Department of Management
University of the Philippines – Visayas
Management BM 220
Connectivity Wifi, Bluetooth
Galaxy Tab 2
Processor Dual Core, 1.2Ghz
Screen Size 7 inches
Display WSVGA
RAM 16 GB
Network GSM, EDGE, 3G
Connectivity Wifi, Bluetooth
8 inches
Galaxy Tab S 8.4
Processor Octa Core, Quad 1.9Ghz and Quad 1.3Ghz
Screen Size 8.4 inches
Display WQXGA Super AMOLED
RAM 16GB
Network GSM, WCDMA, LTE
Connectivity Wifi, Bluetooth
Galaxy Tab Pro 8.4
Processor Quad Core, 2.3 Ghz
Screen Size 8.4 inches
Display WQXGA TFT
RAM 32GB
Network None
Connectivity Wifi, Bluetooth
Galaxy Tab 3 8.0
Processor Dual Core, 1.5 Ghz
Screen Size 8 inches
Display ScLCD
RAM 16GB
Network EDGE, GPRS, HSPA
Connectivity Wifi, Bluetooth
Galaxy Note 8.0
Processor Quad Core, 1.6Ghz
Screen Size 8 inches
Display Super AMOLED
RAM 16GB
Network GPRS, EDGE, HSPA
Connectivity Wifi, Bluetooth, Infrared
10 inches
Galaxy Note 10.1
Processor
Screen Size
Display
RAM
Network
Connectivity
Galaxy Tab S
Processor Octa Core, dual 1.9Ghz and dual 1.3Ghz
Screen Size 10.5 inches
Display WQXGA Super AMOLED
RAM 16GB
Network None
Connectivity Wifi, Bluetooth
Galaxy Tab 4
Processor Quad Core, 1.2Ghz
Screen Size 10.1 inches
Display WXGA TFT
RAM 16GB
Network None
Connectivity Wifi, Bluetooth
Galaxy Note 10.1 2014 Edition
Processor Octa Core, Quad 1.9Ghz and Quad 1.3Ghz
Screen Size 10.1 inches
Display Super AMOLED
RAM 16GB
Network None
Connectivity Wife, Bluetooth, Infrared
12 inches Galaxy Note Pro
Processor Octa Core, 1.9Ghz Quad and 1.3 Ghz Quad
Screen Size 12.2 inches
Display WQXGA Super AMOLED
RAM 16M
Network None
Connectivity Wifi, Bluetooth
3. Describe the target market for each product variant.
As the saying goes, there is a tablet for everyone.

3. College of Management
Department of Management
University of the Philippines – Visayas
Management BM 220
SIZE TARGET MARKET REASON
7 inches Students and casual users  Reasonably priced but without hardcore features
 Easy to use and carry
 Usually has cellular capability
8 inches Young Professionals and
serious users who want
portable devices
 Faster processor and more robust architecture
 More expensive than 7 inch tablets, but with more
features
 May have cellular capability
10 inches Serious Workers, writers,
movie viewers
 Not readily portable, cannot fit in a pocket
 More expensive but with all the bells and whistles
needed for serious users
 Usually does not have cellular capability
12 inches Executives  Laptop replacement
 Requires keyboard, single handed use inconvenient