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Achieving Success Through Effective Business Communication
Achieving Success Today <ul><li>Sending </li></ul><ul><li>Receiving </li></ul><ul><li>Understanding </li></ul><ul><li>Acti...
Effective Communication <ul><li>Quicker problem solving </li></ul><ul><li>Stronger decision making </li></ul><ul><li>Incre...
Effective Communication <ul><li>Stronger business relationships </li></ul><ul><li>Clearer promotional materials </li></ul>...
What Employers Expect <ul><li>Organizing and presenting ideas </li></ul><ul><li>Listening effectively </li></ul><ul><li>Co...
Characteristics  of Effective Messages <ul><li>Practicality </li></ul><ul><li>Factual basis </li></ul><ul><li>Clarity and ...
Internal Communication <ul><li>Official structure </li></ul><ul><ul><li>Chain of command </li></ul></ul><ul><ul><li>Formal...
External Communication <ul><li>Formal contacts </li></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>Public relations...
The Communication Process <ul><li>Sender has an idea </li></ul><ul><li>Sender encodes the idea </li></ul><ul><li>Sender tr...
Why Is Business Communication Unique? <ul><li>Globalization and diversity </li></ul><ul><li>Information value </li></ul><u...
Globalization  and Workforce Diversity <ul><li>Products and markets </li></ul><ul><li>Business partnerships </li></ul><ul>...
Increasing Value of Business Information <ul><li>Knowledge workers </li></ul><ul><ul><li>Competitive insights </li></ul></...
Pervasive Technology <ul><li>Voice systems </li></ul><ul><li>Virtual agents </li></ul><ul><li>Mobile communication </li></...
Evolving Organizations <ul><li>Tall structures </li></ul><ul><li>Flatter structures </li></ul><ul><li>Flexible structures ...
Reliance on Teamwork <ul><li>Employee satisfaction </li></ul><ul><li>Overall flexibility </li></ul><ul><li>Responsiveness ...
Communication Barriers <ul><li>Perception and language </li></ul><ul><li>Restrictive environments </li></ul><ul><li>Distra...
Effective Communication <ul><li>Minimize distractions </li></ul><ul><li>Consider the audience </li></ul><ul><li>Improve yo...
Using Business Communication Technology <ul><li>Maintaining perspective </li></ul><ul><li>Improving productivity </li></ul...
Observing Business Communication Ethics <ul><li>Unethical practices </li></ul><ul><ul><li>Plagiarism </li></ul></ul><ul><u...
Making Business Choices <ul><li>Ethical dilemma </li></ul><ul><ul><li>Stakeholders </li></ul></ul><ul><ul><ul><li>Conflict...
Ensuring Ethical Communication <ul><li>Individual employees </li></ul><ul><li>Corporate management </li></ul><ul><li>Polic...
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Stutoday01

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  1. 1. Achieving Success Through Effective Business Communication
  2. 2. Achieving Success Today <ul><li>Sending </li></ul><ul><li>Receiving </li></ul><ul><li>Understanding </li></ul><ul><li>Acting </li></ul>
  3. 3. Effective Communication <ul><li>Quicker problem solving </li></ul><ul><li>Stronger decision making </li></ul><ul><li>Increased productivity </li></ul><ul><li>Steadier work flow </li></ul>
  4. 4. Effective Communication <ul><li>Stronger business relationships </li></ul><ul><li>Clearer promotional materials </li></ul><ul><li>Enhanced professional image </li></ul><ul><li>Improved stakeholder response </li></ul>
  5. 5. What Employers Expect <ul><li>Organizing and presenting ideas </li></ul><ul><li>Listening effectively </li></ul><ul><li>Communicating across cultures </li></ul><ul><li>Using communication technologies </li></ul><ul><li>Practicing business etiquette </li></ul><ul><li>Communicating ethically </li></ul>
  6. 6. Characteristics of Effective Messages <ul><li>Practicality </li></ul><ul><li>Factual basis </li></ul><ul><li>Clarity and conciseness </li></ul><ul><li>Precision </li></ul><ul><li>Persuasion </li></ul><ul><li>Recommendations </li></ul>
  7. 7. Internal Communication <ul><li>Official structure </li></ul><ul><ul><li>Chain of command </li></ul></ul><ul><ul><li>Formal lines of power </li></ul></ul><ul><li>The grapevine </li></ul><ul><ul><li>Informal networking </li></ul></ul><ul><ul><li>Unofficial lines of power </li></ul></ul>
  8. 8. External Communication <ul><li>Formal contacts </li></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>Public relations </li></ul></ul><ul><li>Informal contacts </li></ul><ul><ul><li>Employees </li></ul></ul><ul><ul><li>Managers </li></ul></ul>
  9. 9. The Communication Process <ul><li>Sender has an idea </li></ul><ul><li>Sender encodes the idea </li></ul><ul><li>Sender transmits the message </li></ul><ul><li>Receiver gets the message </li></ul><ul><li>Receiver decodes the message </li></ul><ul><li>Receiver sends feedback </li></ul>
  10. 10. Why Is Business Communication Unique? <ul><li>Globalization and diversity </li></ul><ul><li>Information value </li></ul><ul><li>Pervasiveness of technology </li></ul><ul><li>Reliance on teamwork </li></ul><ul><li>New corporate structures </li></ul><ul><li>Communication barriers </li></ul>
  11. 11. Globalization and Workforce Diversity <ul><li>Products and markets </li></ul><ul><li>Business partnerships </li></ul><ul><li>Employees and executives </li></ul>
  12. 12. Increasing Value of Business Information <ul><li>Knowledge workers </li></ul><ul><ul><li>Competitive insights </li></ul></ul><ul><ul><li>Customer needs </li></ul></ul><ul><ul><li>Regulations and guidelines </li></ul></ul>
  13. 13. Pervasive Technology <ul><li>Voice systems </li></ul><ul><li>Virtual agents </li></ul><ul><li>Mobile communication </li></ul><ul><li>Networking advances </li></ul>
  14. 14. Evolving Organizations <ul><li>Tall structures </li></ul><ul><li>Flatter structures </li></ul><ul><li>Flexible structures </li></ul><ul><li>Corporate cultures </li></ul>
  15. 15. Reliance on Teamwork <ul><li>Employee satisfaction </li></ul><ul><li>Overall flexibility </li></ul><ul><li>Responsiveness to competition </li></ul>
  16. 16. Communication Barriers <ul><li>Perception and language </li></ul><ul><li>Restrictive environments </li></ul><ul><li>Distractions </li></ul><ul><li>Deceptive tactics </li></ul><ul><li>Information overload </li></ul>
  17. 17. Effective Communication <ul><li>Minimize distractions </li></ul><ul><li>Consider the audience </li></ul><ul><li>Improve your skills </li></ul><ul><li>Give and get feedback </li></ul><ul><li>Apply business etiquette </li></ul>
  18. 18. Using Business Communication Technology <ul><li>Maintaining perspective </li></ul><ul><li>Improving productivity </li></ul><ul><li>Investing wisely </li></ul><ul><li>Reconnecting with people </li></ul>
  19. 19. Observing Business Communication Ethics <ul><li>Unethical practices </li></ul><ul><ul><li>Plagiarism </li></ul></ul><ul><ul><li>Selective misquoting </li></ul></ul><ul><ul><li>Misinterpreting numbers </li></ul></ul><ul><ul><li>Distorting visuals </li></ul></ul>
  20. 20. Making Business Choices <ul><li>Ethical dilemma </li></ul><ul><ul><li>Stakeholders </li></ul></ul><ul><ul><ul><li>Conflicting loyalties </li></ul></ul></ul><ul><ul><ul><li>Difficult tradeoffs </li></ul></ul></ul><ul><li>Ethical lapse </li></ul><ul><ul><li>Business pressures </li></ul></ul><ul><ul><ul><li>Illegal choices </li></ul></ul></ul><ul><ul><ul><li>Unethical choices </li></ul></ul></ul>
  21. 21. Ensuring Ethical Communication <ul><li>Individual employees </li></ul><ul><li>Corporate management </li></ul><ul><li>Policies and procedures </li></ul>

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