What Digital Technology Does to Design & Innovation

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From a course and workshop with Politecnico Milano's Product-Service-Sytems Design students, a reflexion on how digital technology, services, platforms, uses, and economics, transform the innovation landscape - and hence, the work of designers.

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What Digital Technology Does to Design & Innovation

  1. 1. DANIEL KAPLAN dkaplan@fing.org www.fing.org
  2. 2. Design/Digital CAD/CAM: Digital as tool Smart/Intera ctive: Digital as component CAM : piloting machine-tools CAD: Product=File Supply chain coordination Networked Identity Documentation Interaction Service mixes History, lifecycle
  3. 3. Design/Digital CAD/CAM: Digital as tool CAM : piloting machine-tools CAD: Product=File Supply chain coordination Networked File=Sharing Intellectual property? Open- source Forks Agility Value in services Personnalization DIY, makers Fab Labs Relocalization Carbon footprint? Standardize "interfaces" Open systems Ecosystems Platform products What's a firm? What's a team? How are users involved? Are users just users? Series of 1 Additive manufacturing: the next phase?
  4. 4. Design/Digital Smart/Intera ctive: Digital as component Identity Documentation Interaction Service mixes History, lifecycle Public/ Siloed/ Private? Single/ Multiple? As a service Traceability "Official" Crowdsourced User groups Reverse-engineering Command-Control Usability Programmability Data produced & captured Big data Dataviz Open data Personal data Product management De-materialization (& Re-materialization?) Apps Access models Sharing models Maintenance, repair Poetics, memory Peer to peer help/ transformations Quantitative (billing, evaluation…) Lifecycle management 9-lives products Cradle to cradle
  5. 5. Digital's "Promises"
  6. 6. "The Internet is the source of the innovations that contributed the most to imprive our lives and societies – better education, more efficient healthcare, a more environmentally friendly and energy- efficient economy, safer communities and nations…" IFTF, 2010 Overambitious Promises?
  7. 7. Digital Order & Disorder
  8. 8. "For the younger generations, IT symbolizes what is most outdated in corporate organizations!" Philippe Lemoine, Laser/Fing "For the last 15 years, IT Has been the main obstacle to corporate innovation!" Jean-Pierre Corniou, former Renault CIO "Studies of corporate IT spending consistently show that greater expenditures rarely translate into superior financial results. In fact, the opposite is usually true." Nicholas Carr Like a Nagging Doubt
  9. 9. IT's Two Parallel Histories Rationalize Optimize Fluidify Simplify Secure Connect Liberate Invent Transform Redistribute Open up
  10. 10. Extending automation Proactive, "embedded", "ambient" services Integrated value chains and lifecycles Increased capital intensity… … Try talking about it with your friends Example: It This What the "Internet of Things" Is About?...
  11. 11. … Or This? Invention Sharing Tinkering Open source
  12. 12. Some Transformative Forces
  13. 13. What People Do Together
  14. 14. "Community" "Connected mde" "Conversation" "Collaboration" The Communication Machine
  15. 15. Formalisat° level ---- ++++ Engagement level SpeechSpeech Trust thru numbers CommunityCommunity Network as support MatchingMatching Establishing contact SanctionSanction Enforceable mechanisms TransactionTransaction Twitter-based intelligence eBay Dating sites Note2be, Note2bib Participation / Collaboration Participation / Collaboration Content Sharing Content Sharing Evaluation / Rating Evaluation / Rating Patient/Clie nt networks LeBonCoin Wikipedia Youtube Bookmark sharing TripAdvisor LinkedIn Recommandations SocialNetworks Crowd/P2P funding File swapping Contributor ratings Vigilove Customer help forulms Quora eBay Car/ride sharing Couchsurfing Group buying "PEER TO PEER" TRUST"PEER TO PEER" TRUST A NOISY WORLDA NOISY WORLD CUSTOMERS/USERS ARE NOT ALONE ANYMORE! CUSTOMERS/USERS ARE NOT ALONE ANYMORE! Other Trust Mechanisms
  16. 16. Coproduction
  17. 17. Another Innovation Landscape
  18. 18. Supercomplex Value Chains
  19. 19. Our market today Our new markets Third party technologies Internal ideas & knowledge External ideas & knowledge Henry Chesbrough, UC Berkeley: Open Innovation: Renewing Growth from Industrial R&D, 2004 Spinoffs, joint-ventures… Alliances, licensing, "ecosystems" … Other markets "Open Innovation"
  20. 20. … Or Wide Open…
  21. 21. … And "Agile"
  22. 22. Ecosystems and platforms
  23. 23. The Rising Importance of Data "Cloud" "Big" "Open" "Personal"
  24. 24. Scaling Up to System Size
  25. 25. All Changes, Nothing Changes? "Learn whatever we like, whenever and wherever we want" "Learn whatever we like, whenever and wherever we want" The initial promise "The disconnection between the explosion of individual practices and the immobility of the education system widens the gap between the aims of education and itsactual results." "The disconnection between the explosion of individual practices and the immobility of the education system widens the gap between the aims of education and itsactual results." Its assessment “Educate the networked citizens of a rapidly changing society” “Educate the networked citizens of a rapidly changing society” A promise for tomorrow "Everyone is an author, innovator, designer, producer…" "Everyone is an author, innovator, designer, producer…" "Something is definitely different, but nothing has really changed: we are still unable to meet key collective challenges, and still worry, possibly even more, about the future." "Something is definitely different, but nothing has really changed: we are still unable to meet key collective challenges, and still worry, possibly even more, about the future." “Everyone an active member of a truly participative economy” “Everyone an active member of a truly participative economy” "Digital technology in service of green, sustainable growth" "Digital technology in service of green, sustainable growth" "Digital technology has not miraculously generated stable growth, nor one that is more sustainable. So what is the missing ingredient? Most likely, it is the will to change the system." "Digital technology has not miraculously generated stable growth, nor one that is more sustainable. So what is the missing ingredient? Most likely, it is the will to change the system." "Digital technology in service of a new development model" "Digital technology in service of a new development model" "A more flexible, diverse, sustainable & satisfying mobility"" "A more flexible, diverse, sustainable & satisfying mobility"" "Digital services have transformed the way we organize our time, and how we communicate with others... and yet our experience of day to day mobility has improved very little. " "Digital services have transformed the way we organize our time, and how we communicate with others... and yet our experience of day to day mobility has improved very little. " "Anytime, anywhere, howerver we like, with whomever we wish!" "Anytime, anywhere, howerver we like, with whomever we wish!"
  26. 26. Cities
  27. 27. Design/Digital CAD/CAM: Digital as tool CAM : piloting machine-tools CAD: Product=File Supply chain coordination Networked File=Sharing Intellectual property? Open- source Forks Agility Value in services Personnalization DIY, makers Fab Labs Relocalization Carbon footprint? Standardize "interfaces" Open systems Ecosystems Platform products What's a firm? What's a team? How are users involved? Are users just users? Series of 1 Additive manufacturing: the next phase?
  28. 28. Design/Digital Smart/Intera ctive: Digital as component Identity Documentation Interaction Service mixes History, lifecycle Public/ Siloed/ Private? Single/ Multiple? As a service Traceability "Official" Crowdsourced User groups Reverse-engineering Command-Control Usability Programmability Data produced & captured Big data Dataviz Open data Personal data Product management De-materialization (& Re-materialization?) Apps Access models Sharing models Maintenance, repair Poetics, memory Peer to peer help/ transformations Quantitative (billing, evaluation…) Lifecycle management 9-lives products Cradle to cradle
  29. 29. Daniel Kaplan dkaplan@fing.org www.fing.org

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