STORYTELLING 101
it

       with...
     starts
DNA
Epic DNA

              Presentation


           Story
story
a presentation
      without a
like...
  sounds
(cricket, cricket...)
like...
  looks
a story

presentation
   without a
like...
  sounds
got a way)
(t he on e that
like...
  looks
(very cheesy)
you need
           both
to be
        epic.
wanta story?
 to tell
don’t how?
   know
here few quick tips
 are a
just
 for you.
theme
Develop a
story
Choose   your
and...
content
Outline   your
Okay...
Let’s
  get started!
your
 presentation...
needs brand
    a
needs message
  a single
needs idea
   a core
because
  a theme...
will get you
    results.
It looks like this:
the

      idea
next...
story.
Choose   your
three
there are


 types of stories
the
Rockstar
the
Maverick
the
Sherlock
Let’s
   dig in!
the
Rockstar
story
this is the   hero
challenge given
        is
challengerejected
        is
challenge
   is finally embraced
saved
the world is
It looks like this:
Everyday,
the efforts of this…
strive
to…
strive
PREPARE
PREPARE

ORGANIZE
PREPARE

ORGANIZE
  and
PREPARE

ORGANIZE
  and


TEACH
the
Maverick
story
              change the
this is the      world
the dreamers
the difference
       makers
rule
the breakers
the


 changed
world is
It looks like this:
The power of
One.
This is the
This is the
story
   of…
one
  woman
with

one     woman
life



 with

one     woman
life
    passion


 with

one     woman
life
    passion
      goal

 with

one     woman
This is
  stAcy
one
  woman
who

one    woman
wants



 who

one    woman
wants
          to


 who

one    woman
wants
        to
   change

 who

one    woman
the
Sherlock
story
            problem/
this is the      solution
problem
    presented
solution
     determined
each concept
   is a character
It looks like this:
Say
HELLO
  to…
Tyson.
A.K.A.
Mr.

80's
Say
HELLO
  to…
Amber.
A.K.A.
Ms.
  Rock-
    star
now...
you have
      a theme
you have
      a story
you have
    a foundation
finally...
content
Outline   your
five
there are

            stages
stage 1
    tease your idea
State the problem & solution
stage 2
    unveil the mystery
Preview your content
stage 3
    inform & ignite
Highlight your 3 points
stage lockdown
      4
Review your content
stage 5
    launch
Have a call to action
Review
3
theme
Develop a
story
Choose   your
content
Outline   your
Celebrate!
that’s
   Storytelling 101
www.ethos3.com

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