Along with Twitter and Facebook, Instagram is the most popular social network out there. Every business, especially business to consumer businesses, should have a presence there. In this presentation you'll find out tips for creating a strategy, some free tools and more.

1. Colm Hanratty, Managing Director, Sixtwo Digital
@colmhanratty | @sixtwodigital
What you need to know about
Instagram
Thursday, 24th
September 2015

2. About me

3. Founder & MD of this company

4. What we do
 Proven track record of generating a Return On
Investment for businesses

5. Who we work with

6. I like to travel

7. My Instagram

8. What is Instagram?
Twitter with pictures
No links (apart from in your bio)…
Engaging only takes place publicly below images or
privately via direct messages

9. - October 6th
, 2010
- 1 million users by 12th
December
2010
- Name = ‘Instant camera’ and
‘Telegram’
- Today it’s the second most
popular social network after
Facebook
History of Instagram

10. Using Instagram
Upload a photo…
share it

11. Taking photos

12. Tools

13. Filters

14. Hashtags
- Use Multiple, but
don’t overload
- InstaX (‘travel,’
‘coffee’ etc)
- Xgram (same)
- Igers<destination
>
- Description...

15. Your photos
Have a theme and avoid using clichés

16. Consistency
Be consistent. Not too much… not too
little

17. It isn’t all about you

18. It isn’t all about you
- Like
- Comment
- Engage
- All the above help grow
your following
- …so does following people

19. Instagram tools

20. Advertising?

21. One final word?
Don’t upload unless you’re
really happy…

22. Thank you