What you need to know about Facebook advertising - WYSTC 2015
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If you don’t know what you’re doing when it comes to Facebook advertising you can be faced with information overload. Should you boost posts to your existing fans or to new ones? Do Facebook Offers really work? How can I track the ROI? This workshop will look at the various types of Facebook advertising products available to you, when to use them, how to target customers and more. A step-by-step guide to creating a Facebook Ad Campaign will be offered.
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What you need to know about Facebook advertising - WYSTC 2015
- 1. Colm Hanratty, Managing Director, Sixtwo Digital @colmhanratty | @sixtwodigital What you need to know about Facebook Advertising Wednesday, 23rd September 2015
- 2. What I’m talking about
- 3. One thing is certain
- 4. If you haven’t tried it yet… Start a campaign from as little as €4
- 5. The difference between Adwords / PPC Social advertising
- 6. Meet Nigel - 35 years old - Likes craft beer, rugby and travel - Uses a Samsung Galaxy - Travels regularly, has no alliance with any particular brand, so uses search engines to find the best deals
- 7. Meet Nigel - 35 years old - Likes craft beer, rugby and travel - Uses a Samsung Galaxy - Travels regularly, has no alliance with any particular brand, so uses search engines to find the best deals
- 8. Meet Nigel - 35 years old - Likes craft beer, rugby and travel - Uses a Samsung Galaxy - Travels regularly, has no alliance with any particular brand, so uses search engines to find the best deals
- 10. Why are you using it?
- 11. Targeting
- 12. Targeting
- 13. Targeting
- 14. Targeting
- 15. Targeting
- 16. Targeting Location Interests Behaviours (if you so wish) Age
- 17. Targeting
- 18. Targeting
- 19. Bidding
- 20. Imagery
- 21. Imagery - Images can have only 20% text
- 22. Imagery - Images can have only 20% text
- 23. Imagery - Images can have only 20% text
- 24. Copy
- 25. Reacting
- 26. Reacting
- 27. ‘Dark posts’ 1.What is a dark post? 1.Why use a dark post?
- 28. ‘Dark posts’
- 29. Audiences
- 30. Audiences
- 31. Audiences
- 32. Audiences
- 33. Audiences
- 34. Audiences
- 35. Audiences
- 36. How will I know if it’s working?
- 37. Tracking ROI 1. Use conversion pixels 2. Have a unique code for Facebook 3. Create a landing page 4. Monitor reach in Facebook Insights 5. See if traffic referrals have increased
- 38. To close…
- 39. Tips 1. Know what your objective is 2. Know how you’re going to track it 3. Experiment with basic ads 4. Experiment with more advanced ads 5. Analyse…
- 40. Thank you