6. Actually Workshop IWIPS 2007 (HCI 1)

Interacción Humano-Computadora 1
Maestría de Medios Interactivos
Universidad Tecnológica de la Mixteca

6. Actually being there:
the cultural experience workshop
sábado 11 abril 2009

sábado 11 de abril de 2009

Welcome to Mérida and its surroundings
Welcome to Actually being there: the cultural
experience workshop


Actually being there: the Mario A Moreno Rocha
cultural experience Universidad Tecnológica
de la Mixteca
workshop

Welcome to Mérida

This workshop is the opportunity to immerse into the richness and diverse
variety of its culture

The workshop will use techniques of visual ethnography to capture, through
digital photography, daily life scenes and details which would give us an
outsider look into the inner culture

Along with its posterior analysis, we could built an idea to better understand
the culture


Workshop organisation

The workshop will last one day with two sessions of 1.5hrs during the morning,
and one more in the afternoon

A ﬁeld trip will take place in order to collect data


Workshop structure

• presentation

• short introduction of the theme

• visual elements of photography

• ﬁeld trip

• public presentation of ﬁndings / discussion


Workshop objectives

•
Explore the basis of visual ethnography and digital photography interesting
to the workshop

•
Categorise and organise the themes and subjects that would be of interest
for the workshop according to the participants

•
On a ﬁeld trip, participants will record data through digital photography
(video could be considered as well)


Workshop objectives

•
Analysis of the pictures taken by participants. You will create a slideshow
with meaningful images, along with its interpretation

•
Group discussion on the interpretation of the images in the context of the
culture

•
Obtain conclusions, hopefully to better understand the hidden part of the
culture iceberg through the experience form the workshop

•
Enjoy the culture!


About me

I am a full time researcher and lecturer in Human-Computer Interaction at the
Universidad Tecnológica de la Mixteca in Oaxaca, México. I do have
experience on workshops organisation and teaching, having worked together
with Dr Christian Sturm on transcultural projects, I’ve gained knowledge of the
Mexican culture through travel and writing


introduction


Culture as an iceberg (Kohls, 1995)


Explicit culture, tacit culture

As a tourist travelling through a country, on a normal holiday length, one could
easily spot the visible explicit part of a culture (eg, music, rituals, dress code,
food and drink). However, in order to discover the invisible part of culture, one
must immerse into the culture, thus by living on it or by carefully studying it


Visual Ethnography

Sarah Pink describes ethnography as a methodology, as an approach to
experiencing, interpreting and representing culture and society that informs
and is informed by sets of different disciplinary agendas and theoretical
principles (Pink, 2001)


Ethnographer, me?

What is ethnography? how
does one do ethnography?
what is it that makes a text
photography or video
ethnography?


Ethnography

A particular method or set of methods that involves the ethnographer
participating, overtly or covertly, in people’s daily lives for an extended period
of time, watching what happens, listening to what is said, asking questions --
in fact, collecting whatever data are available to throw light on the issues that
are focus of the research (Hammersley, Atkinson, 1995)


Example of a visual ethnography study: bullﬁghting


visual elements of photography


1 steady camera: always maintain a steady hand aimed at objective


2 rule of thirds: divide the image into thirds, both horizontally and vertically


3 keep the horizon level with the top or bottom of the viewﬁnder


4 ﬁll the frame: ﬁll the frame with your subject


5 lighting: to create a scene or an emotion


6 leading lines: Watch for strong lines that lead to your subject


In brief

1 steady camera

2 rule of thirds

3 keep the horizon level

4 ﬁll the frame

5 lighting

6 leading lines


coffee break


Welcome back


ﬁeld trip


Planning the research

Generally, a good knowledge of
the culture is required

Should have an idea of how our
research practices will develop
in relation to local practices

Pilot study of culture: selecting
themes


Ethics in visual ethnography

The ethic conduct of the
researcher

informed consent, covert
research, conﬁdentiality, harm to
informants, ‘giving something
back’, ownership of data,
protection of informants


Selecting themes

We will select one or two
research central themes in
which we will focus our research

Presumedly, the theme(s) should
be included into those ‘tacit
culture’

Technology will be digital
photography


status and gender

• religion

• signage

• advertising

• use of technology

• formal and informal
communication


lunch


public presentation of ﬁndings / discussion


6. Actually Workshop IWIPS 2007 (HCI 1)

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