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THE NATIONAL GALLERY 22 April 2008 Podcasts, Info-evolution and the Silent Visitor   A “patchwork” presentation by Elena L...
PART ONE: THE NATIONAL GALLERY PODCAST <ul><li>18 months and growing </li></ul><ul><li>What is it? How does it work? </li>...
PART TWO: AUDIO INTERPRETATION <ul><ul><li>What about audio guides? </li></ul></ul><ul><ul><li>Our audio interpretation st...
PART FOUR: WHAT IS NEW ? MUSEUMS AND THE WEB 2008 <ul><li>Museums and the Web conference, April 2008, Montreal, Canada:  <...
PART THREE: NEW TRENDS IN INFORMATION USE, PLANNING AND DELIVERY <ul><li>But how do “they” search us? </li></ul><ul><li>Th...
PART FIVE: OUTREACH AND VISITOR STUDIES <ul><li>Innovative research about non-native visitors </li></ul><ul><li>Cultural c...
SUMMARY AND DISCUSSION <ul><li>The risk factor </li></ul><ul><li>Your feedback? </li></ul>
Your involvement so far… Insert image caption here
iPod + broadcasting=  podcasting
Creators’ website Subscribers’ mobile device
The podcasting revolution
 
Internet’s pirate radio?
Birth of Museum Podcasts- May 2005- Marymount Manhattan College “ The platform is already out there, in our bags, our coat...
Podcasts v Audio Guides
 
Podcasts on  MP3 players Website downloads Audio tours Content
The National Gallery Podcast is born…
Considerations Format, tone, feel, audience Voice, sonic signature, ident, brand, metadata Marketing, distribution Content...
 
 
 
 
 
From launch to now
What did they say? Great! I loved it. It brings your beautiful   museum closer to me. Please produce more. All the best.  ...
… and more It's marvellous ! Episode five enhanced: really excellent. Not too long, not too short. Informative and concise...
Pod-Wars
 
 
 
 
 
 
 
 
 
 
 
 
iTunes
Researching our podcast users
Where did they hear about us?
After listening to the podcast do they feel:
After listening to it, how likely or unlikely they are to visit the gallery:
The content question: which features did they enjoy the most?
Some specific comments on content: Discussions with curators and other NG staff are by far the most interesting and inspir...
Would they be interested in:
And some demographics:
Where do they live?
And finally general comments: I've enjoyed my visits using the podcasts. Thank you for that.  I wish you could issue your ...
Current thinking on content development: the Skim Swim Dive approach
Skim Swim Dive
Last year: The National Gallery Podcast Be Inspired Tour Highlights in Chinese Highlights in Russian Teach your grown-ups ...
This year: The National Gallery Podcast Highlights in Korean/Greek/Polish? The Director’s Tour? The Director’s Tour family...
Towards an audio interpretation strategy
Current trends: Museums and the Web 2008, Montreal
What do the “digeratti” say?
 
 
 
Something like this:
Folksonomy <ul><li>Folksonomy  (also known as  collaborative tagging ,  social classification ,  social indexing , and  so...
Info-evolution or Info-revolution?
 
 
 
Time for innovation and intellectual repatriation
The risk factor
Questions?
Thank you
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Podcasting, Museums &amp; Info Evolution

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A short history of podcasting in the National Gallery and some new trends in information management, a presentation created for internal consumption and communications.

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Podcasting, Museums &amp; Info Evolution

  1. 1. THE NATIONAL GALLERY 22 April 2008 Podcasts, Info-evolution and the Silent Visitor A “patchwork” presentation by Elena Lagoudi, Head of Information
  2. 2. PART ONE: THE NATIONAL GALLERY PODCAST <ul><li>18 months and growing </li></ul><ul><li>What is it? How does it work? </li></ul><ul><li>Who uses it? </li></ul><ul><li>What is the best use of this medium? </li></ul><ul><li>Is a podcast just an audio tour in a new guise? </li></ul><ul><li>If not, how it differs? </li></ul><ul><li>How does in enhance our museum communications? </li></ul><ul><li>What are the institution-wide challenges of launching a new and unfamiliar means of delivering content? </li></ul><ul><li>What are the threats and opportunities? </li></ul>
  3. 3. PART TWO: AUDIO INTERPRETATION <ul><ul><li>What about audio guides? </li></ul></ul><ul><ul><li>Our audio interpretation strategy </li></ul></ul><ul><ul><li>The SKIM-SWIM-DIVE approach for content development </li></ul></ul><ul><ul><li>Interpretative harmony </li></ul></ul><ul><ul><li>Ambitions </li></ul></ul>
  4. 4. PART FOUR: WHAT IS NEW ? MUSEUMS AND THE WEB 2008 <ul><li>Museums and the Web conference, April 2008, Montreal, Canada: </li></ul><ul><li>What do museum’s “digeratti” say? </li></ul>
  5. 5. PART THREE: NEW TRENDS IN INFORMATION USE, PLANNING AND DELIVERY <ul><li>But how do “they” search us? </li></ul><ul><li>The changing face of information </li></ul><ul><li>Internet and the personalised research </li></ul><ul><li>Folksonomy and social-tagging: do they have anything to do with us? </li></ul><ul><li>The 21 st century freedom of “search”: The Google factor </li></ul><ul><li>Subject indexing v. social indexing: from libraries to IDEA STORES </li></ul><ul><li>The gallery of the mind </li></ul><ul><li>On site v on line behaviours: do they connect? </li></ul>
  6. 6. PART FIVE: OUTREACH AND VISITOR STUDIES <ul><li>Innovative research about non-native visitors </li></ul><ul><li>Cultural contextualising </li></ul><ul><li>The AHRC funded University of Westminster research collaboration </li></ul><ul><li>Cultural repatriation of our pictures and the interpretative challenge </li></ul>
  7. 7. SUMMARY AND DISCUSSION <ul><li>The risk factor </li></ul><ul><li>Your feedback? </li></ul>
  8. 8. Your involvement so far… Insert image caption here
  9. 9. iPod + broadcasting= podcasting
  10. 10. Creators’ website Subscribers’ mobile device
  11. 11. The podcasting revolution
  12. 13. Internet’s pirate radio?
  13. 14. Birth of Museum Podcasts- May 2005- Marymount Manhattan College “ The platform is already out there, in our bags, our coat pockets, on our belts … [W]e have a seamless system for delivering any sort of homemade audio content we want. In a sentence, we are democratizing the experience of touring an art museum” ( Gilbert , 2005)
  14. 15. Podcasts v Audio Guides
  15. 17. Podcasts on MP3 players Website downloads Audio tours Content
  16. 18. The National Gallery Podcast is born…
  17. 19. Considerations Format, tone, feel, audience Voice, sonic signature, ident, brand, metadata Marketing, distribution Content planning process, sign off process Photography, copyright, shelf life Hosting, production sharing
  18. 25. From launch to now
  19. 26. What did they say? Great! I loved it. It brings your beautiful museum closer to me. Please produce more. All the best. JV Brilliant! Great to see the paintings in iTunes whilst listening. Looking forward to more - to use before visits to gallery. Thanks Cut the plug for the restaurant. We want to hear about the art not the food. A brilliant and uplifting idea, good to spread the news to a wide audience. Fantastic - you're really hit the nail on the head. Podcast is a perfect medium for this sort of thing - please consider making exhibition guides in a similar format either free of charge or at a price. I promise to be a regular customer! Really like this ,its very good for art students
  20. 27. … and more It's marvellous ! Episode five enhanced: really excellent. Not too long, not too short. Informative and concise. As a painter who works out of doors, I found the Jon Hall piece particularly enjoyable, and I've booked to go to Renoir Landscapes tomorrow. Overall, a really useful adjunct to the National's communications with its public. Great, loved the pictures!Wish I lived in London to visit more often, perhaps a weekend break is in order! we live in dublin It is very interesting to listen from NG in Omsk, Russia! Nice collections of rare paintings
  21. 28. Pod-Wars
  22. 41. iTunes
  23. 42. Researching our podcast users
  24. 43. Where did they hear about us?
  25. 44. After listening to the podcast do they feel:
  26. 45. After listening to it, how likely or unlikely they are to visit the gallery:
  27. 46. The content question: which features did they enjoy the most?
  28. 47. Some specific comments on content: Discussions with curators and other NG staff are by far the most interesting and inspiring … background info e.g. this month about Indigo they are often too serious, too intense, too precious.....they should relax
  29. 48. Would they be interested in:
  30. 49. And some demographics:
  31. 50. Where do they live?
  32. 51. And finally general comments: I've enjoyed my visits using the podcasts. Thank you for that. I wish you could issue your podcast in Portuguese so my family and friends that do not understand English could also enjoy it. I live abroad and always listen as I am so far away from my favourite gallery and feel in touch through this podcast It's a well structured podcast which I find interesting . BLUETOOTH You should make these available in the gallery by bluetooth even better if each picture had an audio guide available by bluetooth AT/IN FRONT of the picture - anyone with a mobile phone could get it. YES I know this would cost BUT you don't have to do it for every picture - the highlights say .It is good to see the NG keeping up with information technology by using podcasts. They are thoroughly lovely in every way! The National Gallery Podcast really is an excellent service and has become a highlight of each new month. Whilst being in Australia obviously limits the frequency with which I can travel to the Gallery; the podcast allows me a thoroughly enjoyable and educational visit. Its great and informative
  33. 52. Current thinking on content development: the Skim Swim Dive approach
  34. 53. Skim Swim Dive
  35. 54. Last year: The National Gallery Podcast Be Inspired Tour Highlights in Chinese Highlights in Russian Teach your grown-ups about art Be Inspired Podcast Grand Tour Podcasts
  36. 55. This year: The National Gallery Podcast Highlights in Korean/Greek/Polish? The Director’s Tour? The Director’s Tour family version? More podcasts? Audio Tours for sale/content repurposing?
  37. 56. Towards an audio interpretation strategy
  38. 57. Current trends: Museums and the Web 2008, Montreal
  39. 58. What do the “digeratti” say?
  40. 62. Something like this:
  41. 63. Folksonomy <ul><li>Folksonomy (also known as collaborative tagging , social classification , social indexing , and social tagging ) is the practice and method of collaboratively creating and managing tags to annotate and categorize content . In contrast to traditional subject indexing , metadata is generated not only by experts but also by creators and consumers of the content. Usually, freely chosen keywords are used instead of a controlled vocabulary . </li></ul>
  42. 64. Info-evolution or Info-revolution?
  43. 68. Time for innovation and intellectual repatriation
  44. 69. The risk factor
  45. 70. Questions?
  46. 71. Thank you

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