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How active are CXOs on Twitter?

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Simplify360
Simplify360

How are CXOs using Twitter? And how active are they? Simplify360 has gone deep into the Tweets to find the answer and see what opportunities they represents.

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CXOs on Twitter A Social Media Intelligence Report Powered by © 2012 Simplify360
Key Objectives To understand what most CXOs tweet about and the trends in their activities. •  Discover their online behavior •  Discover their motive in social media •  Seek opportunities to connect with them © 2012 Simplify360
Methodology LISTENING 24 random Twitter profiles of CXOs were chosen for the research. from a relevant pool of active Twitter Profiles. DATA SAMPLE 15 days conversation was collected for the analysis purpose. July 10th 2012 – Jul 24th 2012 © 2012 Simplify360
CXO profiles The profiles of CXOs were chosen on random basis from a pool of active Twitter profiles. © 2012 Simplify360
What a typical CXO's bio looks like ? © 2012 Simplify360
© 2012 Simplify360
Tweeting Trends 250 7000 6000 200 5000 150 4000 3000 Tweets 100 2000 Mentions 50 1000 0 0 Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 The trend in the number of overall mentions of CXOs on Twitter is in correlation with the number of Tweets made by CXOs. Sundays and Saturdays show LOW activity. © 2012 Simplify360
Tweeting Trends Tweets 421 346 351 289 226 202 147 Sun Mon Tue Wed Thu Fri Sat CXOs are usually very active on Tuesdays and Wednesdays. However their activity is very low on Saturdays and Sundays. Weekends might not be the right time for you to engage with them. © 2012 Simplify360
Tweeting Trends 300 250 200 150 PM 100 AM 50 0 Sun Mon Tue Wed Thu Fri Sat CXOs are more active post noon, rather than in the mornings. Hence, afternoons and evenings are a good time to catch up with CXOs. © 2012 Simplify360
What are CXOs Tweeting? Maximum Number Of Tweets (45%) 24% from the CXOs are replying and Respond responding to 45% other’s Tweets. RT Update Updates make only 24% of the total type 31% of Tweets made by CXOs. Respond: Tweets which includes replying to other members only. RT: Tweets which includes RTs. Update: Tweets which includes only updates. © 2012 Simplify360
What are CXOs Tweeting? RT with Links Types of Updates RT without Links 68% 32% 36% Update with Links Update without Links 64% 68% of the tweets from CXOs consist of URL links. Similarly, CXOs seem to Retweet most links that have URLs in them. This shows that they are eager to share information with their followers. © 2012 Simplify360
What are CXOs Tweeting? “Humans have always been tool makers. Our tools were once large and caused local change, now they fit in our pockets and cause global change.” Generally when CXOs are not sharing informative links, they tweet about general life and QUOTATIONS. © 2012 Simplify360
When are CXOs most active? 60 50 40 30 20 10 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Twitter activity of CXOs peaked at 9AM, 11AM, 12PM, 1PM & 7PM. © 2012 Simplify360
Social Media Analysis Summary © 2012 Simplify360
Summary So, what can we tell about social CXOs on Twitter. •  CXOs are quite active on Twitter. They tweet 3/4 times a day, mostly during post noon. •  They seem to have 3 main purposes: •  Talking about life, success and people. •  Following up recent news and sharing them. •  Talk about their companies and make new announcements. •  They are very amiable and respond to mentions regularly, which shows it is easier to make connections and have casual conversations with CXOs on Twitter. © 2012 Simplify360
Social Media Management Simplify360 is a Social Media Management Application for Social Business Analytics and Multichannel Engagement. Powered by Simplify360 AnalyticsTM, we extend a sophisticated and user-friendly environment to realize value via actionable intelligence. For more information visit : www.simplify360.com © 2012 Simplify360

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How active are CXOs on Twitter?

  • 1. CXOs on Twitter A Social Media Intelligence Report Powered by © 2012 Simplify360
  • 2. Key Objectives To understand what most CXOs tweet about and the trends in their activities. •  Discover their online behavior •  Discover their motive in social media •  Seek opportunities to connect with them © 2012 Simplify360
  • 3. Methodology LISTENING 24 random Twitter profiles of CXOs were chosen for the research. from a relevant pool of active Twitter Profiles. DATA SAMPLE 15 days conversation was collected for the analysis purpose. July 10th 2012 – Jul 24th 2012 © 2012 Simplify360
  • 4. CXO profiles The profiles of CXOs were chosen on random basis from a pool of active Twitter profiles. © 2012 Simplify360
  • 5. What a typical CXO's bio looks like ? © 2012 Simplify360
  • 7. Tweeting Trends 250 7000 6000 200 5000 150 4000 3000 Tweets 100 2000 Mentions 50 1000 0 0 Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul Jul 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 The trend in the number of overall mentions of CXOs on Twitter is in correlation with the number of Tweets made by CXOs. Sundays and Saturdays show LOW activity. © 2012 Simplify360
  • 8. Tweeting Trends Tweets 421 346 351 289 226 202 147 Sun Mon Tue Wed Thu Fri Sat CXOs are usually very active on Tuesdays and Wednesdays. However their activity is very low on Saturdays and Sundays. Weekends might not be the right time for you to engage with them. © 2012 Simplify360
  • 9. Tweeting Trends 300 250 200 150 PM 100 AM 50 0 Sun Mon Tue Wed Thu Fri Sat CXOs are more active post noon, rather than in the mornings. Hence, afternoons and evenings are a good time to catch up with CXOs. © 2012 Simplify360
  • 10. What are CXOs Tweeting? Maximum Number Of Tweets (45%) 24% from the CXOs are replying and Respond responding to 45% other’s Tweets. RT Update Updates make only 24% of the total type 31% of Tweets made by CXOs. Respond: Tweets which includes replying to other members only. RT: Tweets which includes RTs. Update: Tweets which includes only updates. © 2012 Simplify360
  • 11. What are CXOs Tweeting? RT with Links Types of Updates RT without Links 68% 32% 36% Update with Links Update without Links 64% 68% of the tweets from CXOs consist of URL links. Similarly, CXOs seem to Retweet most links that have URLs in them. This shows that they are eager to share information with their followers. © 2012 Simplify360
  • 12. What are CXOs Tweeting? “Humans have always been tool makers. Our tools were once large and caused local change, now they fit in our pockets and cause global change.” Generally when CXOs are not sharing informative links, they tweet about general life and QUOTATIONS. © 2012 Simplify360
  • 13. When are CXOs most active? 60 50 40 30 20 10 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 Twitter activity of CXOs peaked at 9AM, 11AM, 12PM, 1PM & 7PM. © 2012 Simplify360
  • 14. Social Media Analysis Summary © 2012 Simplify360
  • 15. Summary So, what can we tell about social CXOs on Twitter. •  CXOs are quite active on Twitter. They tweet 3/4 times a day, mostly during post noon. •  They seem to have 3 main purposes: •  Talking about life, success and people. •  Following up recent news and sharing them. •  Talk about their companies and make new announcements. •  They are very amiable and respond to mentions regularly, which shows it is easier to make connections and have casual conversations with CXOs on Twitter. © 2012 Simplify360
  • 16. Social Media Management Simplify360 is a Social Media Management Application for Social Business Analytics and Multichannel Engagement. Powered by Simplify360 AnalyticsTM, we extend a sophisticated and user-friendly environment to realize value via actionable intelligence. For more information visit : www.simplify360.com © 2012 Simplify360