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Jan Rezab: Socialbakers

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Jan Rezab: Socialbakers

  1. 1. @janrezab
  2. 2. ABOUT US20% Of 450 000 visits 1000 customersFORTUNE 500 Per monthCompanies
  3. 3. Journey of Socialbakers › Journey of the company in Turkey2
  4. 4. Journey of Socialbakers › Journey of the company in Turkey
  5. 5. Socialbakers.com &Socialbakers Analytics
  6. 6. Brands in Czech Republic5
  7. 7. Journey of Socialbakers › Journey of the company in Turkey
  8. 8. Top METRICS in Social media
  9. 9. ACTIVEENGAGEMENT REACH
  10. 10. Return on Engagement ROE = Engagement First Strategy ROI HIGHER ENGAGEMENT HIGHER REACH HIGHER CLICKRATE, CONVERSION RATE, …
  11. 11. Gaining the Reach and Engagement in Minutes 2500 70 Average Likes Average organic unique impressions 60 2000 50Impressions 1500 40 Likes 30 1000 20 500 10 0 0 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69 Time in Minutes
  12. 12. Average Facebook post reachData Range: July 1, 2012 – September 30, 2012
  13. 13. An average Facebook user is a fan of 53 Facebook pages in Europe* Socialbakers Facebook Panel
  14. 14. BRANDS are changing = Increasing volume
  15. 15. Average Number of Brand Pages Posts36 posts per month vs. 7 posts per month
  16. 16. Users are changing 1 Billion users are changing = increasing “noise”
  17. 17. Average Liked Pages per User 40 34.6 36.7 35 30 32.1 Liked pages 25 26.0 20 17.2 15 12.4 10 5 4,5 0 Oct2009 Apr2009 Oct2010 Apr2010 Oct2011 Apr2011 Oct2012
  18. 18. Platforms are changing Platforms are changing
  19. 19. We must constantly measure how social marketing is changing
  20. 20. LOCAL REPORTS Downloadable document for social engagement = Print it in your office = Easy framework to follow – 6 slides
  21. 21. MARKET INSIGHTS
  22. 22. CONTENT
  23. 23. Types of content + what works
  24. 24. ENGAGING content has to be:LIKABLE SHARABLE ACTIONABLE
  25. 25. Engaging vs. Non-engaging 7% 40% 6 274 people saw this post 24 clicks 38 176 people saw this post 331 clicks 5.7x Reach Difference 3x CTR difference
  26. 26. Red Bull StratosIndustry is changing= Increasing volume
  27. 27. Kit Kat Stratos
  28. 28. Engaging posts
  29. 29. TIP #1“Never publish content on Facebook closer than 2 hours from each other”
  30. 30. TIP #2“The ideal post frequency changes all the time, looking at current stats, the best is 1.5x per day”
  31. 31. Optimal Brand Posting Frequency Optimal brand posting frequency is 1.5 times a day
  32. 32. TIP #3“To the point, short content, with a clear callto action – tell them what you want them to do Share it / Like it / Ask a question”
  33. 33. Dashboard › TRUELIKE
  34. 34. VF CZ vs. O2 CZ Responded Not RespondedData Range: September 15, 2012 – October 15, 2012
  35. 35. VF CZ vs. O2 CZ Responded Not RespondedData Range: September 15, 2012 – October 15, 2012
  36. 36. VF CZ vs. O2 CZ Responded Not RespondedData Range: September 15, 2012 – October 15, 2012
  37. 37. Socially Devoted Bonprix Bonprix Socially Devoted case study
  38. 38. Tools from Socialbakers
  39. 39. Sum-up & recommendations› ROI in social is first about getting Engagement, then ROI› Create content that stands out in the newsfeed› Monitor several metrics and aspects in social media› See what works for others and when it works for them
  40. 40. jan@socialbakers.com @janrezab

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