Jan Rezab: Socialbakers

702 views

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
702
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • 30 seconds
  • 30 seconds
  • 30 seconds
  • Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media.
  • Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media.
  • Something that will slip off peoples tongs for something like it has already been here.
  • Something that will slip off peoples tongs for something like it has already been here.
  • Something that will slip off peoples tongs for something like it has already been here.
  • Something that will slip off peoples tongs for something like it has already been here.
  • Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media.
  • Something that will slip off peoples tongs for something like it has already been here.
  • Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media.
  • Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media.
  • Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media.
  • My colleagueJiriwillfollow up on this.
  • Jan Rezab: Socialbakers

    1. 1. @janrezab
    2. 2. ABOUT US20% Of 450 000 visits 1000 customersFORTUNE 500 Per monthCompanies
    3. 3. Journey of Socialbakers › Journey of the company in Turkey2
    4. 4. Journey of Socialbakers › Journey of the company in Turkey
    5. 5. Socialbakers.com &Socialbakers Analytics
    6. 6. Brands in Czech Republic5
    7. 7. Journey of Socialbakers › Journey of the company in Turkey
    8. 8. Top METRICS in Social media
    9. 9. ACTIVEENGAGEMENT REACH
    10. 10. Return on Engagement ROE = Engagement First Strategy ROI HIGHER ENGAGEMENT HIGHER REACH HIGHER CLICKRATE, CONVERSION RATE, …
    11. 11. Gaining the Reach and Engagement in Minutes 2500 70 Average Likes Average organic unique impressions 60 2000 50Impressions 1500 40 Likes 30 1000 20 500 10 0 0 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69 Time in Minutes
    12. 12. Average Facebook post reachData Range: July 1, 2012 – September 30, 2012
    13. 13. An average Facebook user is a fan of 53 Facebook pages in Europe* Socialbakers Facebook Panel
    14. 14. BRANDS are changing = Increasing volume
    15. 15. Average Number of Brand Pages Posts36 posts per month vs. 7 posts per month
    16. 16. Users are changing 1 Billion users are changing = increasing “noise”
    17. 17. Average Liked Pages per User 40 34.6 36.7 35 30 32.1 Liked pages 25 26.0 20 17.2 15 12.4 10 5 4,5 0 Oct2009 Apr2009 Oct2010 Apr2010 Oct2011 Apr2011 Oct2012
    18. 18. Platforms are changing Platforms are changing
    19. 19. We must constantly measure how social marketing is changing
    20. 20. LOCAL REPORTS Downloadable document for social engagement = Print it in your office = Easy framework to follow – 6 slides
    21. 21. MARKET INSIGHTS
    22. 22. CONTENT
    23. 23. Types of content + what works
    24. 24. ENGAGING content has to be:LIKABLE SHARABLE ACTIONABLE
    25. 25. Engaging vs. Non-engaging 7% 40% 6 274 people saw this post 24 clicks 38 176 people saw this post 331 clicks 5.7x Reach Difference 3x CTR difference
    26. 26. Red Bull StratosIndustry is changing= Increasing volume
    27. 27. Kit Kat Stratos
    28. 28. Engaging posts
    29. 29. TIP #1“Never publish content on Facebook closer than 2 hours from each other”
    30. 30. TIP #2“The ideal post frequency changes all the time, looking at current stats, the best is 1.5x per day”
    31. 31. Optimal Brand Posting Frequency Optimal brand posting frequency is 1.5 times a day
    32. 32. TIP #3“To the point, short content, with a clear callto action – tell them what you want them to do Share it / Like it / Ask a question”
    33. 33. Dashboard › TRUELIKE
    34. 34. VF CZ vs. O2 CZ Responded Not RespondedData Range: September 15, 2012 – October 15, 2012
    35. 35. VF CZ vs. O2 CZ Responded Not RespondedData Range: September 15, 2012 – October 15, 2012
    36. 36. VF CZ vs. O2 CZ Responded Not RespondedData Range: September 15, 2012 – October 15, 2012
    37. 37. Socially Devoted Bonprix Bonprix Socially Devoted case study
    38. 38. Tools from Socialbakers
    39. 39. Sum-up & recommendations› ROI in social is first about getting Engagement, then ROI› Create content that stands out in the newsfeed› Monitor several metrics and aspects in social media› See what works for others and when it works for them
    40. 40. jan@socialbakers.com @janrezab

    ×