From Stable of CupShup, a pioneer of Paper Cup Advertising in India, the campaign for Coupondunia was done in Mumbai. Paper Cup Advertising is one of the most effective medium of advertising. The campaign was a success creating brand awareness among working professionals of Mumbai through Paper cup advertising.

1. Case Study – CouponDunia Campaign
February 2015
Your Brand in Customer’s hand

2. They Came. They Saw…
2

3. …(and like earlier) they Discussed!!
3

4.  Vendor Identification: Prior to a week of the launch of the
campaign, the CupShup team shortlisted 23 offices in Andheri
(from 65+ offices under coverage) and 25 premium tea vendors
nearby these offices (from over 1500+ vendors under coverage)
keeping CouponDunia’s target audience in mind
 CupShup’s commitment to ‘Swacch Bharat’. All tea vendors
were provided dustbins a day prior to the delivery. The new
dustbins provided also helped the vendors in avoiding littering
 Accessories: CouponDunia branded trays and t-shirts were
provided to a few select premium tea vendors in the business
of delivering tea in nearby offices. Delivery boys wore the t-
shirt and carried the tray to increase brand awareness
 Targeted distribution: From Feb-09, CupShup team started
delivering cups to offices and tea vendors (300 cups per
vendor). CupShup also did targeted distribution e.g. a vendor
in nearby a big IT park was selling 3,000 cups a day, 90% of
that were target audience of CouponDunia. CupShup
provided 2,000 cups a day to that vendor
Campaign Highlights
 Objective: To increase brand awareness of CouponDunia
among the target audience
 Campaign: During phase I, A total of 1 lac CouponDunia
branded cups were distributed at several offices and premium
tea vendors nearby these offices. CupShup would distribute
additional 4 lac cups in other offices / areas during phase II
CupShup’s campaign for CouponDunia
Targeted Distribution - Zeroing In
Campaign Summary
Total Cups Distributed (phase I) 1 Lac
No. of Days 5 days (All weekdays)
No. of Offices targeted 23 (Total 62,500 cups)
No. of Tea Vendors targeted 25 (Total 37,500 cups)
Survey Outcome
100% brand recall
The Design
4

5. CupShup’s campaign for CouponDunia (Cont’d)
The Outcome – CupShup’s execution excellence
 Brand Awareness: People in offices & at tea stalls loved the idea and conversed with us about their online buying activity. For many,
CouponDunia was new while few were reminiscent of it remembering it as first online coupon vendor ever used
 Campaign effectiveness: The average exposure time was 5-7 minutes. The percentage of people who noticed the brand during
CupShup was absolute 100%. Customers were appreciative of both ideas, attractive discounts provided by CouponDunia as well as
advertising on hygienic paper cups
 The sample size of the survey was100 and everyone was able to recall the brand
 Customer Delight: Customers in offices were amazed to see the advertisement within their office premises while customers at tea stalls
were delighted to be able to once again enjoy their tea in a higher quality, much more comfortable-to-hold & premium looking cup
compared to what is generally used
 Social Responsibility: Paper cups helped in reducing the use of plastic and made the vendors more hygienic by using new cups for each
customer instead of washing and re-using the used cups
 Making a Difference: Tea vendors were happy to serve in tea cups provided. Not only the cups were better in quality but also saved
them few bucks which they spend for buying plastic/glass cups. They look forward to such campaigns
Key Offices targeted (daily volumes)
(800 Cups)
(400 Cups)
(400 Cups)
(200 Cups)
(300 Cups)
(100 Cups)(300 Cups)(2,500 Cups)
(800 Cups) (100 Cups)
(400 Cups)
(100 Cups)
(300 Cups)
(1,500 Cups)
(300 Cups) (500 Cups)
(1,000 Cups) (200 Cups)
(500 Cups) (300 Cups)
(400 Cups)(500 Cups)
(600 Cups)
5

6. CupShup Overview
6

7. Our survey shows that 100% customers at tea vendors noticed
the advertisement and 80% were able to recall it when aided
Innovative approach to get captive & exclusive audience
7

8. Why CupShup
 Distribution: 1500+ Tea vendors,150+ Colleges and 65+ offices
We have full list of Tea Vendors which includes location and more
importantly the surrounding Point of Interests, companies and
colleges. This enables you to specifically TARGET demographics
to meet your campaign objectives
 Exposure Time : 5-7 Minutes
The average time that a consumer is exposed to your brand, on
a Tea cup, is 5-7 minutes
 Clutter Free Advertising
CupShup ensures that your brand gets undivided attention of the
customer
8

9. 0 50 100
Airoli
Andheri/Versova/Chakala
Bandra East
Bandra West
Bhandup
Borivali
Chandiwali
Chembur/Govandi
Cotton green
Dadar
Dahisar East
Ghansoli
Ghatkopar East
Ghatkopar West
Goregaon East
Goregaon West
Govandi East
Grant Road East
Grant Road West/Malabar Hills
Jogeshwari East
Jogeshwari West
Juhu
No. of Tea Vendors
0 50 100
Kandivali East
Kandivali West
Kanjurmarg
Khar
Koparkhairane
Kurla East
Lower Parel
Mahim East
Mahim West
Malad East
Malad West
Mankhurd West
Mantralaya Fountain
Matunga
Mazgaon
Mulund
Mumbai Central/Mahalaxmi
Powai
Reay Road
Santacruz
Sewri
Sion
Thane west
Thane/Mulund East
Turbhe
Vashi
VidyaVihar East
Vikhroli
Wadala
Worli
* Indicative list. Does not include all tea vendors covered by CupShup 9
List of Tea Vendors under CupShup Coverage – Region wise*
No. of Tea Vendors

10. 0 50 100 150 200 250 300 350
Colleges
Bank
Hospitals
Industries/Offices
10
List of Tea Vendors under CupShup Coverage – By Point of Interest*
No. of Tea Vendors
* Indicative list. Does not include all tea vendors covered by CupShup

11. 11
Other value added services offered by CupShup
 Multiple response options for tracking and monitoring of
customers
 SMS
 Call
 QR Codes

12. Our Clients
12

13. For more info, please visit:
www.CupShup.co.in
13
Sidharth Singh
sidharth@cupshup.co.in
+91-9004212489
Sanil Jain
saniljain@cupshup.co.in
+91-9004213787
Thank You

14. Appendix
14

15. Case Study - Ola Cabs Campaign
November-December 2014
Your Brand in Customer’s hand

16. 16
“It's a different campaign altogether and we crave for innovation every moment. The
campaign was meeting the customer segment we were targeting for our new product, Kaali
Peeli in the platform. The experience has been really great in dealing with the team, pretty
experienced folks in the team though new to the advertising industry. They are on their toes all
the time, amazing attitude and sorted unlike any other agencies”
Nitesh Prakash
Sr. Manager – New initiatives
Ola Cabs

17. They Came. They Saw. They Discussed!!
17

18.  Vendor Identification: Prior to a week of the launch of
the campaign, the CupShup team shortlisted 160
premium tea vendors from over 450 vendors under
coverage, keeping Ola’s target audience in mind
 CupShup’s commitment to ‘Swacch Bharat’. All tea
vendors were provided dustbins a day prior to the
delivery. 10 of these 160 tea vendors were disqualified on
the day of delivery only because they were not using the
dustbin provided
 Targeted distribution: The delivery of cups started on Nov-
11 with 200 cups being provided to each tea vendor.
CupShup also did targeted distribution. For example, a
vendor in a mall of the city was selling 5000 cups a day,
90% of that were target audience of Ola. CupShup
provided 2000 cups a day to such vendors
Campaign Highlights
 Objective: Launch of Ola’s new platform for booking
Kaali-Peeli Taxi
 Campaign: A total of 5 lacs Ola branded cups were
distributed at several premium tea locations across
Prabhadevi, Lower Parel, Parel, Bombay Central, Church
Gate, Worli, Grant Road, Andheri/Chakala,
Chandiwali/Powai, Bandra/BKC/Mahim
 Accessories: Ola branded trays and t-shirts were provided
to a few select premium tea vendors in the business of
delivering tea in nearby offices. Delivery boys wore the t-
shirt and carried the tray to increase brand awareness
CupShup’s campaign for Ola Cabs’ Kaali-Peeli Taxis
Targeted Distribution - Zeroing In
Campaign Summary
Total Cups Distributed 5 Lakhs
No. of Days 20 days
No. of Tea Vendors
targeted
150
Survey Outcome
100% brand recall 70% offer recall
18

19. 19
CupShup’s campaign for Ola Cabs’ Kaali-Peeli Taxis
The Outcome – CupShup’s execution excellence
 Brand Awareness: The average exposure time was 5-7 minutes. The percentage of people who noticed the brand on
CupShup was absolute 100%. People at tea stalls were appreciative of both ideas, Ola’s Taxi-at-door-step Kaali Peeli and
advertising on Cups
 Promotional Offer Recall: A survey with a sample size of 150 people was conducted and all of them were able to recall the
brand. Further, 105 of the 150 i.e. 70% were able to recall the offer on the cup. In fact, they shared their experience of Ola
cabs with the CupShup team and suggested to advertise in their office too
 Customer Delight: Customers were delighted to enjoy tea in a higher quality, much more comfortable-to-hold & premium
looking cup compared to what is generally used
 Social Responsibility: Paper cups helped in reducing the use of plastic and made the vendors more hygienic by using new
cups for each customer instead of washing and re-using the used cups. The new dustbins provided also helped the vendors
in avoiding littering
 Making a Difference: Tea vendors were happy to serve in tea cups provided. Not only the cups were better in quality but it
also saved them few bucks which they spend for buying plastic/glass cups. They look forward to such campaigns
Area Wise Distribution
50,000
45,000
60,000
65,000 65,000
55,000
25,000
30,000
35,000
70,000
-
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
PrabhaDevi Lower Parel Parel Bombay Central Church gate Worli Grant Road Andheri /
Chakala
Chandiwali /
Powai
Bandra / BKC /
Mahim
No. of cups distributed

20. This document has been prepared by CupShup for information purposes only. No representation or warranty, express or implied, is or will be made in
relation to the accuracy or completeness of this document or any other written or oral information in connection with it and no responsibility or liability is
or will be accepted by CupShup or by any of its respective officers, employees or agents in relation to it.
CupShup and its respective officers, employees and agents expressly disclaim any and all liability which may be based on this document or other such
information, and any errors therein or omissions therefrom. In particular, no representation or warranty is given as to the achievement or reasonableness
of future projections, management targets, estimates, prospects or returns, if any.
This document does not constitute an offer or invitation for the establishment of a partnership or any of the businesses or assets described herein and
does not constitute any form of commitment or recommendation on the part of CupShup. Neither this document nor any other written or oral
information will form the basis of any contract.
Any communications or inquiries relating to this document must be directed without exception to the members of the CupShup
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