From Stable of CupShup, a pioneer of Paper Cup Advertising in India, the campaign for TanuwedsManu was done across India. Paper Cup Advertising is one of the most effective medium of advertising. The campaign was a success creating brand awareness among audience pan India through Paper cup advertising.

1. December -2015
Your Brand in Customer’s hand
Case Study: Tanu Weds Manu Returns TV Premiere

2. Successfully completed the campaign for “TanuWedsManuReturns” Tv Premiere…
(100 Tea vendors)
AGRA ALLAHABAD
BHOPAL INDORE
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(60 Tea vendors)
(70 Tea vendors) (50 Tea vendors)

3. JAIPUR
KANPUR MEERUT
JABALPUR
(80 Tea vendors) (75 Tea vendors)
(30 Tea vendors) (70 Tea vendors) (40 Tea vendors) (40 Tea vendors)
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…covering a total of 615 Tea Stalls across 10 cities.
LUCKNOW VARANASI

4.  Customer Delight: Customers at tea stalls were delighted to
enjoy their tea in a higher quality, much more comfortable-to-
hold & premium looking cup compared to what is generally
used
 Awareness & Buzz Creation: People loved the idea. Many
conversed about their plans for the movie while others were
reminiscent of remembering the popular dialogues from the
movie
 Social Responsibility: Paper cups helped in reducing the use of
plastic and made the vendors more hygienic by using new cups
for each customer instead of washing and re-using the used
cups
 Making a Difference: Tea vendors were happy to serve in tea
cups provided. Not only the cups were better in quality but also
saved them few bucks which they spend for buying
plastic/glass cups. They look forward to such campaigns
Creatives Used
CupShup’s campaign for “TanuWedsManuReturns” TV Premiere
Campaign Summary
Total Cities covered 10
No. of Tea vendors covered 615
Total Cups Distributed 2.65 lakhs
Total Posters Used 460
No. of days of campaign 25th
and 26th
Decemeber
Key Highlights
 Objective: To spread awareness about TV Premiere of the
Super hit Movie “TanuWedsManuReturns” on &Pictures
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5. CupShup Overview
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6. Our survey shows that 100% customers at tea vendors noticed
the advertisement and at least 80% were able to recall it
when aided
Innovative approach to get captive & exclusive audience
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7. Why CupShup
 Distribution:
 Mumbai, Bangalore, Hyderabad, New Delhi, Gurgaon, Noida
 2500+ Tea vendors, 1000+ offices, and 300+ Colleges
We have full list of Tea Vendors which includes location and more
importantly the surrounding Point of Interests, companies and
colleges. This enables you to specifically TARGET demographics to
meet your campaign objectives
 Exposure Time : 5-7 Minutes
The average time that a consumer is exposed to your brand, on a Tea
cup, is 5-7 minutes
 Clutter Free Advertising
CupShup ensures that your brand gets undivided attention of the
customer
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8. Our Key Clients *
(A Times Group Company)
(* Does not include all our clients) 8

9. For more info, please visit:
www.CupShup.co.in
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Sidharth Singh
sidharth@cupshup.co.in
+91-9004212489
Sanil Jain
saniljain@cupshup.co.in
+91-9004213787
Thank You

10. Our Work
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11. Case Study – Campaign for “Gabbar is Back”
March - April 2015
Your Brand in Customer’s hand
“The objective was to engage with the real janta at the grass root level. As the film is an
entertainer with a message, our campaign reflects the same.”
Rudrarup Datta
VP, Marketing
Viacom18 Motion Pictures

12. CupShup successfully completed the campaign for “Gabbar is back”…
(300 Tea vendors)
MUMBAI
(400 Paan vendors) (100 Tea vendors) (200 Paan vendors)
LUCKNOW
NEW DELHI HYDERABAD
(100 Tea vendors) (200 Paan vendors) (50 Tea vendors) (100 Paan vendors)
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13. …distributing 2,20,000 cups along with posters and danglers…
PATNA
VADODARA JAIPUR
PUNE
(50 Tea vendors) (100 Paan vendors) (50 Tea vendors) (100 Paan vendors)
(50 Tea vendors) (100 Paan vendors) (50 Tea vendors) (100 Paan vendors)
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14. …covering a total of 1,100 Tea Stall and 2,200 Pan vendors across 13 cities
INDORE SURAT
NAGPUR KOTA AHMEDABAD
(100 Tea vendors) (200 Paan vendors) (100 Tea vendors) (200 Paan vendors)
(50 Tea vendors) (100 Paan vendors) (50 Tea vendors) (200 Paan vendors) (50 Tea vendors) (200 Paan vendors)
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15.  Customer Delight: Customers at tea stalls were delighted to
enjoy their tea in a higher quality, much more comfortable-to-
hold & premium looking cup compared to what is generally
used
 Awareness & Buzz Creation: People loved the idea. Many
conversed about their plans for the movie while others were
reminiscent of remembering the historical gabbar flicks / tales
 Social Responsibility: Paper cups helped in reducing the use of
plastic and made the vendors more hygienic by using new cups
for each customer instead of washing and re-using the used
cups
 Making a Difference: Tea vendors were happy to serve in tea
cups provided. Not only the cups were better in quality but also
saved them few bucks which they spend for buying
plastic/glass cups. They look forward to such campaigns
Creatives Used
CupShup’s campaign for Viacom18’s upcoming movie “Gabbar is Back”
Campaign Summary
Total Cities covered 13
No. of Tea vendors covered 1,100
No. of Paan vendors covered 2,200
Total Cups Distributed 2.2 lakh
Total Danglers Used 6,600
Total Posters Used 3,300
No. of days of campaign 5
Key Highlights
 Objective: To spread awareness about the upcoming Akshay
Kumar-starrer movie “Gabbar is Back”
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16. Key Excerpts from Media Coverage
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17. “Kotak Securities was keen on generating leads by targeting office goers and saw CupShup as a
unique way to reach out to this segment. We were very happy with the planning and execution of
the campaign by Cupshup. Overall for us it was a good way to build brand presence on ground”
Pranav Raje
Kotak Securities
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18.  Vendor Identification: Prior to a week of the launch of the
campaign, the CupShup team shortlisted 28 offices in Andheri ,
BKC, Parel, Lower Parel, Worli and Fort(from 90+ offices under
coverage) and 35 premium tea vendors nearby offices (from
over 1500+ vendors under coverage) keeping Kotak’s target
audience in mind
 CupShup’s commitment to ‘Swacch Bharat’. All tea vendors
were provided dustbins a day prior to the delivery. The new
dustbins provided also helped the vendors in avoiding littering
 Targeted distribution: From March-31, CupShup team started
delivering cups to offices and tea vendors . CupShup also did
targeted distribution e.g. a vendor nearby a reputed business
park in Powai was selling 3,000 cups a day, 90% of that were
target audience of Kotak Securities. CupShup provided 1,500
cups a day to that vendor
Campaign Highlights
 Objective: To increase brand awareness of Kotak Securities
among the target audience (working professionals)
 Campaign: During the campaign, a total of 1 lac kotak
branded cups were distributed at 28 offices and 35 premium
tea vendors nearby these offices
CupShup’s campaign for Kotak Securities
Targeted Distribution - Zeroing In
Campaign Summary
Total Cups Distributed (phase I) 1 Lac
No. of Days 25 days (All weekdays)
No. of Offices targeted 28 (Total 58,000 cups)
No. of Tea Vendors targeted 35 (Total 42,000 cups)
Survey Outcome
95% Brand Recall 90% Offer Recall
The Design
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