This presentation helps understand the online pr industry and its trends and advantages.

2. SIDDHESHWAR BHAGUNDE
ROLL NO -12131
MET - EMBA

3. WHAT IS PUBLIC RELATIONS ?
Public relations (PR) is the
practice of managing the spread
of information between an
individual or an organization and
the public.
Public relations may include
an organization or individual
gaining exposure to their
audiences using topics of
public interest.

4. SHIFT FROM TRADITIONAL TO DIGITAL?
Evolution of the internet

5. PR FORCED TO ADAPT NEW ATTITUDE AND ACTIONS
•INFORMATIVE
•RELEVENCE
• UNIQUE

6. ONLINE PUBLIC RELATIONS
Online PR involves managing the production of
articles and newsworthy press releases on your sector
and distributing them electronically to sites that will
publish them.
Online public relations promises being faster.
Online PR service enhances your brand.

7. Healthy Choice: Pairing a Social Coupon
•In just two weeks, the Healthy
Choice Face book page grew from
6,800 to nearly 60,000 fans.
•The team distributed more than
50,000 buy-one-get-one-free
coupons.
REFERENCE LINK
http://mashable.com/2011/03/08/social-pr-campaigns/

8. PUBLIC RELATIONS AND SOCIAL MEDIA
• Public relations professionnels
use social media
•Integrated online campaigns
•Digital PR transformation

9. INTEGRATED CAMPAIGN EXAMPLE
REDROCKET LA CAMPAIGN
TWITTER
PRESS RELEASE
REFERENCE LINK
http://builderradio.com/blog/?p=1820
“13 homes sold in 13 days.”

10. PUBLIC RELATIONS TOOLS
•Editorial contacts and calendars
1.
2.
MEDIA SYNC
NEWS CERTIFIESD EXPERTS
•Monitoring tools
1.
2.
3.
SOCIAL MENTION
VIRAL HEAT
TOPSY
•Writing tools
1.
2.
3.
HEAD LINE ANALYSER
HEADLINE SPLIT TEASTER
100 PR BUZZ WORDS
REFERENCE LINK
http://raventools.com/blog/ultimate-list-of-online-public-relations-tools/

11. BENIFITS OF ONLINE PUBLIC RELATIONS
• Increased traffic to A website.
•Contribution to search engine optimisation by generating
links back to a website.
•Enhanced brand awareness.
•Provide a platform for improved customer relations by
allowing a company to directly engage with individuals
interested in their brand or product.
•Provide a platform to communicate information and/or
company insights to target audiences.

12. TRENDS
•Strategic Communications
•Rise of Visual Social Media
2013

13. Total online advertising market will surpass the half trillion
dollar mark in 2014!!
REFERENCE LINK
http://www.strategyanalytics.com/default.aspx?mod=pressreleaseviewer&a0=5377