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Guia para publicar
conselhos dos editores-chefe da Emerald
para um artigo de qualidade
André Jun
Isabela Daneluci
2018
The thing you do not want to do is
irritate the reviewer such that
they form a poor opinion of
your paper.
Majid (2014) notes that “bad
writing often goes hand-in-hand
with murky thinking, so by
writing clearly you are forced to
clarify your understanding”.
https://doi.org/10.1108/JABS-02-2015-0024
JerryPaulSheppard,(2015)"Gettingpublished:achieving
acceptancefromreviewersandeditors",JournalofAsia
BusinessStudies,Vol.9Issue:2,pp.117-132,
https://doi.org/10.1108/JABS-02-2015-0024
Sumário
ESCREVER
Conheça o seu contexto, Revisão por pares, As 10 características de um bom
artigo, Academic Phrasebank
SUBMETER
Buscas, Plataforma, Peerwith e Perfil
DIVULGAR
Kudos, Emeraldinsight.com
PESQUISAR
EmeraldInsight.com, Perfil, Busca e Alertas
Emerald: fundada por
acadêmicos para acadêmicos
Fundada em 1967, por professores de Bradford
The Emerald Foundation –
http://www.emeraldfoundation.org.uk/
Dr Keith Howard OBE*, Phd (Bradford), LLD**
(Hon)(Leeds), MSc (Leeds), BSc (Hons)(Leeds)
Escrever
Ler
Conhecer
Publicar
Joining a conversation
Joining a conversation
Conferences provide an effective way of joining a scholarly conversation.
They present more recent developments in a field than articles that may have been
written more than two or three years before their eventual publication [...]
For example, target two or three conferences in a field, in a row, to get to know
personally some of the people interested in an area [...]
That is, joining in the formal and informal discussions after [...]
Joining a conversation
[...] So the first step in getting published is to picture the audience who will be reading and judging an
article. For instance, is the journal aimed at academics in a wide range of general areas of marketing,
or academics in a particular field like franchising, or practitioners and consultants?
[...] In contrast, Marketing Intelligence & Planning is read by consultants as well as
academics, and many of its consultant readers would expect a more balanced range of academic and
practitioner‐relevant articles in an issue.
Practitioners Titles: www.emeraldgrouppublishing.com/authors/guides/write/practitioner.htm?part=2
Joining a conversation
[...] Finally, find one or two exemplars of your type of article from the target journal (Huff, 1999).
Exemplars are not necessarily about your topic, but they do show how an article is written that uses
your methodology and/or makes the same sort of arguments.
[...] While doing this literature review, do not criticise other writers in the conversation circle, instead,
use words like “complement”, “build on” and “synthesise”, and avoid phrases such a
“omitted” or “failed to address”. After all, the writers you reference may be asked by the editor
to review your submission.
Conheça bem a sua revista
http://hybridpublishing.org/2013/10/fake-cancer-study-published-in-157-
open-access-journals/
http://www.sciencemag.org/news/2015/11/feature-how-hijack-journal
https://scholarlykitchen.sspnet.org/2018/04/18/paper-acceptedunless-
letter-
forged/?utm_source=feedburner&utm_medium=email&utm_campaign=
Feed%3A+ScholarlyKitchen+%28The+Scholarly+Kitchen%29
Sobre o Fator de Impacto...
“If I could get rid of the Impact Factor
tomorrow, I would.
I hate it… It totally distorts decision-
making and it is a very, very bad
influence on science”
Richard Horton, Editor de The Lancet (Fator de impacto: 39,06)
Fonte: http://www.timeshighereducation.co.uk/407705.article
“Um autor da Emerald costuma deixar de
lado seu artigo com os comentários,
por 1 semana, para que sua pressão
arterial volte à normalidade”
Após a submissão de seu artigo...
Um pedido de revisão é um excelente sinal!
Agora você está dentro do ciclo de publicação. Quase todo trabalho é revisado pelo menos
uma vez!
Mesmo se os comentários forem incisivos ou desencorajadores, não os tome pessoalmente
Uma sugestão: a coautoria
Colega ou um supervisor
Especialmente útil para pesquisas interdisciplinares
Confira a versão final para que haja uma única voz
Entre em acordo com colegas sobre a ordem de aparição de autores e sobre quem será o
canal de comunicação com a revista.
10 conselhos para um bom artigo
O que editores e revisores buscam?
Originalidade (contribuição) – o que é novo? Metodologia? Resultados?
Relevância e extensão do conhecimento existente
Metodologia – as conclusões são válidas e objetivas?
Redação (clareza, estrutura) – o texto se comunica bem?
Argumentação com uma construção lógica
Implicações teóricas e práticas – o “e daí?”
Referências recentes e relevantes
Internacionalidade – foco global
Aderência ao escopo editorial e objetivos da revista
Título, palavras-chave e resumo bem redigidos
Um recurso valioso
Academic Phrasebank – http://www.phrasebank.manchester.ac.uk
Being critical
The study
The findings
Smith’s paper
Her conclusions
would have been
might have been
useful
original
relevant
convincing
interesting
persuasive
if he/she had
if the author had
used …
adopted …
assessed …
included …
addressed …
considered …
Submeter
Consulte:
http://msc.emeraldinsight.com/authors/index.html
Consulte:
http://msc.emeraldinsight.com/authors/index.html
Check list
http://www.emeraldgrouppublishing.co
m/authors/writing/checklist.htm
Faça sua revisão por pares adiantada!
Kudos
Divulgar
Around 2 million research outputs are
published each year
Simply publishing an article
is no longer enough to
ensure that your work is
found,
read,
applied and
cited
Kudos
23% mais
downloads para
autores que usaram
a ferramenta
Erdt et al. Analysing researchers’ outreach efforts and the
association with publication metrics: A case study of Kudos. PLOS
One. August 2017. https://doi.org/10.1371/journal.pone.0183217
Pesquisar
www.emeraldinsight.com
Propósito
Metodologia/Abordagem
Descobertas
Limitações da pesquisa
Implicações práticas e sociais
Originalidade/Valor
Emerald Resources
Emerald Resources
Para Autores
Emerald Resources
Área da Pesquisa
Escrever
SubmeterDivulgar
Pesquisar
Seja um Literati!
Junte-se aos mais de 4000 autores
Emerald
e 200 membros de comitês editoriais na
América Latina!
André Jun – Apoio a Autores
ajun@emeraldgroup.com
Isabela Daneluci – Soluções de Acesso
idaneluci@emeraldgroup.com

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Guia para Publicar Emerald 2018

  • 1. Guia para publicar conselhos dos editores-chefe da Emerald para um artigo de qualidade André Jun Isabela Daneluci 2018
  • 2. The thing you do not want to do is irritate the reviewer such that they form a poor opinion of your paper. Majid (2014) notes that “bad writing often goes hand-in-hand with murky thinking, so by writing clearly you are forced to clarify your understanding”. https://doi.org/10.1108/JABS-02-2015-0024 JerryPaulSheppard,(2015)"Gettingpublished:achieving acceptancefromreviewersandeditors",JournalofAsia BusinessStudies,Vol.9Issue:2,pp.117-132, https://doi.org/10.1108/JABS-02-2015-0024
  • 3. Sumário ESCREVER Conheça o seu contexto, Revisão por pares, As 10 características de um bom artigo, Academic Phrasebank SUBMETER Buscas, Plataforma, Peerwith e Perfil DIVULGAR Kudos, Emeraldinsight.com PESQUISAR EmeraldInsight.com, Perfil, Busca e Alertas
  • 4. Emerald: fundada por acadêmicos para acadêmicos Fundada em 1967, por professores de Bradford The Emerald Foundation – http://www.emeraldfoundation.org.uk/ Dr Keith Howard OBE*, Phd (Bradford), LLD** (Hon)(Leeds), MSc (Leeds), BSc (Hons)(Leeds)
  • 8. Joining a conversation Conferences provide an effective way of joining a scholarly conversation. They present more recent developments in a field than articles that may have been written more than two or three years before their eventual publication [...] For example, target two or three conferences in a field, in a row, to get to know personally some of the people interested in an area [...] That is, joining in the formal and informal discussions after [...]
  • 9.
  • 10. Joining a conversation [...] So the first step in getting published is to picture the audience who will be reading and judging an article. For instance, is the journal aimed at academics in a wide range of general areas of marketing, or academics in a particular field like franchising, or practitioners and consultants? [...] In contrast, Marketing Intelligence & Planning is read by consultants as well as academics, and many of its consultant readers would expect a more balanced range of academic and practitioner‐relevant articles in an issue. Practitioners Titles: www.emeraldgrouppublishing.com/authors/guides/write/practitioner.htm?part=2
  • 11. Joining a conversation [...] Finally, find one or two exemplars of your type of article from the target journal (Huff, 1999). Exemplars are not necessarily about your topic, but they do show how an article is written that uses your methodology and/or makes the same sort of arguments. [...] While doing this literature review, do not criticise other writers in the conversation circle, instead, use words like “complement”, “build on” and “synthesise”, and avoid phrases such a “omitted” or “failed to address”. After all, the writers you reference may be asked by the editor to review your submission.
  • 12. Conheça bem a sua revista http://hybridpublishing.org/2013/10/fake-cancer-study-published-in-157- open-access-journals/ http://www.sciencemag.org/news/2015/11/feature-how-hijack-journal https://scholarlykitchen.sspnet.org/2018/04/18/paper-acceptedunless- letter- forged/?utm_source=feedburner&utm_medium=email&utm_campaign= Feed%3A+ScholarlyKitchen+%28The+Scholarly+Kitchen%29
  • 13. Sobre o Fator de Impacto... “If I could get rid of the Impact Factor tomorrow, I would. I hate it… It totally distorts decision- making and it is a very, very bad influence on science” Richard Horton, Editor de The Lancet (Fator de impacto: 39,06) Fonte: http://www.timeshighereducation.co.uk/407705.article
  • 14. “Um autor da Emerald costuma deixar de lado seu artigo com os comentários, por 1 semana, para que sua pressão arterial volte à normalidade” Após a submissão de seu artigo... Um pedido de revisão é um excelente sinal! Agora você está dentro do ciclo de publicação. Quase todo trabalho é revisado pelo menos uma vez! Mesmo se os comentários forem incisivos ou desencorajadores, não os tome pessoalmente
  • 15. Uma sugestão: a coautoria Colega ou um supervisor Especialmente útil para pesquisas interdisciplinares Confira a versão final para que haja uma única voz Entre em acordo com colegas sobre a ordem de aparição de autores e sobre quem será o canal de comunicação com a revista.
  • 16. 10 conselhos para um bom artigo
  • 17. O que editores e revisores buscam? Originalidade (contribuição) – o que é novo? Metodologia? Resultados? Relevância e extensão do conhecimento existente Metodologia – as conclusões são válidas e objetivas? Redação (clareza, estrutura) – o texto se comunica bem? Argumentação com uma construção lógica Implicações teóricas e práticas – o “e daí?” Referências recentes e relevantes Internacionalidade – foco global Aderência ao escopo editorial e objetivos da revista Título, palavras-chave e resumo bem redigidos
  • 18. Um recurso valioso Academic Phrasebank – http://www.phrasebank.manchester.ac.uk Being critical The study The findings Smith’s paper Her conclusions would have been might have been useful original relevant convincing interesting persuasive if he/she had if the author had used … adopted … assessed … included … addressed … considered …
  • 20.
  • 24. Kudos
  • 26. Around 2 million research outputs are published each year Simply publishing an article is no longer enough to ensure that your work is found, read, applied and cited
  • 27. Kudos 23% mais downloads para autores que usaram a ferramenta Erdt et al. Analysing researchers’ outreach efforts and the association with publication metrics: A case study of Kudos. PLOS One. August 2017. https://doi.org/10.1371/journal.pone.0183217
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  • 42. Seja um Literati! Junte-se aos mais de 4000 autores Emerald e 200 membros de comitês editoriais na América Latina! André Jun – Apoio a Autores ajun@emeraldgroup.com Isabela Daneluci – Soluções de Acesso idaneluci@emeraldgroup.com