This slide is the east india company for strategy of management

1. Presented by
S.R.Shasi
R.ShyamalaDevi

2. Contents:
 Role of east india company
 What was the east india company?
 Founded in 1600
 British east india company
 Arrival of india
 Expansion
 Commercial
 Advents of british
 Battle of plassey
 Revolt 0f 1857
 Strategy
 Downfall

3. Role of east india company?
 In 1600 a group of London merchants established
the East India Company.
 Queen Elizabeth I granted it a monopoly of English
commerce with 'the East' and at its height, it
controlled half the world's trade. Its first ships arrived
in India in 1608.

4. What was the East India
Company?
East India Company was the name of
several historical European companies
chartered with Asia, more specially
with India.

5. Founded in 1600
Formed initially for pursuing trade
with the East Indies (south,southeast,
and east Asia)
Mainly traded silk, cotton, indigo,dye,
saltpetre, tea, and opium

6. British East India Company
 First it was called Honorable East India Company
(HEIC) or often ”John Company”.Based in London.
 An early joint-stock company, which was granted an
English Royal Charter by Elisabeth I. on December 31,
1600.
 Queen Elisabeth granted the monopoly rights to
bring goods from India.

7. Arrival in India
 1612 AD established factories in Surat with
the permission of Emperor Jahangir.
 They continued their trading activity for a
few years from here and later on expanded
their area to Chennai, Mumbai and Calcutta.

8. Expansion
 First Expansion was in 1639 at Chennai.
 Sir Francis Day along with the company established
a Trading Post and St.George fort
 In 1668 The Islands of Mumbai was leased to the
British as dowry by the Portuguese.
 Coastal area provided strategic importance to the
Company’s trade.

9. Commercial
 The East India Company wasn’t concerned about the
local needs.
 It’s main aim was to make profits.
 A large chunk of the profits went to the Queen.
 Thus it’s commercial motive made it a successful
business enterprise.

11. Robert Clive
 The foundations of the British empire in India were, it
is said, laid by Robert Clive, known to his admirers as
the "conqueror of India".
 Clive first arrived in India in 1743 as a civil servant of
the East India Company.

12. Battle of plassey:
 Robert clive arrived in India
in 1756 and at once secured
the British forces in Madras.
 He then moved to Calcutta,
which had been captured by
the Nawab of Bengal, Siraj-
uddaulah,and early in 1757 he
recaptured Bengal.
 Later that year, on June 23rd,
he defeated the Nawab,
largely by means of bribes, at
the socalled "Battle of
Plassey".

13. Ships:
 Ships of the East India Company were called East
Indiamen or simply "Indiamen Some examples include:
 Red Dragon (1595)
 Doddington (East Indiaman) Lost 1755
 Royal Captain (before 1773)
 HMS Grosvenor Lost 1782
 General Goddard (1782)
 Earl of Abergavenny (1797)
 Earl of Mornington (1799); packet ship
 Lord Nelson (1799)
 Kent (1820): Lost on her third voyage
 Nemesis (1839): first British built ocean-going iron
warship
 Agamemnon (1855)

14. Flags

15. The revolt of 1857
 The new rifles that the soliders had to use these
overload rifles.
 A rumour spread among the soliders that the
cartridges were greased with the fat of cow and pig.

16. Strategy:
 According to the Oxford Dictionary it is a plan of
action or policy designed to achieve a major or overall
aim.
 To achieve the aim of gaining access to the Asian trade,
and importing goods from Asia to Europe.
 The Asian trade routes by monopolizing trade in a
wide variety of commodities.
 It was focused their efforts and build their strategies
around a closed trade by which trade would be
monopolized and profits maximized.

17. Cond..
 The English East India had three methods to finance
the trade, and the Anglo-Dutch merger improved the
ability of the English to finance their risky ventures.
Griffiths identifies those three key methods.
 First, capital can be subscribed by the company’s
shareholders or proprietors of stock.
 Second, internal financing through retained profits.
 Third, fixed rates of interest through the bond market
in London.

18. Cond…
 The improved financial institutions provided the
English East India Company with more opportunities
which yielded higher profits.
 It also changed the strategy of the English East India
Company by which protection was increased through
higher spending on the naval army.
 a consumer demand shift from spices and pepper to
textiles contributed to the English East India
Company’s long term strategic success.

19. Cond..
 The commercial policy of the English East India
Company was to drive down prices for textiles and
increase the quantity of the Indian textiles
 The strategy of the English East India Company slowly
diverged from the Dutch East India Company .
 English East India Company became more successful
in terms of profits, volume, innovation and
expansion.atiable demand existed in Europe.
 Farrington reveals three main reasons : Corruption of
its servants, growing conservatism of its directors, and
loss of edge in ship building.

20. Downfall:
 Increased oversight by the British government
throughout the 1800s
 Various legislative acts were passed by the British
Parliament to maintain control over the
 British East India Company Eventual nationalization
of the company in 1858 occurred after the Indian
Rebellion of 1857